0:00woman announcing sale A medium close-up shot of a young woman with long, dark, wavy hair, wearing a brown ribbed short-sleeve top and a delicate gold necklace with a small circular pendant. She is positioned centrally in the frame, looking directly at the camera with a friendly, animated expression. Her hands are actively gesturing as she speaks, pointing downwards. The background is a clean, neutral-toned bathroom with light beige walls. Behind her, a recessed shelf or niche with a textured, possibly stone-tiled, frame is visible. The lighting is bright and even, suggesting an indoor, well-lit environment. White text overlays appear periodically: 'The entire OLAPLEX site is on sale', 'right now.', 'Spend $75 get 20% off.', and 'Spend $100 get 25% off.'. The overall mood is informative and enthusiastic, with a clear focus on a promotional offer.
A tight close-up shot focused on a white circular jar of 'OLAPLEX RICH HYDRATION MASK'. The jar is held by a hand with manicured nails, positioned slightly off-center in the lower right of the frame. The white text on the jar is clearly legible, with 'OLAPLEX' in large, dark brown letters. The background is blurred, showing soft, warm-toned beige walls, indicating an indoor setting, likely a bathroom. The lighting is soft and even, highlighting the product details. No significant action occurs other than the product being held steady for display. The overall color palette is muted and clean, emphasizing the product's packaging.
0:10woman explaining product A medium close-up shot of the young woman from the previous scene, centrally framed and speaking directly to the camera. She holds the white OLAPLEX jar in her left hand, gesturing with her right. Her long, dark hair is styled around her shoulders. The background remains the neutral-toned bathroom with the recessed, stone-tiled niche. The lighting is consistent, bright and soft. White text overlays appear: 'Rich Hydration Mask,', 'and it is my go-to', 'when my hair just feels dry,', and 'dead, and just ugly.'. She displays varied facial expressions, from explanatory to a slight frown when describing 'dry, dead, and ugly' hair, and then back to an enthusiastic smile. Her body language is expressive, conveying passion for the product.
0:18hands picking up product shower A close-up shot from an overhead perspective, focusing on hands interacting with the white OLAPLEX product jar within a shower niche. The hands, with detailed manicured nails, reach into a stone-tiled shower niche to pick up the product. The niche has light grey and brown patterned tiles, with some water droplets visible on the surfaces, indicating a wet environment. The camera then cuts to a tighter shot as the hands open the white jar, revealing the thick, white product inside. Water sprinkles lightly around the hands and product, adding to the shower ambiance. The lighting is soft and natural, emphasizing the texture of the product and the wetness of the environment. A white text overlay reads: 'It has what's called', followed by 'biomimetic cuticle technology.'.
0:20product application to hair A close-up shot focusing on hands applying the white OLAPLEX product to long, wet, dark hair. The hands, with the same distinctive manicured nails, rub the white product between them to emulsify it, then carefully work it into a section of dark, wet hair. Water droplets are still visible on the hands and hair, reinforcing the shower setting. The background is the same patterned stone tiling of the shower wall, providing a consistent environment. The lighting is soft and direct, clearly showing the product's texture and how it's being distributed through the hair. White text overlays appear: 'And what this does is', and 'it just locks moisture'. The action is precise and demonstrates the proper use of the product.
0:23woman explaining technology A medium close-up shot of the young woman, centrally framed, speaking directly to the camera. She holds the white OLAPLEX jar in her left hand and uses her right hand for expressive gestures. Her long, dark hair is styled around her shoulders. The background is the neutral-toned bathroom with the recessed, stone-tiled niche. The lighting is consistent, bright and soft. White text overlays appear: 'inside your cuticle.', 'That way,', 'the hydration stays in the strand', and 'and it's not just gone' followed by 'after one wash.'. Her facial expressions are confident and explanatory, conveying expertise and the benefits of the product's technology. She uses hand movements to illustrate her points.
0:30product application instructions A close-up shot focusing on hands applying the white OLAPLEX product to long, wet, dark hair in the shower. The hands, with the distinctive manicured nails, are shown taking more product from the jar, which is also visible in frame. They then apply the thick, white product to a section of dark, wet hair, working it from mid-lengths to the ends. Water droplets are on the hands and hair. The background is the patterned stone tiling of the shower wall. The lighting is soft and highlights the wet hair and product. White text overlays appear: 'once a week after shampooing', 'mid-lengths to the end', and 'for 3 to 5 minutes,'. The actions are methodical and clearly demonstrate the recommended application technique.
0:34product on shower ledge A close-up shot of the white 'OLAPLEX RICH HYDRATION MASK' jar sitting on a wet, light-colored tiled ledge within a shower. Water droplets are visible on the jar and the tiled surface, indicating a wet environment. The background shows the light grey and brown patterned stone tiles of the shower. The lighting is soft and even, highlighting the product and its setting. The text on the product label is clearly visible. This shot provides a brief moment of product focus within its intended use environment, before the final wrap-up.
A medium close-up shot of the young woman from previous scenes, centrally framed and speaking directly to the camera. Her long, dark hair is styled around her shoulders. She uses her hands for a concluding gesture. The background is the neutral-toned bathroom with the recessed, stone-tiled niche. The lighting is consistent, bright and soft. A white text overlay appears: 'rinse and that is it.'. Her facial expression is friendly and conclusive, signaling the end of the instructional segment. The overall mood is positive and clear.
