0:00intro hands text overlay
The scene opens with a close-up, black and white shot, framed from an overhead perspective, looking down at a person's slightly cupped, open hands. The hands appear weathered and calloused, suggesting manual labor. The person's torso, clad in a dark, possibly denim or canvas work garment, is visible from the waist up. The lighting is diffused, creating soft shadows that emphasize the texture of the skin. Overlayed in the center are two white logos with blue accents: 'HEY DUDE' above 'DUDES AT WORK' on the left, and 'SHOE CARNIVAL' in a modern, sans-serif font on the right, separated by a thin white vertical line. The overall mood is rugged and authentic, setting a practical tone. The camera remains static during this very brief introductory segment.
0:00comp toe product shot
This scene presents an overhead, flat lay shot of a composite toe cap for a work shoe, resting on a heavily distressed, industrial-looking metal surface. The surface displays a mottled pattern of teal, rust orange, and dark brown, indicative of aged, oxidized metal. The toe cap itself is a smooth, light grey, almost white, dome-shaped object with a black rubberized edge. On its top surface, subtle white text is visible, indicating specifications like 'ASTM F-2413'. The lighting is even and bright, clearly illuminating the product and the textured background. White text overlays 'COMP TOE' in a bold, sans-serif font, followed by smaller text 'ASTM F24413 NON-METALLIC TOE', reinforcing the product's features. The color palette is dominated by the cool teal of the background contrasted with the neutral grey of the toe cap and warm rust tones. The camera is static, providing a clear and direct view.
0:01insole product shot
The scene features an overhead, flat lay shot of a single shoe insole, positioned centrally on the same distressed, industrial metal surface with mottled teal, rust orange, and dark brown patinas. The insole is a dull, reddish-purple, spade-shaped component, slightly curved. It has embossed text visible on its surface, reading 'VARIO ERGONOMIC' and 'REMOVABLE INSOLE', which highlights its key features. The lighting remains even and bright, accentuating the texture of both the insole and the metallic background. The color palette is a mix of earthy tones with the cool teal background providing a contrast to the warm reddish-purple insole. The camera maintains a static, direct overhead perspective, focusing on the product's detail and function.
0:02wally work ct product shot
This shot is an overhead, flat lay view of a single black 'Hey Dude' 'The Wally Work CT' shoe, presented on the familiar distressed industrial metal surface with its distinctive teal and rust coloration. The shoe is positioned horizontally, facing right, showcasing its full profile. It features a woven mesh upper, black laces, and a thick black sole. A subtle grey reflective stripe and a bright neon green 'COMP TOE' tag are visible on the side, indicating its safety features. White cursive text 'The Wally' appears above the shoe, with 'WORK CT' in a bold, white sans-serif font below it. The lighting is bright and even, casting minimal shadows and highlighting the shoe's texture and details. The color palette is predominantly dark from the shoe, contrasted with the vibrant background and the neon green accent. The camera is static and directly overhead.
0:04dolly and foot step
The scene opens with a close-up, low-angle shot focused on the rubber wheel of a hand truck or dolly, rolling across a light-colored surface, possibly a floor illuminated by a strong, directional light source from the left. The background is almost entirely dark, creating a strong contrast. As the dolly wheel moves out of frame to the right, a person's leg, clad in loose-fitting, light brown work pants, steps into the frame from the left. The foot, wearing the black 'The Wally Work CT' shoe, firmly lands on the illuminated strip of floor. The shoe is identical to the one seen previously, featuring its black mesh upper, dark sole, and a subtle reflective stripe on the side. The lighting is dramatic, with a strong spotlight effect on the floor and the shoe, emphasizing its presence. White text overlays, 'The Wally' in cursive above and 'WORK CT' in bold sans-serif below, appear. The camera follows the action, moving slightly with the stepping motion.
0:06comp toe tag closeup
This is an extreme close-up shot focusing on the side of the black 'Hey Dude' 'The Wally Work CT' shoe. The textured, woven mesh material of the shoe's upper is highly visible, along with the smooth, black trim and the chunky black sole. The primary focus is a narrow, reflective grey strip running vertically along the side, next to a small, vibrant neon green fabric tag. The tag is clearly embroidered with the words 'COMP TOE' in white, highlighting the shoe's safety feature. The background is dark and out of focus, making the details of the shoe stand out sharply. The lighting is direct, creating subtle highlights on the shoe's surfaces and making the reflective strip and neon tag pop. The color palette is dominated by black and dark greys, with a striking accent of neon green. The camera remains static, providing a detailed, intimate view of this specific feature.
