0:00problem setup sweat stains The scene opens with a close-up shot of a young woman sitting in the driver's seat of a car, looking directly at the camera. Her upper body is framed, showing her wearing a light gray, long-sleeved ribbed top. She has long, dark brown hair, prominent eyebrows, and makeup including long eyelashes and pink lip gloss. Her expression shifts from a slightly playful pout to a more serious look. A smaller, rectangular inset video appears in the upper right corner of the frame, showcasing a close-up of an armpit area with visible sweat stains on a gray shirt, emphasizing the problem. Text in white with a black outline, "Casi me pongo inyecciones de bótox-" (I almost got Botox injections-) is displayed prominently across the bottom half of the screen. The car interior is visible behind her, with beige seats and a light-colored ceiling. The lighting is bright and natural, suggesting daylight.
0:03talking about sweat problem The scene continues with a medium close-up of the young woman in the car, speaking directly to the camera. The inset video of sweat stains is gone. She gestures with her hands, bringing them together in front of her chest and then pointing at the camera, conveying a direct address to the viewer. Her expression is earnest and slightly frustrated as she discusses the problem of constant sweating and odor concern. The car's beige interior and headliner are visible in the background, out of focus. Natural light illuminates her face from the front, highlighting her features. Her light gray top and accessories remain consistent.
0:07cost of change question A medium close-up shot of the woman in her car. She points her index finger towards the viewer, posing a question with an inquisitive expression. Her hand gestures are precise and animated. A smaller, rectangular inset video briefly reappears in the top left, showing a close-up of an armpit with dark sweat stains on a gray shirt, referencing the initial problem. The car interior serves as a blurred background, consistent with previous scenes. Bright, natural lighting is used.
0:08botox alternative discussion The young woman is shown in a medium close-up in her car, continuing to speak directly to the camera. She makes a specific hand gesture, forming a small 'C' shape with her thumb and index finger, indicating a tiny amount or detail. Her expression is focused and engaging. The background remains the soft-focus interior of her car. The lighting is consistent, providing a clear view of her face and gestures. She is wearing the same gray top and gold hoop earrings.
0:12botox cost overlay In a medium close-up, the young woman is in her car, talking and gesturing. Her expression is one of slight concern or contemplation. A large white text box appears overlaid on the right side of the screen, providing detailed information about the cost of Botox injections for hyperhidrosis, stating prices typically range from $500 to $1,000 USD. Below this text, a small white arrow points to the text box, accompanied by a yellow smiley emoji and the word "El precio" (The price), highlighting the financial aspect of the alternative solution. The car interior is still the background, and the lighting is bright and natural.
0:18discovery of solution The young woman is in a medium close-up, sitting in her car and speaking to the camera. She makes a firm "stop" gesture with her open hand towards the camera, followed by pointing her index finger up to signify a realization or a new idea. Her facial expression is animated, conveying a moment of discovery. The car's interior is the blurred background. The lighting remains natural and bright, emphasizing her face and hand gestures.
0:21social proof montage A medium close-up of the woman in her car. She holds her hand up, making a small gesture with her fingers. Overlaid on the screen are four smaller video clips arranged in a grid, showcasing different people (two men and two women) talking about or demonstrating a product related to sweat or underarm care. One clip shows a man showing his underarm, another a woman holding a product, and two others showing women discussing underarm issues. The background behind the main speaker is the car interior. Natural light brightens the scene.
The scene focuses on a close-up of the young woman holding the orange Carpe deodorant in front of her face, directly in the center of the frame. The product is clearly visible, with its branding and 'NEW LOOK SAME GREAT FORMULA' text. Her hands gently hold the product, and her face is slightly obscured by it. The car's interior is blurred in the background. The natural lighting highlights the product's color and her hands.
0:24doctor endorsement A medium close-up of the young woman in her car, speaking to the camera. She gestures with her hand towards the lower center of the screen, where a TikTok video overlay of a male doctor, Ashish C. Bhatia, recommending the Carpe product is shown. The doctor is wearing black scrubs and glasses, speaking professionally. The woman's expression is confident and reassuring. The car interior is visible behind her. Natural lighting is consistent.
0:27product benefits comparison The young woman is in a medium close-up in her car, speaking directly to the camera. She makes a small, precise hand gesture with her fingers, emphasizing a point. Large white text with a black outline appears overlaid in the lower half of the screen, quoting product benefits: "un máximo control del sudor y es una opción mucho más económica que el bótox" (maximum sweat control and a much more economical option than Botox). Her expression is confident and persuasive, highlighting the value proposition. The car interior is the blurred background, and natural light provides clear illumination.
0:31customer testimonial 1 A medium close-up shot of the woman in her car, speaking to the camera. She gestures with both hands in front of her, palms up, as if presenting information. A white text box appears overlaid on the screen, displaying a 5-star customer review written in English: "A Godsend! I have hyperhydration and have struggled all my life to find a product that works. This is that product and I'm so grateful to have found Carpe! Total game changer!!!". Her expression is enthusiastic and validating. The car interior is blurred in the background. Natural light illuminates the scene.
0:36customer testimonial 2 The scene continues with a medium close-up of the woman in her car, speaking to the camera. She uses both hands to gesture, emphasizing her points. Another white text box, similar to the previous one, appears overlaid on the screen, presenting a second 5-star customer review in English: "LOVE THE PRODUCT I am a nurse and I work 12 hour shifts. The doe works wonders and I love it." Her expression is still enthusiastic and validating, highlighting the product's effectiveness even in demanding situations. The car interior is the blurred background. The natural lighting remains consistent.
0:40personal endorsement product in hand In a medium close-up, the young woman is in her car, holding the orange Carpe deodorant in her left hand, displaying it to the camera. She points her right index finger to emphasize her words, indicating her personal experience with the product. Her expression is bright and confident as she talks about using it for a month. The car's interior is the blurred background. The scene is well-lit by natural light.
0:44before after with product The scene shows a medium close-up of the woman in her car, holding the orange Carpe deodorant in her right hand with her arm raised, mimicking the pose of the sweat stain image. Her left arm is also raised. Two small, square images are overlaid on the screen: one labeled "Antes" (Before) showing a sweat-stained armpit on a gray shirt, and another labeled "Despues" (After) showing a dry armpit on a gray shirt, implying the product's effectiveness. Her expression is one of slight surprise and satisfaction. The car interior provides a blurred background, and natural light is consistent.
0:46product demonstration detail A medium close-up of the woman in her car, holding the orange Carpe deodorant. She demonstrates opening and closing the product, showing its mechanism and the contents inside. Her hands are prominent as she manipulates the product, highlighting its physical design. Her expression is focused as she performs this action. The car interior forms a blurred background. Natural light illuminates the product and her hands.
0:49offer highlight and cta The scene features a medium close-up of the woman in her car, holding the orange Carpe deodorant in her left hand and gesturing with her right index finger. Her expression is bright and enthusiastic, conveying excitement about a special offer. White text overlays appear on the screen: "67% de descuento" (67% discount) at the top, and "4 regalos gratis !! 🎁" (4 free gifts !!) below it, emphasizing the promotion. The car interior is the blurred background, and natural lighting creates a cheerful atmosphere.
0:54closing remark and cta The scene concludes with a medium close-up of the young woman in her car, speaking directly to the camera with a confident and encouraging expression. She raises her right hand, placing her index finger near her temple, as if thinking or making a final point. The background remains the blurred interior of the car. The natural lighting is consistent throughout the scene. This segment serves as a final push for the viewer to consider the product, linking back to the initial problem.
