0:00product squeeze close up A tight close-up shot focuses on an orange tube of 'Carpe Feminine Care Deodorant'. A small, white, creamy dollop of product is squeezed out of the flip-top cap. The tube is held by two hands with long, manicured nails, positioned against a stark white background with bright, even lighting creating minimal shadows. The camera is static, maintaining a direct, eye-level perspective on the product. Overlaid text in black bold font within a white rectangle with soft peach emojis reads 'THIS IS FOR YOUR HOOHA'. The overall color palette is dominated by the bright orange of the tube, the white of the product, and the light pink/tan of the hands, creating a clean and direct visual. The purpose of this scene is to introduce the product in a direct, attention-grabbing manner.
0:01talking head warehouse intro A medium shot frames a fair-skinned woman wearing a white lab coat and blue disposable gloves, standing in what appears to be a brightly lit warehouse or fulfillment center. She holds the orange Carpe product in her gloved left hand, presenting it to the camera. Behind her, a large American flag hangs prominently on the back wall, suggesting domestic production. Other warehouse elements like shelving, boxes, and a person working in the background (slightly out of focus) are visible. The lighting is bright and overhead, creating a functional, industrial atmosphere. The woman maintains direct eye contact with the camera, smiling and speaking. Overlaid text reads 'Fulfillment Warehouse' below her, and '🦅🇺🇸KEEP IT IN THE USA🇺🇸🦅' with small eagle graphics is at the top of the frame. The color palette includes the bright white of her coat, the orange of the product, and the red, white, and blue of the flag.
0:02map location north carolina An animated map of the United States and parts of Canada and Mexico, rendered in shades of blue for water and green/tan for land. A red pin icon with a pulsating red highlight identifies North Carolina. The map moves slightly to center on the highlighted state. Overlaid text at the bottom reads 'in North Carolina' in a bold, white font with a black outline. The top of the frame features the recurring text '🦅🇺🇸KEEP IT IN THE USA🇺🇸🦅' with eagle graphics. The lighting is digital and even, typical of a screen graphic. The overall mood is informative and patriotic, highlighting geographical origins.
0:03talking head product benefits This is a direct continuation of the talking head scene, featuring the same woman in a white lab coat and blue gloves, holding the orange Carpe product. The background remains the brightly lit warehouse with the American flag visible. The woman maintains direct eye contact and speaks confidently, presenting product features. As she speaks, various lines of text appear as overlays: 'this formula is mixed in the USA', then '- Gynecologist Tested', '- Absorbs Sweat', and '- Up to 72hr Odor Control'. The text layers on top of each other at the bottom of the screen, providing key product information. The camera remains static, focusing on the woman from the chest up. The lighting is consistent, providing a clear and professional presentation.
0:09map location massachusetts An animated map of the United States. Similar to previous map scenes, the map is rendered in blues and greens. This time, a red pin icon with a pulsating red highlight appears over Massachusetts. The text '🦅🇺🇸KEEP IT IN THE USA🇺🇸🦅' is at the top, and 'in Massachusetts' is overlaid at the bottom. The map is dynamic, with the pin dropping and the highlight pulsating. The digital clarity and bright, even lighting are consistent with on-screen graphics.
0:10map location mixed An animated map of the United States. The map now shows two red pin icons, highlighting both North Carolina and Massachusetts. The text '🦅🇺🇸KEEP IT IN THE USA🇺🇸🦅' remains at the top, and 'It's mixed' is displayed at the bottom, indicating the product's distributed manufacturing process. The animation is subtle, showing the pins in place without movement, and the colors are clean and digital.
0:11map location pennsylvania An animated map of the United States. Now, three red pin icons highlight North Carolina, Massachusetts, and Pennsylvania. The top text '🦅🇺🇸KEEP IT IN THE USA🇺🇸🦅' persists, and 'in Pennsylvania' is added to the overlaid text at the bottom. This progressive addition of locations reinforces the domestic production narrative. The clean, digital aesthetic and bright colors are maintained.
0:12overhead packaging product An overhead shot shows gloved hands, identical to those previously seen, carefully placing an orange Carpe product tube into a small, plain brown cardboard shipping box. The box sits on a worn wooden table or workbench. To the right, part of a computer monitor displaying what looks like a map or shipping interface, and a thermal label printer are visible. The lighting is bright and even, indicating an indoor, functional workspace. Overlaid text reads 'and our orders'. The color palette is earthy browns of the box and table, contrasted with the bright orange of the product and the blue of the gloves. The focus is on the precise action of packaging.
0:13woman packaging product A medium shot captures the woman from previous scenes, wearing her white lab coat and blue gloves, smiling as she closes a brown cardboard shipping box on a wooden table. Her hands smoothly fold the flaps to seal the box. The background remains the warehouse setting with industrial shelving, a computer monitor, and the American flag partially visible. The lighting is bright and even. Overlaid text 'right here in the USA' reinforces the theme of domestic operations. The woman looks directly at the camera with a satisfied expression. The overall impression is one of efficiency and pride in the local operation. The color scheme is consistent with the warehouse environment.
0:15talking head pricing The woman in the white lab coat and blue gloves returns, holding the orange Carpe product. She stands in the warehouse, with the American flag visible in the background. She speaks directly to the camera, explaining pricing strategy. Overlaid text at the bottom reads 'Other companies are raising prices because of these tariffs. We're lowering them.' This text appears sentence by sentence, emphasizing the company's competitive advantage. The camera remains static, framing her from the chest up. The lighting is bright and industrial. Her expression is serious yet reassuring, conveying a message of value to the customer. The color palette is dominated by the white lab coat, blue gloves, and orange product, against the muted warehouse backdrop.
