0:00initial money handover The scene is a medium close-up shot of two individuals at an outdoor race event, framed from the chest up. The setting is a bright, sunny day with an overcast sky, providing soft, even lighting across the grassy field. In the background, there's a bustling crowd of people, white event tents, and tall palm trees, indicating a tropical or warm climate. A male interviewer, positioned on the left, extends his right hand holding a black microphone and an orange Carpe deodorant stick towards a female runner on the right. He's in the process of handing her some glowing green money (likely a visual effect). Overlaid text at the top reads "We left her speechless 😂💸", and captions at the bottom state "I'm giving" then "so here's $100". The overall color palette is natural greens of the grass, blues of the sky, and various bright colors from the crowd and event banners.
0:03reaction to wearing carpe The shot widens slightly to a medium shot, capturing more of the outdoor race event atmosphere. The male interviewer and female runner are still the primary subjects, but their full torsos are now visible, along with more of the crowd behind them. The bright daylight and soft, even lighting continue. The interviewer has stepped back slightly. The woman is smiling broadly, hands near her waist, and appears elated. The overlaid text at the bottom reads "you're wearing Carpe?!" The background shows other race participants and event infrastructure, with palm trees and a cloudy sky above, maintaining the overall natural green and blue color palette.
The camera returns to a medium close-up, focusing tightly on the interaction between the male interviewer and the female runner. The outdoor race event setting with green grass, distant crowd, and palm trees is still visible in the background under soft daylight. The woman has raised her right arm, showing her underarm area, while holding her smartphone in her left hand. The interviewer leans in close to her, bringing his face towards her armpit, as if sniffing. Both have playful, smiling expressions, indicating a lighthearted and humorous moment. Captions on screen read "Can I smell?" followed by "*sniff*". The product is still held by the interviewer.
0:07product reveal and offer This medium close-up shot maintains the same framing as the previous scene, with the male interviewer and female runner positioned against the backdrop of the outdoor race event. The lighting remains soft and bright from the overcast sky. The woman continues to smile broadly, looking towards the interviewer. The interviewer speaks, holding the microphone and the orange Carpe deodorant stick. A large, animated graphic of the Carpe deodorant bottle, labeled 'LAVENDER CITRUS', pops up prominently in the lower right foreground, obscuring part of the woman's lower body. Above this, another graphic displays an offer: 'Up to 56% OFF w/ free shipping' accompanied by images of three Carpe products, three gift boxes, and a delivery truck with 'FREE' text, all against a red banner. On-screen text captions appear: "Is it?! That smells amazing!" and "That is lavender citrus!" The vibrant orange of the product and graphics introduces a strong brand color.
0:10problem description The scene maintains the medium close-up, focusing on the female runner as she animatedly recounts her negative experiences with other deodorants. The outdoor race event with a crowd and palm trees remains in the blurred background under soft daylight. The interviewer is partially visible on the left, holding the microphone and Carpe product. The prominent Carpe product graphic and the 'Up to 56% OFF' offer graphic remain overlaid on the screen. The woman uses hand gestures as she speaks, conveying a sense of frustration when describing previous products. On-screen captions highlight her statements: "What were you wearing", "It was horrible", "It just didn't mask", "and it honestly made me sweatier, it was stinky". Her facial expression shifts from happy to more serious and slightly frustrated as she describes the problems, before returning to a subtle smile.
0:15solution benefits carpe This medium close-up shot continues the interview, with the female runner now enthusiastically praising the Carpe deodorant. The background remains the bustling outdoor race event under soft, natural daylight. The interviewer is partially visible on the left. The overlaid Carpe product graphic and 'Up to 56% OFF' offer graphic are still present. The woman's facial expression is joyful and confident, with a wide smile as she describes the positive impact of Carpe. She uses natural hand gestures to emphasize her points. The captions display her words: "and this just does everything right", "I just felt gross, I felt dirty", and "I don't feel like that with Carpe". The scene highlights the solution to her previously described problems, showcasing her positive emotional transformation.
0:19interviewer validation The medium close-up shot features the male interviewer speaking, with the female runner visible, smiling, to his right. The outdoor race event background with its crowd and palm trees, bathed in soft daylight, remains constant. The overlaid Carpe product graphic and 'Up to 56% OFF' offer graphic are still visible. The interviewer looks directly at the woman and then towards the camera, nodding to emphasize his point. His expression is confident and affirming. On-screen text captions his words: "you did just run a 5k, but it held up to the odor, held up to the sweat". This segment serves as a direct validation of the product's effectiveness, reinforcing the testimonial.
0:22shared carpe experience The medium close-up shot focuses on the female runner as she continues her testimonial, with the interviewer partially visible on the left. The outdoor race event setting with crowds and palm trees under soft daylight remains. The overlaid Carpe product graphic and 'Up to 56% OFF' offer graphic are still prominently displayed. The woman smiles and expresses her enthusiasm for the product, mentioning that she shared it with her partner. Her expression is bright and happy, emphasizing her endorsement. On-screen captions show: "We gotta get other people into it", "I gave it to the guy that I'm seeing", and "okay!". This reinforces the product's appeal and suggests shareability.
0:24phone screen interaction This is a close-up shot focusing on a pair of hands holding a smartphone. The background is blurred green grass, indicating the same outdoor setting. The hands, likely belonging to the female runner, have neatly manicured nails with red polish. The smartphone screen shows what appears to be a messaging or social media application interface with various contact names or message threads. The person is scrolling or interacting with the screen. A text overlay reads "just got some", suggesting a recent purchase or sharing of information related to the product. The lighting is bright and even, typical of outdoor daylight.
0:25repeat money handover The scene reverts to a medium close-up, identical to the initial shot, showing the male interviewer and female runner. The outdoor race event, crowd, and palm trees are in the background under soft daylight. The interviewer is again seen handing the glowing green money to the delighted female runner. The overlaid Carpe product graphic and 'Up to 56% OFF' offer graphic are still present. The captions are repeated: "I'm giving", "$100 to anybody", "so here's $100", and "Thank you for wearing Carpe!". This is a deliberate repetition, potentially for emphasis or to create a looping effect, reinforcing the reward for wearing the product.
0:30confidence and excitement This medium close-up shot focuses on the female runner as she articulates her lasting confidence and excitement about using Carpe. The outdoor race event with a distant crowd and palm trees under soft daylight provides the backdrop. The interviewer is partially visible on the left. The overlaid Carpe product graphic and 'Up to 56% OFF' offer graphic persist. The woman's expression is genuinely joyful and assured, with a bright smile. She gestures with her hands as she speaks, conveying deep satisfaction. The captions display her concluding thoughts: "Thank you guys for being here", "Honestly, I do feel very confident wearing it and I get really excited to put it on every morning". This scene emphasizes the long-term emotional benefits of the product.
This final scene starts as a medium close-up, transitions to a brief, tighter close-up during a hug, and then back to a medium close-up for the farewell. The outdoor race event with its crowd and palm trees under soft daylight serves as the consistent background. The overlaid Carpe product graphic and 'Up to 56% OFF' offer graphic are still present. The interviewer asks for a hug, and both subjects embrace briefly, sharing a moment of genuine connection and happiness. After separating, they exchange appreciative words and wave goodbye. Both individuals are smiling throughout, conveying a warm, positive conclusion to the interaction. Captions include: "I'm so happy to hear that!", "Can I get a hug?", "Oh my gosh", "Thank you so much for coming out!", and "Have a great day! You have a good one".
