0:00split screen food bowls intro The scene features a vertically split screen with a vibrant yellow background on the left and a bright teal-blue background on the right. Centered horizontally across the split is a black bowl overflowing with food, effectively bisected by the background colors. The left side of the bowl contains breakfast items: crispy, golden-brown hash rounds, a sausage patty, and a fluffy egg patty covered in a creamy white gravy and shredded cheese. The right side of the bowl contains a savory chicken rice dish with red beans, ground meat, rice, and pieces of grilled chicken, also topped with melted cheese. Above the bowl, the white Bojangles logo is centered. Large, bold black text "BOWLS ALL" appears and then updates to "BOWLS ALL DAY". Below the food bowl, smaller white text "BREAKFAST" appears on the yellow side and "CHICKEN RICE" appears on the blue side. A small disclaimer "Available at participating locations for a limited time." is at the very bottom center in white text. The lighting is bright and even, highlighting the textures and colors of the food. The overall mood is appetizing and promotional.
0:03breakfast bowl assembly This scene is presented as a vertical triptych, showing three distinct but related shots of the breakfast bowl. The top panel features a close-up, slightly overhead shot of the breakfast bowl, with shredded yellow cheese being generously grated or sprinkled over a fluffy egg patty, sausage patty, and hash rounds. The middle panel is a medium close-up, angled shot where a thick, white, creamy gravy is being poured from an unseen source over a folded egg patty that rests on a sausage patty. The text "GO WITH" in yellow and "BREAKFAST" in white, both bold, are overlaid centrally on this panel. The bottom panel shows a slightly lower, medium shot of the complete breakfast bowl, showcasing the hash rounds, sausage, egg, gravy, and melted shredded cheese. The background is blurred but hints at a yellow surface. A small disclaimer "Available at participating locations for a limited time." remains at the very bottom in white text. The lighting is bright and direct, emphasizing fresh ingredients and textures, creating an inviting and warm atmosphere with golden brown, white, and yellow dominant colors.
0:04chicken rice bowl assembly This scene is also presented as a vertical triptych, focusing on the chicken rice bowl. The top panel features a close-up, slightly overhead shot where a large spoonful of reddish-brown beans and ground meat is being poured from above onto a bed of seasoned rice. The middle panel is a medium close-up, angled shot of the rice and ground meat mixture, with the bold yellow text "OR" appearing, followed by white text "CHICKEN RICE" overlaid centrally. The bottom panel shows a slightly lower, medium shot of the complete chicken rice bowl, where a fork is pulling up a piece of grilled chicken and some melted shredded cheese, creating an enticing cheese pull effect. The bowl contains rice, red beans, ground meat, and pieces of grilled chicken. The background is blurred but hints at yellow packaging. A small disclaimer "Available at participating locations for a limited time." remains at the very bottom in white text. The lighting is bright and warm, highlighting the rich colors of the ingredients, with reddish-brown, yellow, and white as dominant colors, conveying a savory and hearty appeal.
0:06graphic flavor message The screen is filled with a solid, vibrant red background. White, sans-serif text is arranged in a circular path, slowly rotating counter-clockwise around the center of the frame. The text reads "WITH BOLD FLAVOR IN EVERY BITE". A small, yellow four-pointed star is positioned on the inner edge of the text circle, also rotating with the text. The rotation is smooth and continuous, creating a dynamic visual. The lighting is uniform, characteristic of a graphic. The overall color palette is a striking red and white with a pop of yellow from the star. The mood is energetic and emphasizes taste. The small disclaimer "Available at participating locations for a limited time." remains at the very bottom in white text.
0:10chicken rice bowl cta This is a medium close-up shot of the Chicken Rice Bowl, positioned slightly off-center to the right, showing a generous portion of seasoned rice, red beans, ground meat, and pieces of crispy fried chicken, topped with melted shredded yellow cheese. The cheese is visibly stretching as if just lifted by a fork, creating a tempting visual. The background is blurred, hinting at a busy, kitchen-like environment with a stainless steel surface. Bright yellow, bold text "THE" is positioned above large, bold white text "CHICKEN RICE BOWL". At 11000ms, the text expands to include "EXCLUSIVELY AT" in yellow, followed by the white Bojangles logo. The lighting is warm and direct, making the food look highly appealing. The color palette consists of earthy browns and reds against the bright yellow and white text. The small disclaimer "Available at participating locations for a limited time." remains at the very bottom in white text.
The scene displays a solid, bright teal-blue background. Centered at the top is the white Bojangles logo. Below it, yellow text reads "THE CAROLINA LEGEND" and "ESTD 1977", with a yellow silhouette of the state of North Carolina between 'ESTD' and '1977'. At the bottom center, there's a clear call to action: "ORDER NOW" in yellow text, with a yellow downward-pointing arrow underneath it, inviting user interaction. The lighting is uniform, characteristic of a graphic display. The color palette is primarily teal and yellow, which are strong brand colors for Bojangles. The mood is direct and promotional, encouraging immediate action.
