0:00woman interview initial reaction A vibrant medium close-up shot of a young woman being interviewed at a lively nighttime event, possibly an outdoor festival or concert. She is positioned slightly left of center, actively speaking into a black microphone held by an unseen interviewer to her right. The background is a bustling blur of diverse people under artificial yellow lighting, with some palm trees visible against the dark sky. A bright purple sign with 'AT&T PLAY FF' is discernible in the mid-background. The lighting is strong, casting a warm glow on her face. Two white text overlays appear: 'Your deodorant should make you feel confident!' at the top and 'It makes me feel' then 'confident and the fact that I don't have to double check every' at the bottom, syncing with her speech. The camera is static, focusing intently on her enthusiastic expression and gestures.
0:03man interview excited reaction A dynamic medium shot captures a young man in the center, expressing surprise and excitement during an interview at a crowded, brightly lit outdoor event at night. The camera slightly pans to the left, revealing the man more prominently. He's surrounded by other event-goers, with festive lights and palm trees in the background, creating a lively atmosphere. A black microphone is held towards him by the interviewer, whose arm is visible on the left. The woman from the previous scene is partially visible on the right. Text overlays include 'They spotted us in public' at the top, followed by 'Oh my gosh!', 'I wear Carpe!', and 'Carpe today!', emphasizing his enthusiastic reaction. The lighting is artificial and bright, highlighting the subjects against the darker background. He gestures towards his chest as he speaks.
0:06woman sniff product reveal The scene quickly cuts to the young woman, who raises her right arm high, revealing her underarm. The interviewer, with glasses, leans in towards her underarm, simulating a sniff, then pulls back with a surprised and pleased expression, turning his head slightly towards the camera. The background remains a blurry, crowded nighttime event. A large orange Carpe deodorant stick, featuring 'COCONUT VANILLA' flavor, overlays the bottom third of the screen, highlighting the product. White text overlays include 'They spotted us in public' at the top, followed by '*sniffs*' during the action, then 'That's Coconut Vanilla!' appearing over the product overlay, and 'Oh my gosh!' and 'Are you wearing it too?' from the interviewer. The woman then gives a happy thumbs-up gesture. The artificial lighting illuminates the subjects clearly. The camera is static.
0:10man sniff product reveal The camera cuts back to the young man from Scene 2, who now raises his left arm, allowing the interviewer to lean in and simulate sniffing his underarm. The background remains the lively, crowded outdoor event at night, with festive lights. The interviewer then pulls back and looks towards the camera with a pleased expression. A large orange Carpe deodorant stick, identical to the one in Scene 3, overlays the bottom third of the screen, again featuring 'COCONUT VANILLA' flavor. White text overlays include 'They spotted us in public' at the top, 'Not gonna lie' as the man speaks, and 'That's Coconut Vanilla!' over the product overlay, followed by 'smell so fresh!' from the interviewer. Both the man and interviewer smile broadly, confirming the positive scent. The camera is static, capturing this direct interaction and product affirmation.
0:14woman on competitor and carpe subscription The scene returns to a medium close-up of the young woman being interviewed, maintaining a similar framing to the initial shot. She is speaking directly into the microphone, expressing her experience with Carpe. The background remains the lively, blurred nighttime event. A persistent red and white graphic overlay at the top now displays 'Up to 56% OFF free shipping' alongside small animated icons of three Carpe deodorant sticks, a gift box, and a free delivery truck, signifying a promotional offer. White text overlays at the bottom appear as she speaks, first 'Last month I subscribed and my world changed', then 'Let's go!', 'My world changed', 'What were you wearing before?', a censored word representing a competitor, and finally 'It was the sweat, the odor, and it didn't last long'. The lighting is consistent, and the camera remains static, capturing her expressive recounting of how Carpe improved her previous deodorant issues.
0:24woman reiterates confidence This medium close-up shot continues from the previous scene, focusing on the young woman as she re-emphasizes the positive impact of Carpe deodorant. She is positioned slightly left of center, speaking into the microphone with conviction. The background is a blurred, crowded nighttime event with artificial lighting. The persistent red and white graphic overlay at the top advertises 'Up to 56% OFF free shipping' with animated product and gift icons. White text overlays at the bottom quote her: 'It makes me feel confident, and the fact that I don't have to double check every two seconds'. Her facial expression is confident and assured, matching the message. The camera maintains a static position, allowing her testimonial to be the central focus.
0:30gift reaction and call to action from woman The scene captures a playful interaction in a medium close-up shot. The interviewer, smiling, hands a glowing green light stick to the young woman. Her eyes widen in surprise and delight, and she lets out a joyful scream, holding the glowing object to her chest. The background remains the lively, blurred nighttime event. The red and white promotional graphic 'Up to 56% OFF free shipping' with product and gift icons persists at the top. White text overlays appear: 'I'm gonna give $100 to you' from the interviewer, followed by 'AA' as she screams, then 'Get it right now, like You guys can't stink anymore It's 2026!' as she continues to speak excitedly. The artificial lighting is bright, illuminating their expressions. The camera is static, focusing on their dynamic exchange.
0:36group call to action and outro The final scene is a lively medium shot featuring the woman, the interviewer, and the man from earlier, all gathered closely in the frame. The male interviewee is now on the left, the woman in the middle, and the interviewer on the right. They are all smiling and interacting, gesturing towards the audience. The background remains the vibrant, blurred nighttime event with festive lights. The red and white promotional graphic 'Up to 56% OFF free shipping' with product and gift icons remains at the top. White text overlays at the bottom provide a strong call to action and closing remarks: 'It's 2026', 'Stop being sweaty!', 'Stop being smelly', 'Click that link below', 'Make smell better, do better', 'Get it for 56% off', and 'Stay dry out there'. The woman enthusiastically adds 'Yay!' at the very end. The camera is static, capturing the collective enthusiasm and direct address to the viewers.
