0:00spontaneous product encounter A medium shot captures a young woman with long dark hair and glasses, wearing a bright pink plunging neckline dress. She is smiling enthusiastically, looking slightly off-camera to her left, addressing an unseen interviewer. She holds a white Carpe deodorant stick with a green label in her right hand, showcasing it to the camera. Her left hand is gestured upwards as she speaks. Partially visible are the hands and forearms of two individuals: one holding a black microphone towards her, and another (tattooed) gesturing. The background is dark and blurry, indicating a crowded outdoor night event with distant, indistinct lights and people. Text overlays read "She spotted us in public 👀👀" at the top, "She literally has" at mid-frame, and "I bring it with me everywhere" near the bottom. The overall mood is excited and lively, suggesting a spontaneous and positive interaction.
0:02armpit sniff reaction The scene maintains a medium shot of the young woman in the pink dress. She is actively lifting her right arm high above her head, exposing her armpit with a wide, confident, and amused smile. Her body is slightly rotated to her left. To her immediate right, a male interviewer, wearing glasses and a maroon t-shirt, leans in closely, his nose near her armpit, taking a sniff. His expression dramatically transitions from focused curiosity to a comical, wide-eyed surprise and slight disgust, indicating a strong reaction to the scent. A black microphone is held between them, just below the woman's raised arm. An orange Carpe deodorant stick, with "NEW LOOK, SAME GRIP" and "BIRCHWOOD & LAVENDER" printed on it, is overlaid onto the lower right portion of the screen, largely obscuring the woman's torso. Text overlays include "Can I smell?" followed by "*sniffs* What the f***?" and below that, "Birchwood and Lavender". The background remains the blurry, dark, crowded outdoor night event.
0:05product benefit demonstration and offer A medium shot shows both the male interviewer (left) and the female interviewee (right), engaged in a dynamic conversation at a lively outdoor night event. The interviewer, in a maroon shirt and glasses, holds an orange Carpe deodorant stick and gestures with it to emphasize his points. The interviewee, in the pink dress, maintains her enthusiastic demeanor, smiling, talking, and gesticulating animatedly as she expresses her strong satisfaction with the product's performance. The background remains a blurry, dark crowd with scattered, indistinct lights. Multiple text overlays appear sequentially, highlighting product attributes and benefits: "That's amazing!", "It's so good", "You don't sweat at all", "So it literally lasts 100 hours, yeah", "A hundred hours?", "It lasts a lot...", "Hot yoga, nothing. You don't smell anything." and finally, "I'm going to give you a hundred dollars for wearing Carpe tonight. Thank you!". Two significant graphic overlays are present throughout much of this scene: an "Up to 56% OFF free shipping" banner at the top of the screen showing several orange Carpe deodorants, a gift box, and a delivery truck icon, and a large blue shield icon in the mid-left area displaying "100Hr CLINICALLY TESTED SWEAT & ODOR CONTROL†". Towards the very end of the scene, a glowing green rectangular graphic, digitally animated to represent money, is placed into the woman's hand by the interviewer. The overall atmosphere is highly positive, engaging, and directly promotes the product's benefits and a purchasing offer.
