0:00intro warehouse talking head A man stands facing the camera in what appears to be a large warehouse or fulfillment center. Behind him, an American flag hangs prominently on the back wall, and shelves stacked with cardboard boxes and various industrial equipment are visible, creating a deep background. The lighting is bright and industrial, likely from overhead fluorescent lights, casting soft shadows. The man is speaking directly to the camera, gesturing with his hands. On-screen text 'Carpe's' appears mid-frame. At the top of the frame, a blue banner with American flags and eagles states '🦅 KEEP IT IN THE USA 🦅'. The overall color palette includes industrial greys and browns from the warehouse, the patriotic red, white, and blue of the flag, and the man's olive green shirt.
0:01animated map north carolina An animated geographical map of North America is displayed, primarily focusing on the United States. The state of North Carolina is highlighted in red, with a prominent red map pin icon indicating its location. The map shows various bodies of water in blue and landmasses in a topographical style with greens and browns. The top banner, '🦅 KEEP IT IN THE USA 🦅', remains visible. White text overlay 'right here in North Carolina' appears, reinforcing the location being discussed. The overall mood is informative and clear, utilizing a clean and distinct color palette for geographical representation.
0:03man holding deodorant warehouse The scene returns to the man in the warehouse, now holding a white deodorant stick in his gloved hands, positioned at chest level. He is looking down at the product, and then up towards the camera with a slight smile. The background remains the same, with the American flag and warehouse shelves filled with boxes. Industrial lighting illuminates the scene. White text overlay 'This underarm antiperspirant' appears. The '🦅 KEEP IT IN THE USA 🦅' banner is still at the top. The focus is on the product and the speaker's engagement with it.
0:04animated map georgia location The animated map of the United States reappears, similar to the previous map scene. This time, both North Carolina and Georgia are highlighted in red, with separate red map pin icons indicating their respective locations. The map maintains its clear geographical rendering with blue water and green/brown land. The text overlay 'right here was filled just south of us in Georgia' provides specific information about product origin. The '🦅 KEEP IT IN THE USA 🦅' banner continues to be at the top of the screen.
0:06man holding face primer warehouse The man is back in the warehouse setting, now holding an orange tube of face primer in his gloved hands. He is looking at the product and then engages with the camera. The background is consistent with the warehouse environment, including the American flag and stacks of boxes under industrial lighting. The white text overlay 'This sweat absorbent mattifying face primer' is displayed. The '🦅 KEEP IT IN THE USA 🦅' banner is fixed at the top of the frame. The focus is again on a specific product and the presenter.
0:08animated map minnesota location The animated map of the United States is shown again. This time, North Carolina, Georgia, and Minnesota are highlighted in red, each with a distinct red map pin. The map maintains its consistent visual style with blue oceans and topographical land features. The white text overlay 'in Minnesota' appears on screen, adding another layer of location-specific information. The '🦅 KEEP IT IN THE USA 🦅' banner continues to be prominently displayed at the top, linking all locations to the brand's 'made in USA' messaging.
0:09man gesturing warehouse The man stands in the warehouse, facing the camera and actively gesturing with both hands. He is explaining the company's process. The American flag is visible in the background, along with shelving and cardboard boxes, lit by bright industrial lights. White text overlay 'Our formulas are mixed' is displayed in the center, and a new purple and pink banner at the bottom introduces a promotional offer: 'Free Shipping! Up to 56% Off'. The '🦅 KEEP IT IN THE USA 🦅' banner is still at the top. The scene combines direct address with informational text and a clear promotional call-out.
0:10man holding deodorant explaining The man in the warehouse holds a white Carpe deodorant stick directly towards the camera, presenting it clearly. He maintains eye contact with the camera, continuing his explanation. The background remains the same warehouse environment with the American flag and stacked boxes under industrial lighting. The text 'our products are filled' is overlaid in white. The promotional banner 'Free Shipping! Up to 56% Off' is at the bottom, and the '🦅 KEEP IT IN THE USA 🦅' banner is at the top. This shot emphasizes the product while the speaker provides context.