0:07ladder step action
The scene presents a medium shot, angled slightly upwards, focusing on a person's lower leg and foot as they step onto a rung of a blue aluminum stepladder. The person is wearing light brown or tan work pants, which are slightly rolled up at the cuff and show some dirt or paint stains, suggesting active use. The black 'Hey Dude' 'The Wally Work CT' shoe, with its mesh upper and thick black sole, is prominently displayed as the foot makes contact with the ladder. A reflective grey strip is visible on the side of the shoe. The background is a muted, plain grey wall, keeping the focus entirely on the action and the product. The lighting is even and bright, clearly defining the textures of the clothing, shoe, and ladder. White text overlays 'COMFORT' in a bold, outlined font, which then changes to 'THAT PAYS', emphasizing the value proposition. The camera is static, capturing the practical application of the shoe.
0:09wally work ct classic product shot
This is an overhead, flat lay shot of a single black 'Hey Dude' 'The Wally Work CT Classic' shoe, resting on the same distinctive distressed industrial metal surface with its teal and rust patinas. This shoe appears to be a slightly different model, featuring a smoother, possibly leather or synthetic leather upper, contrasting with the mesh of the previous model, but maintaining the same overall silhouette, black laces, and thick black sole. The shoe is positioned horizontally, facing right. White text overlays, 'The Wally WORK CT CLASSIC' in a clear, sans-serif font, identifies the specific model. The lighting is bright and even, highlighting the sleek texture of the shoe against the rugged background. The color palette combines the deep black of the shoe with the vibrant, earthy tones of the metal surface. The camera remains static, offering a clean product display.
0:10painter action shot
The scene shows a medium shot, from a slightly elevated perspective, of a person's lower legs and feet, depicting a working scenario. The person is wearing light brown or tan work pants, heavily stained with yellow paint splatters and some wear, including a rip on the right knee. The pant cuffs are rolled up. They are standing on a paint-stained white drop cloth, which is draped over a rustic wooden crate or box. The feet are clad in the black 'Hey Dude' 'The Wally Work CT' shoes, which also show some yellow paint marks, further indicating a working environment. The person holds a yellow paint roller with paint on it against their right leg. The background is a plain, dark grey wall, providing a clean backdrop for the action. The lighting is bright and even, highlighting the textures of the clothing, shoes, and paint. The overall color palette features earthy browns, black, and splashes of bright yellow against a neutral grey. The camera remains static, capturing the authentic wear of the work environment.
0:12disassembled shoe components
This is an overhead, flat lay shot showcasing the individual components that make up the 'Hey Dude' work shoe, meticulously arranged on the distressed industrial metal surface with its signature teal, rust, and dark brown patinas. Various pieces are visible: the light grey composite toe cap, a bright neon yellow removable foam insole with 'HEY DUDE' branding, black rubber outsole sections, black fabric pieces, and black fixed laces. Each component is spread out to highlight the shoe's construction. White text overlays describe the features of each part: 'COMPOSITE TOE', 'LIGHTWEIGHT FLEXIBLE SLIP RESISTANT RUBBER OUTSOLE', and 'HEYCOMP EX REMOVABLE FOAM INSOLE FOR ANATOMICAL FIT AND ARCH SUPPORT'. A 'HEY DUDE' logo also appears. The lighting is bright and uniform, ensuring every detail is clear. The color palette is a mix of black, grey, and neon yellow, contrasted with the vibrant, textured background. The camera is static, presenting an informational, deconstructed view of the product.
0:13final product shot with logos
The final scene returns to an overhead, flat lay shot of a single black 'Hey Dude' 'The Wally Work CT' shoe, centrally placed on the distressed industrial metal surface with its teal, rust, and dark brown coloration. The shoe is presented in its complete form, facing right, with its woven mesh upper, black laces, and thick black sole. Above the shoe, the white and blue 'HEY DUDE DUDES AT WORK' logo is prominently displayed. Below the shoe, the text 'AVAILABLE AT: SHOE CARNIVAL' appears in white, promoting the retailer. The lighting is consistent, bright, and even, showcasing the shoe and the logos against the textured background. The overall color palette is a blend of the shoe's dark tones, the background's earthy vibrancy, and the crisp white and blue of the text and logos. The camera remains static, providing a clear, concluding product and branding shot.
