0:00intro text fade in The scene opens with a solid, vibrant purple background that occupies the entire frame. In the upper left quadrant, white text begins to fade in. Initially, 'Order a' appears in a flowing, script-like font, followed by 'HEART' in a bold, sans-serif font, which is partially transparent and grayed out, indicating an incomplete thought or reveal. The lighting is even and bright, casting no shadows, giving a clean and digital aesthetic. At the very bottom center of the frame, the 'Bojangles' logo, stylized in white script with a star, is present, providing brand identification. The overall mood is clean, inviting, and anticipatory. There are no other visible props or environmental details. The camera is static.
0:01biscuit reveal full text This scene maintains the vibrant purple background. The text from the previous scene expands and clarifies, now reading 'Order a HEART-SHAPED Bo-BERRY BISCUIT'. 'HEART-SHAPED Bo-BERRY BISCUIT' is in a bold, white, sans-serif font, standing out against the purple. Below this text, three heart-shaped Bo-Berry biscuits are artfully arranged. One large biscuit is centrally placed, slightly rotated, while two smaller ones are partially visible in the bottom corners, creating a dynamic composition. Each biscuit is golden brown, speckled with dark purple blueberries, and adorned with a delicate zigzag drizzle of white icing, suggesting freshness and deliciousness. The lighting is soft and diffused, highlighting the texture and color of the biscuits without harsh shadows. The 'Bojangles' logo remains at the bottom center. The camera is static, focusing on the appealing food presentation.
0:02biscuit icing close up The camera transitions to an extreme close-up, focusing on the process of icing a Bo-Berry biscuit. The biscuit, with its crumbly, golden-brown texture and visible purple bo-berry inclusions, fills the majority of the screen. A thick, white stream of icing is being meticulously drizzled across its surface from the top right of the frame, creating appealing zig-zag patterns. The background is softly blurred, keeping the focus entirely on the biscuit and the icing application. Text overlays appear sequentially: 'STUFFED with BO-BERRIES' (white, bold sans-serif) and then 'AND TOPPED with SWEET ICING' (also white, bold sans-serif). The lighting is bright and direct, emphasizing the details and textures of the biscuit and the glossy icing. The 'Bojangles' logo is visible in the bottom left corner. The camera is static, highlighting the precision of the icing process.
0:06sales percentage text The scene reverts to the solid, vibrant purple background. Large, bold text appears centrally, initially showing '10%' in a light gray/lavender sans-serif font, followed by 'of SALES' in white, script-like font. The text is clean and legible, designed to convey a key statistic or offer detail. The background remains plain and uncluttered, ensuring maximum focus on the textual information. The 'Bojangles' logo is positioned in the bottom center, smaller than in previous scenes. The lighting is uniform and bright across the entire frame, maintaining a consistent brand aesthetic. There are no other visual elements present, creating a direct and impactful message. The camera remains static.
0:08support research with biscuit This scene continues with the vibrant purple background. Prominent text appears, reading 'SUPPORT CARDIAC RESEARCH', with 'CARDIAC RESEARCH' being highlighted in bold white sans-serif font and 'SUPPORT' in a light gray/lavender. Below the text, two foundation logos are displayed side-by-side: 'THE HEART Test YARD' logo (a heart shape with a ribbon banner) and the 'Bojangles FOUNDATION' logo (a book with an American flag design). In the lower part of the frame, two hands gently hold a heart-shaped Bo-Berry biscuit, presented appealingly with its icing drizzle visible. The hands suggest a human connection and care, reinforcing the supportive message. The lighting is soft and even, preventing harsh shadows and ensuring all elements are clear. The 'Bojangles' logo is not present as a separate entity in this scene, as the foundation logo incorporates the brand. The camera is static.
The final scene is an end card, set against the consistent vibrant purple background. The 'Bojangles' logo, in white script with a star, is centrally and prominently displayed, larger than in previous scenes. Below the main logo, supporting text reads 'THE CAROLINA LEGEND' in a bold, light gray/lavender sans-serif font, followed by 'ESTD' and '1977' flanking a silhouette of the North Carolina state outline. At the very bottom center, a clear call to action (CTA) appears: 'ORDER NOW' in white, bold sans-serif text, accompanied by a white downward-pointing arrow to guide the viewer. The lighting remains bright and even, giving a clean and professional finish. This scene acts as a brand reinforcement and directs the viewer to take action. The camera is static throughout.
