0:00problem demonstration The scene opens with a medium shot of a young man, centered in the frame, against a vibrant green grassy background with lush green trees under a bright blue sky. He wears a maroon t-shirt and round glasses. In front of him, on a light brown wooden box, are two tall, clear glass cylinders. The left cylinder contains a crumpled light blue cloth, and the right is initially empty. Overlaid text appears on screen, describing various armpit issues and absurd solutions. The man actively demonstrates these solutions: first, he wrings the blue cloth over the left cylinder, simulating sweat. Then he holds up a small fish over the left cylinder (representing smell), inserts a white stick of deodorant into the right cylinder, adds white clothes to the left (representing stains), pours a clear liquid from a bottle into the right cylinder (vinegar), adds brown granules to the left (representing dryness), squeezes yellow lotion from a bottle into the right cylinder, and finally, holds a bouquet of red roses over the left cylinder while pouring a clear liquid from a small bottle into the right cylinder (cologne). The lighting is natural and bright, creating sharp shadows. The overall color palette is dominated by greens, blues, and natural wood tones.
0:09problem cost reveal The camera shifts to a close-up, focusing on the right glass cylinder on the wooden box. The cylinder now contains a foamy, off-white liquid with a small copper-colored object submerged. A male hand enters the frame from the top, dropping several folded US hundred-dollar bills into the liquid, which immediately gets covered in the white foam. An e-commerce checkout pop-up overlay appears, displaying 'Subtotal (5 items): $353.55' with options to check a 'This order contains a gift' box and a 'Proceed to checkout' button. The background remains the out-of-focus green grass and trees under bright sunlight. The lighting emphasizes the texture of the money and the foam. The color palette is dominated by the greens of the money, the white foam, and the yellow of the checkout button.
0:15solution reveal product intro The scene transitions to a medium shot, showing the man from the first scene, now standing up in a grassy field with trees in the background under a bright blue sky. He holds the right glass cylinder, which still contains the foamy liquid and money. He then tilts the cylinder, pouring its contents out onto the grass, making a splashing sound. He then replaces the empty cylinder on the wooden box. The camera slightly pulls back, and he holds up a white Carpe antiperspirant stick directly to the camera, showcasing the product. His expression is confident and persuasive. The lighting is bright and natural, casting clear shadows on the grass. The dominant colors are the vibrant green of the grass and trees, the maroon of his shirt, and the white and pink of the product packaging.
0:20product feature close up An extreme close-up shot focuses on the top of the white Carpe antiperspirant stick, resting on a white table. The background is a soft, out-of-focus green field, indicating an outdoor setting. A fair-skinned male finger gently dabs a small amount of the product from the top of the stick, showing its texture. The lighting is bright and natural, highlighting the product's details. The product's label is partially visible, showing 'Carpe ANTIPERSPIRANT UNDERARM LOTION' in red and pink. The dominant colors are white, pink, and the blurred green background.
0:25proof point bacteria comparison The camera executes a smooth pan, showcasing two petri dishes on a white table. The background is an out-of-focus green field. A Carpe antiperspirant stick is positioned behind the left petri dish, which contains significantly less visible bacterial growth (small, sparse yellow colonies). A generic white deodorant stick stands behind the right petri dish, which displays dense, widespread yellow bacterial colonies. A fair-skinned male finger points to each dish sequentially to highlight the difference. The lighting is natural and bright, creating subtle reflections on the petri dish covers. The scene emphasizes a scientific comparison, visually demonstrating the product's effectiveness. The color palette includes white, yellow, and the blurred green of the outdoor setting.
0:30product varieties display A medium shot displays four white Carpe antiperspirant sticks neatly lined up on a white table, against a soft, out-of-focus green background. Each stick features a different color on its label, indicating various fragrances (purple, brown, pink, light blue). A fair-skinned male hand briefly moves from right to left across the top of the products, gesturing. The lighting is bright and even, highlighting the product packaging. The scene emphasizes the variety of the product offerings. The dominant colors are white, the various pastel shades on the labels, and the natural green background.
0:35offer and guarantee The scene is a static medium shot showing the four Carpe antiperspirant sticks on the white table. Behind them, an orange zippered travel pouch is visible, adding a pop of color. Overlaid text and animated graphics sequentially appear on screen, illustrating the elements of a promotional offer: 'Click the link' with down arrows, 'free shipping!', 'UP TO 56% OFF' in a prominent red box, an emoji graphic of the four deodorant sticks, an emoji graphic of three Carpe wipes, an emoji graphic of a Carpe face lotion tube, an emoji graphic of a wrapped gift, and finally, an emoji graphic of a delivery truck, concluding with '100% money-back guarantee'. The lighting remains bright natural sunlight. The color palette is vibrant, combining the white products, orange pouch, green background, and various colors in the overlaid graphics.
0:45call to action final The final scene features the man from the opening, now kneeling behind the white table, presenting a medium shot from his chest up. He smiles confidently at the camera, gesturing with his hands. The four Carpe antiperspirant sticks, the orange travel pouch, and all the promotional text and emoji graphics from the previous scene remain visible on the screen, reinforcing the call to action and offer details. He holds one of the Carpe antiperspirant sticks in his hand, bringing it closer to the camera. The background is still the vibrant green grass and trees under a clear blue sky. The lighting is bright and natural. His expression is friendly and direct, encouraging engagement. The color palette is a lively mix of green, blue, white, orange, and the maroon of his shirt.
