0:00split screen sweat problem intro The scene opens with a split-screen visual. The top half shows a young woman from the chest up, with a medium-close shot. She is wearing a light gray ribbed t-shirt and raising her right arm, revealing a prominent sweat patch under her armpit. Her expression is neutral, almost slightly self-conscious. A faint gold bracelet is visible on her right wrist. The background is blurred, suggesting the interior of a car. The bottom half of the screen shows the same young woman, also in a medium-close shot, raising her left arm. She is wearing a similar light gray long-sleeved ribbed top. Her mouth is wide open in an exaggerated yawn or gasp, and her eyes are looking up. There is no visible sweat patch. She has long dark hair, neatly groomed eyebrows, and prominent false eyelashes. She wears gold hoop earrings. The background, again, is the interior of a car. The overall mood sets up a clear 'before and after' or 'problem and potential solution' dynamic, visually illustrating the issue of underarm sweat.
0:02talking head problem explanation The scene transitions to a medium-close shot of the young woman speaking directly to the camera, seated inside a car. Her long dark hair frames her face. She is wearing a light gray ribbed long-sleeved top. Her expression is earnest and conversational as she talks. She uses hand gestures to emphasize her points, particularly bringing her hand up to her chest. The car interior, with its beige ceiling and gray seats, forms the background. The lighting is bright and natural, coming from outside the car, creating soft shadows. On-screen, text in white appears, stating 'suda constantemente a través de la ropa y se preocupa mucho por su olor :)' (constantly sweats through clothes and worries a lot about their smell), which appears to be a description of the problem she is addressing. Her facial expression shifts from earnest to slightly frustrated or concerned as she speaks about the issue.
0:07talking head with sweat inset This is a medium-close shot of the young woman inside the car, continuing to speak directly to the camera. She maintains a conversational and slightly concerned expression. Her dark hair is neatly parted, and her makeup is visible. She gestures with her hands, bringing them together as if counting or emphasizing a point, showing her manicured nails with white tips. The car interior is the background. Natural light illuminates her from the front. An inset image appears briefly in the upper left corner of the screen, showing a close-up of a brown t-shirt with a visible sweat stain under the armpit, reinforcing the problem. Text appears on the screen in white, questioning 'cuánto crees que me costó este cambio?' (how much do you think this change cost me?), hinting at a solution or transformation.
0:12talking head botox cost discussion The young woman continues to speak directly to the camera from inside her car, maintaining an engaging and expressive demeanor. She gestures with her hands, at one point making a small 'pinching' motion with her fingers, and then widening her hands as if describing a large sum. Her dark hair is long and falls over her shoulders. The car interior is visible behind her. A prominent white text box, resembling a pop-up article snippet, appears on the right side of the screen. This text details the cost of Botox for axillary hyperhidrosis (underarm sweating), ranging from $500 to $1,000 USD per treatment. An emoji of a smiling face with a dollar sign for a tongue appears next to the word 'precio' (price), highlighting the expense. She explains her hesitation due to the cost and fear of the procedure, looking slightly concerned. Her body language emphasizes the high cost and the perceived risk.
0:21talking head social proof insets The scene maintains a medium-close shot of the young woman in the car. She continues to speak to the camera, using her hands expressively. She makes a small 'pinching' gesture again. Her expression is lively and enthusiastic as she describes finding an alternative solution. Three smaller, square video insets appear on the bottom half of the screen, showcasing various individuals (two young women and one young man) from different TikTok-style videos. These insets show people reacting to or demonstrating a product for underarm sweat, providing social proof. The main subject gestures towards these insets, indicating their relevance. The car interior remains the background, with good natural lighting.
0:23product reveal full frame The camera is focused on a close-up of the young woman's hands as she holds up an orange antiperspirant/deodorant stick. The product is prominently displayed in the center of the frame, obscuring most of her face except for her eyes and forehead. The packaging is bright orange with white text, and the brand name 'Carpe' is clearly visible. Her hands, with their long, white-tipped manicured nails and gold ring, are holding the product carefully. The background is a blurred car interior. The lighting is bright and even, highlighting the product. This shot serves as a direct reveal of the solution being presented.