0:11man holding fanny pack explaining The man is now holding a bright orange fanny pack or small bag, presenting it to the camera. His focus is on the item he's holding. The warehouse background, American flag, and industrial lighting are consistent. White text overlay 'and our orders are shipped from right here in the USA' clarifies the logistical aspect of the business. The 'Free Shipping! Up to 56% Off' banner is still at the bottom, and the '🦅 KEEP IT IN THE USA 🦅' banner is at the top. This scene visually supports the claim of US-based operations.
0:12man packing fanny pack The scene shifts slightly to an over-the-shoulder view of the man. He is standing at a wooden packing table, carefully placing the orange fanny pack into a brown cardboard shipping box. The background shows more of the warehouse, with shelves and equipment, and other workers in orange vests can be seen in the distance, indicating a bustling operation. The 'Other companies are raising prices because of these tariffs' text is overlaid in white. The 'Free Shipping! Up to 56% Off' banner and the '🦅 KEEP IT IN THE USA 🦅' banner are maintained. The focus is on the manual packaging process, reinforcing the hands-on, local production message.
0:14man explaining pricing strategy The man is back in a medium shot, facing the camera in the warehouse. He holds a white deodorant stick in his left gloved hand and gestures with his right. He appears to be speaking passionately, with a confident and slightly defiant expression as he discusses pricing. The familiar warehouse background with the American flag and boxes provides context. White text overlay 'but we're actually lowering them' directly addresses the pricing strategy. The 'Free Shipping! Up to 56% Off' and '🦅 KEEP IT IN THE USA 🦅' banners remain on screen. This scene emphasizes the brand's commitment to affordability.
0:16overhead packing process An overhead shot shows gloved hands, presumably the speaker's, meticulously placing multiple Carpe products into a cardboard shipping box on a wooden workbench. First, several white deodorant sticks are arranged, then an orange tube of face primer, followed by an orange fanny pack. A 'METTLER TOLEDO' scale is visible in the background, suggesting precision in packaging. The hands carefully close the box, sealing it. White text overlays include 'We want you to say goodbye to those multinational deodorant megacorps that don't care about local roots.' The 'Free Shipping! Up to 56% Off' and '🦅 KEEP IT IN THE USA 🦅' banners are still present. The scene offers a detailed look at the product fulfillment process.
0:21man in warehouse with packages The man is shown standing in a wider shot within the warehouse, positioned between two large cardboard bins overflowing with orange-packaged products, likely ready for shipping. He faces the camera, gesturing with his hands as he speaks. The American flag and extensive shelving are visible in the background. White text overlay 'We want you to try something that was born and bred right here in North Carolina' emphasizes the local origin of the products. The 'Free Shipping! Up to 56% Off' and '🦅 KEEP IT IN THE USA 🦅' banners are consistently displayed. The scene highlights the scale of the operation and the commitment to US-based production.
0:25close up deodorant demonstration A tight close-up shot focuses on the man's gloved hands holding a white Carpe deodorant stick. His index finger and thumb gently demonstrate how to open and interact with the product's cap. The man's face, partially visible and blurred in the background, suggests he's still addressing the camera. The white text overlay 'and designed to be the best deodorant you've ever used.' appears prominently. The 'Free Shipping! Up to 56% Off' and '🦅 KEEP IT IN THE USA 🦅' banners are still displayed. The focus here is on the product's design and user experience, with a clear claim of superiority.
0:27man presenting deodorant offer The man stands centered in the warehouse, facing the camera and holding four white Carpe deodorant sticks fanned out in his gloved hands. He is speaking directly to the audience, presenting a special offer. The background remains the familiar warehouse with the American flag and boxes. White text overlay 'Right now I want to give you Carpe for up to 56% Off.' appears, clearly communicating the deal. The 'Free Shipping! Up to 56% Off' and '🦅 KEEP IT IN THE USA 🦅' banners are present. The scene is a direct sales pitch, highlighting the discount and products.
