0:00initial interview and product mention The scene opens with a medium shot of a young man speaking to an off-screen interviewer, who is holding an orange product bottle with a microphone attached. The man is positioned slightly to the left of the frame, looking towards the right. The background is bustling with other people in what appears to be an outdoor evening or nighttime setting, possibly a street or an open-air bar, with string lights visible. The lighting is dim but highlights the main subject, making him stand out from the blurred background. There is a bright red and white text overlay at the top of the screen stating "Up to 56% OFF" and "free shipping!". Below the speaker, a blue text overlay reads "sweat from". The dominant color palette includes the vibrant orange of the product, the man's light blue shirt, and the darker, muted tones of the evening background with pops of white from the string lights. The camera is static.
0:03discussion about cologne The scene continues with the young man, now framed slightly wider than before, allowing more of his torso to be seen. He is still looking off-camera to his right, engaged in conversation. The background remains an outdoor evening setting with blurred lights and people, hinting at a lively atmosphere. The overall lighting is dim but the man is well-lit. The bright red and white text overlay "Up to 56% OFF" and "free shipping!" persists at the top of the screen. A blue text overlay, "cologne", appears below the man, then changes to "cologne in my life". He holds a dark-colored smartphone in his left hand, and his right hand is gesturing slightly, emphasizing his point. The camera remains static.
0:05revealing the product The scene maintains a medium shot of the young man, who is now holding the orange Carpe product bottle in his right hand, having taken it from the interviewer. He is looking at the bottle and then back at the interviewer, with a clear, direct expression. The background remains an active, blurred outdoor evening setting with streetlights and people. The lighting is consistent, illuminating the subject. The red and white text overlay "Up to 56% OFF" and "free shipping!" is still prominently displayed at the top. A blue text overlay reads "What do you wear?" then transitions to "I wear Carpe". The camera is static, focusing on the interaction and the product reveal.
0:08product feature and testimonial This scene offers a closer medium shot of the young man, who is still holding the orange Carpe product bottle. The bottle is now rotated to clearly show its label, specifically highlighting "Sandalwood" and "Antiperspirant Underarm" details. The man's expression is one of confident satisfaction, as he smiles and continues to speak, gesturing with the bottle. The background, an outdoor evening street with blurred lights and trees, remains consistent. The top text overlay "Up to 56% OFF" and "free shipping!" persists. A blue text overlay first reads "a girl says" and then changes to "you smell really good", reinforcing the testimonial. The lighting continues to be focused on the subject, creating a warm, inviting glow against the darker background. The camera is static.
