0:00host dancing approaching The scene opens with a medium shot of a male host dancing playfully in a grassy park setting, surrounded by many people in athletic wear, likely participants in a race or marathon. In the background, modern high-rise buildings and parts of a large stadium with a distinctive arched structure are visible under a bright, sunny blue sky. The host, facing slightly away from the camera, gestures with his arms in an energetic, joyful manner. As he dances, a yellow arrow graphic points towards a man in an orange shirt, labeling him as a 'Carpe Customer'. Text overlays appear, including 'Bro didn't see it coming 👀', 'Woo!', and 'Anybody wearing Carpe?'. The overall color palette is vibrant, with green grass, blue sky, and bright clothing contrasting with the distant urban gray structures. The camera is static, capturing the host's dynamic movements as he begins to approach the 'customer'.
0:03host interviews customer initial The camera maintains a medium shot of the host and customer, who are now standing face-to-face on the grassy field. The host has stopped dancing and is now engaging the customer directly, holding an orange microphone towards him. The customer, in the orange athletic shirt, appears surprised but amenable to the interaction. The background remains consistent with the previous scene, showing other event participants, trees, and distant city buildings under the clear blue sky. Text overlays include 'Wait, you wear it?' and the customer's response 'I wear it every day'. An overlay graphic appears at the top right, indicating a promotional offer: 'Up to 56% OFF w/ free shipping + FREE', accompanied by small icons of Carpe product packages, gift boxes, and a delivery truck. The lighting is bright and natural, casting soft shadows on the grass. The mood is light and conversational.
0:05host attempts to smell customer This medium shot continues to feature the host and customer on the sunny, grassy field. The host, still holding the orange microphone, leans in dramatically towards the customer's armpit, playfully attempting to smell for the deodorant. The customer reacts with a big, open-mouthed laugh, clearly amused by the host's antics. The background remains consistent with other race participants, trees, and skyscrapers under the blue sky. The 'Up to 56% OFF' promotional graphic is still displayed in the top right corner. Text overlays include 'Which fragrance?', 'uhh, coconut', 'Can I smell?', and '*lol*'. The interaction is highly comedic and informal, reinforcing the UGC style. Bright sunlight highlights the subjects, creating a cheerful atmosphere.
0:10host reveals product coconut vanilla The scene shifts slightly to a closer medium shot, focusing on the host who now holds a small, orange Carpe deodorant stick in his hand, next to the microphone. The customer is still visible to the left, laughing. The host's expression is one of triumphant excitement as he reveals the product. In the foreground, a larger, animated graphic of the Carpe Coconut Vanilla deodorant stick appears, highlighting the product. Text overlays include 'I doubt it's gonna smell like that' and 'No, it's Coconut Vanilla!'. The 'Up to 56% OFF' promotional graphic remains in the top right. The background with the park and city buildings is still present, but slightly blurred, drawing attention to the host and the product. The lighting is consistent, bright and sunny, enhancing the product's orange color.
0:12host excited customer surprised The camera pulls back slightly to a medium shot, framing both the host and the customer more clearly on the sunny green grass. The host is animated, throwing his hands up in excitement and saying 'Holy sh**!', while the customer looks on with a mix of surprise and continued amusement. The background shows the ongoing race event, distant trees, and the city skyline. The promotional overlay with 'Up to 56% OFF' and product icons remains visible at the top right. A text overlay stating 'Coconut Vanilla!' reinforces the product's fragrance. The host gestures towards the customer, emphasizing that he is wearing Carpe. The scene captures the peak of the host's enthusiasm and the customer's pleasant shock at the unexpected product match, maintaining a lighthearted and engaging tone. Bright natural light illuminates the entire scene.
0:15money exchange close up This scene provides a tight close-up shot focused on the hands of the host and customer. The host's hands are seen from the perspective of someone filming, extending a stack of bright green bills towards the customer's open palm. The customer's hand, adorned with various bracelets and a smart watch, receives the money. The background is a blur of green grass, indicating the outdoor setting but keeping the focus entirely on the monetary exchange. The 'Up to 56% OFF' promotional graphic is still visible in the upper right corner, though less prominent due to the close framing. A text overlay reads 'you get $100'. The lighting is bright and clear, making the green of the money stand out against the skin tones. The action is quick and clear, emphasizing the reward for being a Carpe user.
0:16customer reacts to money The camera returns to a medium shot, focusing again on the customer in the orange shirt, now holding the stack of green money in his hand. He reacts with genuine disbelief and immense joy, his mouth open in a wide smile and his eyes sparkling as he looks at the host. He exclaims 'No f***ing way!' and then 'Absolutely!'. The host, holding the microphone, stands opposite him, smiling in response to the customer's reaction. The outdoor setting with the grassy park and distant city buildings is still clearly visible under the bright blue sky. The 'Up to 56% OFF' promotional graphic with product icons remains in the top right. The atmosphere is extremely positive and celebratory, highlighted by the natural, sunny lighting.
