0:00smoke reveal product The scene opens with a dense, white-gray smoke obscuring the lower two-thirds of the frame against a completely black background. A soft, focused spotlight illuminates the smoke from directly above, creating a subtle cone of light at the top center of the frame. The smoke billows and swirls, slowly receding downwards and towards the sides, gradually revealing the silhouettes of a basketball shoe and a basketball. The movement of the smoke is dynamic, creating an ethereal and mysterious atmosphere. As the smoke clears, the reddish hues of the shoe and the orange of the basketball begin to peek through, bathed in the soft, overhead light. The overall color palette is monochromatic with strong contrasts between the black background, white smoke, and emerging product colors.
0:03product display with text The smoke has almost entirely cleared, settling into a wispy, lingering haze around the back and sides of the products, providing a soft, atmospheric backdrop. The shot is a medium eye-level view of a black and red Jordan basketball shoe and an orange basketball resting on a dark gray or black surface. The objects are well-lit by a single, focused overhead spotlight, creating subtle highlights on their surfaces and casting soft shadows below them. The shoe is positioned on the left, facing right, showcasing its intricate details, while the basketball is on the right, leaning slightly against the shoe. The words "NUESTRA COLECCIÓN NUEVA" (OUR NEW COLLECTION) appear as white, sans-serif text overlayed in the upper center of the frame, providing clear product context. The background remains dark, emphasizing the products and text.
0:11brand logo call to action The scene is a stark, minimalist graphic display on a completely black background. Centered at the top, a vibrant red silhouette of the iconic Jordan 'Jumpman' logo is prominently featured. Below it, in clear, white sans-serif capital letters, is the text "AHORA DISPONIBLE EN". Further down, in larger, bolder white capital letters, is "SHOE CARNIVAL®". At the very bottom, a small disclaimer "La selección de productos varía según la tienda." (Product selection varies by store.) is visible in white, smaller text. The lighting is even, illuminating the white and red text and logo without any shadows or depth, creating a flat, graphic look. The overall mood is direct and promotional.