0:31man detailing scent offer The man in the warehouse holds four white Carpe deodorant sticks in his gloved hands, fanned out, as he continues to speak directly to the camera. His gestures are active, emphasizing the details of the offer. The warehouse background with the American flag and shelves is visible. The 'Free Shipping! Up to 56% Off' banner is at the bottom, and new text '- Choose 4 scents' is added to the promotional details. The '🦅 KEEP IT IN THE USA 🦅' banner is at the top. This scene further elaborates on the customization aspect of the offer, encouraging choice.
0:33man detailing wipes offer The man is still in the warehouse, now holding two small, white and orange packets, likely underarm wipes, in his gloved hands. He presents them to the camera while speaking. The background elements of the warehouse, American flag, and shelves are consistent. The 'Free Shipping! Up to 56% Off' banner at the bottom is updated with '- FREE Underarm wipes', adding another item to the promotional bundle. The '🦅 KEEP IT IN THE USA 🦅' banner remains at the top. This scene continues to build out the value of the promotional package.
0:34man detailing face lotion offer The man in the warehouse holds an orange tube of face lotion in his gloved hands, presenting it to the camera while speaking. The warehouse background, American flag, and shelving are consistent. The 'Free Shipping! Up to 56% Off' banner at the bottom is updated with '- FREE Face lotion', expanding the promotional items. The '🦅 KEEP IT IN THE USA 🦅' banner remains at the top. This scene continues to illustrate the comprehensive nature of the offer, showcasing more products included in the deal.
0:36man detailing mystery gift offer The man in the warehouse holds a blurred, indistinct object in his gloved hands, representing a 'mystery gift'. He gestures towards it while speaking to the camera. The warehouse background, American flag, and shelving are consistent. The 'Free Shipping! Up to 56% Off' banner at the bottom is updated with '- FREE Mystery gift', completing the list of bonus items. The '🦅 KEEP IT IN THE USA 🦅' banner remains at the top. This scene adds an element of surprise and further incentive to the promotional bundle.
0:37man summarizing offer warehouse The man is in a wider shot within the warehouse, standing between the two large cardboard bins filled with orange-packaged products. He faces the camera, gesturing with his hands as he summarizes the offer. The American flag and extensive shelving are visible in the background under industrial lighting. White text overlay 'All that with FREE Shipping straight from this warehouse and a 100% money back guarantee.' appears, reinforcing the value and risk-free nature of the purchase. The 'Free Shipping! Up to 56% Off' banner and the '🦅 KEEP IT IN THE USA 🦅' banner are consistently displayed. This scene serves as a strong call to action, emphasizing all the benefits.
0:41man addressing problem solution The man is in a medium shot in the warehouse, holding a white Carpe deodorant stick in his left gloved hand and gesturing with his right. He addresses a common problem, setting up the product as a solution. The American flag and warehouse shelves are in the background. White text overlay 'If you're struggling with sweat and you just can't find something that works.' highlights the pain point. The 'Free Shipping! Up to 56% Off' banner and the '🦅 KEEP IT IN THE USA 🦅' banner are present. This scene focuses on the problem-solution framework, building empathy with the potential customer.
0:45man final call to action The man in the warehouse, in a medium shot, gestures enthusiastically with both hands towards the camera, delivering a final persuasive message. He appears confident and reassuring. The warehouse background with the American flag is present. White text overlay 'Give Carpe a try today. I think it's going to work for you.' is displayed, functioning as a direct call to action. The 'Free Shipping! Up to 56% Off' banner and the '🦅 KEEP IT IN THE USA 🦅' banner remain on screen. This scene encourages immediate action with a promise of effectiveness.
0:47man thanking audience In the final scene, the man stands in a medium shot in the warehouse, holding a white Carpe deodorant stick in his left gloved hand and making a final gesture with his right, expressing gratitude. The American flag and warehouse backdrop are unchanged. White text overlay 'Thank you so much for your support, we could not do this without you.' is displayed, conveying appreciation. The 'Free Shipping! Up to 56% Off' banner and the '🦅 KEEP IT IN THE USA 🦅' banner are still on screen. This scene offers a personal touch and reinforces community support.