0:19overhead packaging goodbye mega corps An overhead shot focuses on hands wearing blue gloves placing various orange Carpe products (tubes and individually wrapped wipes) into a brown cardboard box. An informational card with the Carpe logo and a doctor's image is then placed on top. A dynamic, pixelated animated graphic, resembling a colorful, pulsating rectangle (changing from pink to yellow-green), appears over the items in the box before the card is placed. The overlaid text reads 'We want you to say goodbye to whole body deodorants from multinational mega-corps'. The hands then close the box. The scene takes place on a wooden workbench with industrial equipment slightly visible in the periphery. The lighting is bright and direct. The shifting colors of the graphic add a visually engaging, almost digital, element to the scene, contrasting with the tangible products.
0:22talking head local design The familiar woman in the white lab coat and blue gloves is shown in a medium shot, holding the orange Carpe product. She stands in the warehouse with the American flag visible in the background. She speaks directly to the camera with a confident and engaging expression. Overlaid text reads 'And try something born and bred right here in North Carolina'. The camera is static. The lighting is bright and functional. This scene emphasizes the local origins and specialized design of the product, reinforcing a sense of authenticity and community support.
0:24close up product application A close-up shot focuses on hands holding the orange Carpe product tube and demonstrating its application. One hand, with a silver ring on the ring finger, holds the tube, while the other hand applies a small amount of the white cream to the back of the first hand. The background is a blurred, warm-toned interior, likely the warehouse setting, suggesting the product is being used in a real-world context. Overlaid text at the bottom reads 'and designed specifically for women's sensitive areas'. The lighting is soft and even, highlighting the product's texture and ease of application. The color palette is dominated by the orange of the tube, the white cream, and the natural skin tones, with hints of the blurred warm background.
0:27talking head discount offer playful A medium shot of the woman in the white lab coat and blue gloves in the warehouse. She holds multiple orange Carpe tubes in her hands, presenting them to the camera. Overlaid text in a red rectangular box at the top of the frame prominently displays 'Up to 56% OFF'. The woman then playfully stacks two more tubes on top of her head while maintaining eye contact with the camera and a slight smile. The background shows the warehouse with some large white items wrapped in plastic and shelving. The lighting is bright and even. The scene combines professional product presentation with a touch of playfulness to engage the viewer, emphasizing the discount.
0:30talking head offer breakdown 1 A medium shot of the woman in the white lab coat and blue gloves, standing in the warehouse and looking at the camera. The red 'Up to 56% OFF' text remains at the top. Animated icons representing the product bundles appear above her head: four orange Carpe tubes slide into place, followed by a plus sign and an icon for 'Underarm Wipes'. This visual breakdown clarifies the components of the offer as she speaks. The background is slightly blurred but recognizable as the warehouse. The lighting is consistent and bright. Her expression is clear and informative, ensuring the audience understands the value proposition.
0:32talking head offer breakdown 2 Similar to the previous scene, the woman in the white lab coat in the warehouse continues to explain the offer. The 'Up to 56% OFF' text remains at the top. The animated icons above her head are updated: four orange Carpe tubes + Underarm Wipes icon are joined by another plus sign and a 'Sweat Absorbing Face Lotion' icon. She holds a few packets of the underarm wipes in her hands, briefly showcasing them. The camera is static, maintaining the medium shot. The lighting is bright. The progressive addition of icons and the physical display of one of the bonus items effectively builds the perceived value of the offer.
0:33talking head offer breakdown 3 The scene continues with the woman in the white lab coat in the warehouse. The 'Up to 56% OFF' text is still visible. The animated icons above her head now show four orange Carpe tubes + Underarm Wipes icon + Face Lotion icon + another plus sign and a 'Mystery Gift' icon. She holds up a blurry, pixelated item in her gloved hands, representing the 'mystery gift', and smiles. The camera remains static, capturing her from the chest up. The lighting is consistent. The inclusion of a 'mystery gift' adds an element of surprise and excitement to the offer, making it more enticing. Her expression is enthusiastic and encouraging.
0:36woman packaging free shipping The woman in the white lab coat and blue gloves is framed in a medium shot, leaning over a very large cardboard box filled with numerous individually packaged orange Carpe products. She holds one of the orange packets in her hand. The background is the warehouse, with shelving and a large industrial fan visible. Overlaid text at the top displays 'Up to 56% OFF' and an icon array of the offer (4 tubes + wipes + face lotion + gift icon), with 'free shipping!' in bold white text below the icons. The woman looks directly at the camera with a confident smile, gesturing towards the box full of products. The lighting is bright and industrial. This scene visually reinforces the scale of operations and the generous offer, including free shipping.
0:40talking head call to action The woman in the white lab coat and blue gloves returns to a medium shot, holding the orange Carpe product tube in her left hand. The background is the warehouse with the American flag visible. The 'Up to 56% OFF' text and offer icons (4 tubes + wipes + face lotion + gift icon) with 'free shipping!' are persistently displayed at the top of the frame. She speaks directly to the camera, expressing gratitude to customers and inviting them to try the product. Her expression is warm, grateful, and enthusiastic. The camera remains static. The lighting is consistent. This final scene serves as a strong call to action, building trust and excitement through her personal appeal and the reiteration of the significant offer.