0:18customer shares product experience This medium shot shows the host and customer conversing in the sunny park. The customer, still holding his red and white bag and the money, animatedly explains his positive experience with Carpe products. He mentions having used it for two years and how it prevents stains, unlike other sports deodorants he's tried. The host listens intently, occasionally nodding and holding the orange microphone towards the customer. The background features other people milling about, trees, and the tall city buildings, maintaining the context of a public event. The 'Up to 56% OFF' promotional graphic is continuously displayed in the top right. Text overlays appear with key phrases from their conversation, such as 'How long have you been wearing?', 'Like two years', 'Seriously?', 'I tried different stuff like the sports stuff', 'like I would still get the stains on the shirts', 'This is, like, perfect', 'No stains, no pits', and 'I'm so happy to hear that'. The conversation serves as a direct testimonial, leveraging the customer's authentic experience.
0:29customer describes feeling This medium shot continues the interview, with the host and customer facing each other in the sunlit park. The host prompts the customer to describe how Carpe makes him feel. The customer responds with concise, positive descriptors: 'Clean. Dry.' The host nods in agreement, holding the microphone. The background remains consistent with other people, green trees, and distant high-rise buildings. The 'Up to 56% OFF' promotional graphic is still present in the top right, along with the product icons. Text overlays appear for 'Clean.' and 'Dry.' and 'I like that.'. The interaction is brief and impactful, reinforcing the product's benefits directly from a user's perspective. Bright natural lighting continues to dominate the scene.
0:31phone screen and product reveal The scene cuts to an extreme close-up of a smartphone screen being held by two hands, scrolling through an order confirmation email showing 'A shipment from order #3896426 has been delivered'. The phone is a silver iPhone, and the hands are seen against a blurred green grass background, indicating the outdoor setting. As the hands scroll, the screen reveals 'Coconut Vanilla!' and simultaneously, a prominent graphic overlay of the Carpe Coconut Vanilla deodorant stick appears in the bottom center of the frame. This visually confirms the customer's specific product choice. Text overlays reiterate 'What did he get?', 'Coconut Vanilla!', and 'Coconut Vanilla!'. The 'Up to 56% OFF' promotional graphic with product icons remains in the top right. The lighting is bright, clearly illuminating the phone screen and product details.
0:32host celebrates product match The camera returns to a medium shot of the host and customer, who are both animated with excitement on the grassy field. The host, holding the microphone and a Carpe product, exclaims 'Come on, bruh! Coconut Vanilla!' and claps his hands together, his face alight with joy and validation. The customer smiles and laughs, clearly sharing the host's enthusiasm. The background maintains the vibrant outdoor setting with other people, trees, and city buildings. The 'Up to 56% OFF' promotional graphic continues to be displayed in the top right, along with product icons. Text overlays reiterate 'Coconut Vanilla!' and 'Let's go, dude. Thank you so much!'. The celebratory mood is palpable, emphasizing the perfect product match and the customer's genuine satisfaction. The bright sunlight enhances the cheerful atmosphere.
0:36host and customer hug In this heartwarming medium shot, the host approaches the customer for a hug. They embrace warmly, both smiling and clearly happy with the interaction. The host puts his arms around the customer, who returns the hug, expressing 'Oh, my gosh, you are a legend!' The outdoor setting, with green grass, distant people, and city architecture, remains consistent under the bright sun. The 'Up to 56% OFF' promotional graphic is still visible in the top right. Text overlays capture their emotional exchange: 'Hey, bro-', 'Can I give you a hug?', and 'Oh, my gosh, you are a legend!'. The scene emphasizes the positive connection formed during the interaction and the customer's gratitude, culminating in a friendly, appreciative embrace. The lighting is natural and vibrant, enhancing the positive mood.
0:38customer celebrates host thanks The medium shot captures the customer's triumphant and joyful pose after the hug. He stands confidently with one hand raised, beaming, while the host thanks him for his participation. The customer exclaims 'Awesome!' and then the host says 'You guys have a good one. Thank you, sir!' and 'Thank you!'. The background is consistent with the outdoor race event, lush green grass, and city buildings under a bright, clear sky. The 'Up to 56% OFF' promotional graphic with product icons remains active in the top right. Text overlays display their closing remarks. The scene shows the positive conclusion of the interaction, with the customer reveling in his good fortune and the host expressing gratitude. Natural sunlight maintains a cheerful and inviting atmosphere.
0:40host dances away closing The final scene features the host, in a medium shot, concluding the interaction by dancing away playfully across the green grass. He moves with energetic steps, turning back once towards the camera to give a thumbs-up and a final 'Woo!'. The background shows the general activity of the race event, with other participants in motion, framed by trees and the distant city skyline under the bright blue sky. The 'Up to 56% OFF' promotional graphic and product icons persist in the top right corner. Text overlays include 'Woo!' and a closing message 'I recommend wearing Carpe everyday from now on!'. The camera slowly pans left to follow the host as he walks away, maintaining a cheerful and enthusiastic tone, bringing the video to a lighthearted close, and acting as a call to action. The sunlight remains bright, casting clear shadows on the grass.