0:24talking head doctor testimonial The young woman is back in a medium-close shot, speaking to the camera from her car. Her expression is confident and informed. She points towards an inset video that appears on the lower-right side of the screen. This inset features a male doctor, likely a dermatologist, wearing dark scrubs and glasses, speaking directly to the camera in a professional setting. The doctor is identified by a lower-third graphic with his name 'Ashish C. Bhatia' and 'Dermatologic Surgery'. He says, 'I recommend Carpe'. During her speech, a white text overlay emerges, quoting the doctor's statement about the product offering 'un máximo control del sudor y es una opción mucho más económica que el bótox' (maximum sweat control and a much more economical option than Botox). The scene uses natural lighting from the car's window. The woman’s gestures convey authority and conviction as she references the expert opinion.
0:32talking head customer testimonial 1 The young woman is shown in a medium-close shot within her car, speaking directly to the camera with a bright, enthusiastic expression. Her long dark hair is visible, and she wears a light gray top. She makes small, circular hand gestures as if emphasizing something impactful. A white text box appears on the lower half of the screen, displaying a customer review with five gold stars. The review text reads: 'A GODSEND! I have hyperhidration and have struggled all my life to find a product that works. This is that product and I'm so grateful to have found Carpe! Total game changer!!!'. This provides strong social proof and emotional connection. The car interior remains the background, with consistent natural lighting.
0:37talking head customer testimonial 2 This scene is another medium-close shot of the young woman in her car, continuing her enthusiastic narration. She makes expressive gestures with both hands, forming a small 'pinching' motion, as if holding something delicate or summarizing a key detail. Her face is bright and positive, with a slight head tilt. A new white text box with five gold stars appears, displaying a second customer review: 'LOVE THE PRODUCT I am a nurse and I work 12 hour shifts. The doe works wonders and I love it.'. This review further reinforces the product's effectiveness, especially under demanding conditions. The car's interior is seen behind her, with consistent natural light. Her active hand gestures contribute to the dynamic and engaging presentation.
0:41talking head product before after The young woman is in a medium-close shot within her car, holding the bright orange Carpe antiperspirant stick in her left hand. She speaks directly to the camera, with a confident and slightly surprised expression as she describes her own positive experience. She raises her right arm, revealing her armpit, which appears dry. An inset image appears on the lower-left side of the screen, showing a 'before' close-up of a gray sleeve with a prominent sweat patch. Overlaid text labels the inset 'Antes' (Before) and her current, dry armpit 'Después' (After), creating a clear visual comparison. She then shifts her gaze to her armpit, as if inspecting it. The background is the familiar car interior, illuminated by natural light. The shot dynamically showcases the product's effectiveness.
0:45product demonstration unboxing The scene is a close-up of the young woman's hands as she demonstrates the Carpe antiperspirant stick. She is holding two orange product containers, one with the cap off, and gestures as if showing how the product works or its components. Her long, white-tipped manicured nails are clearly visible. Her eyes are glancing down at the product she's manipulating. The product's packaging details, including a barcode and various symbols, are visible on the underside of one container. The background is a blurred car interior. The lighting is soft and even, highlighting the product and her hands. Her actions are precise and informative, guiding the viewer through the product's physical design.
0:48talking head offer highlight The young woman is in a medium-close shot inside her car, holding the orange Carpe antiperspirant in her right hand. She speaks directly to the camera with a friendly, confident smile. Her long dark hair and light gray top are visible. She gestures with her left hand, making a 'thumbs up' motion and then pointing as text overlays appear on the screen. The first text overlay, in red, states '67% de descuento' (67% discount). Another red text overlay appears below it, saying '4 regalos gratis !!' (4 free gifts !!), accompanied by a red gift box emoji. Her expression is genuinely happy and encouraging, as she shares the exciting offer. The car interior is visible behind her, with consistent bright natural lighting. Her positive energy aims to persuade viewers to take advantage of the deal.
0:54talking head final call to action The final scene shows the young woman in a medium-close shot, sitting in her car and directly addressing the camera. Her expression is warm, reassuring, and persuasive, with a friendly smile. Her dark hair is draped over her shoulders. She uses a subtle hand gesture, pointing with her index finger, as she delivers a concluding statement and encourages viewers to act. The car interior, with its beige ceiling and gray seats, remains the background. The natural lighting continues to illuminate her face softly, maintaining a consistent visual style with previous talking head segments. Her demeanor is confident, reinforcing the message and driving home the call to action.
