0:00fried chicken wallet message The scene opens with a close-up, slightly elevated shot of a generous serving of crispy, golden-brown fried chicken pieces piled on a white oval plate. The chicken dominates the lower two-thirds of the frame, showcasing its textured, craggy breading. In the soft-focus background to the left, a yellow Bojangles-branded cup filled with coleslaw is visible. To the right, a large glass pitcher containing amber-colored iced tea with ice cubes stands out, reflecting soft, warm light. The lighting is bright and even, highlighting the chicken's texture and creating a mouth-watering appearance. The setting suggests a casual, well-lit dining or kitchen environment. Overlaid text reads 'Bojangles' logo at the top, followed by 'Go easy' in white, and then 'ON THE WALLET' in large, bold yellow letters centered over the chicken. The camera remains static.
0:01hand picks chicken family meal message The scene maintains the same close-up shot of the fried chicken on the white plate with the coleslaw and iced tea in the soft-focus background. The ambient lighting and warm color palette remain consistent. The prominent text overlay changes to 'Bojangles' logo at the top, 'with the' in white, and '8PC FAMILY MEAL' in large, bold yellow letters centered over the chicken. A human hand, with light skin tone, enters the frame from the upper right, reaching down to carefully pick up one of the pieces of fried chicken from the plate. The action is smooth and deliberate. The camera remains static throughout this interaction.
0:04fried chicken price message 1 The scene reverts to the original close-up of the fried chicken on the white oval plate, with the coleslaw and iced tea in the soft-focus background. The hand that picked up the chicken is no longer visible, and the number of chicken pieces on the plate has decreased by one, indicating a piece has been removed. The warm, inviting lighting and color scheme persist. The text overlay changes to 'Bojangles' logo at the top, 'FOR ONLY' in smaller white text with two small white stars, followed by a large, bold, bright yellow '$2399' price, heavily centered over the chicken. The camera remains static.
0:07fried chicken wallet message rehook This scene is a repeat of the initial shot, featuring the close-up of crispy fried chicken on a white oval plate, with the Bojangles coleslaw cup and iced tea pitcher in the soft-focus background. The lighting is bright and warm, emphasizing the appetizing appearance of the food. The text overlay has reverted to 'Bojangles' logo at the top, 'Go easy' in white, and 'ON THE WALLET' in large, bold yellow letters centered over the chicken. There is no hand visible, and the arrangement of chicken pieces matches the initial state. The camera remains static.
0:09hand picks chicken family meal message reprise The scene continues with the close-up of the fried chicken, coleslaw, and iced tea, maintaining the bright, warm lighting. Similar to an earlier segment, a human hand with light skin tone enters from the upper right to pick up a piece of fried chicken from the plate. The text overlay prominently displays the 'Bojangles' logo, 'with the' in white, and '8PC FAMILY MEAL' in large, bold yellow letters, centered over the delicious chicken. The camera angle and composition remain unchanged, emphasizing the product and the action of serving. The camera remains static.
0:11fried chicken price message 2 The final scene presents the close-up of the Bojangles fried chicken on the white plate, with the coleslaw and iced tea in the background, mirroring the earlier price reveal. The hand is no longer visible, and the chicken plate appears slightly less full than the initial shot, indicating pieces have been removed. The warm, soft lighting continues to make the food appealing. The text overlay shows the 'Bojangles' logo, 'FOR ONLY' in white with small stars, and the large, bold yellow '$2399' price, centered over the chicken. This serves as the concluding message for the advertisement. The camera remains static.
