0:00intro problem statement The scene opens with a young male influencer, framed from the chest up, actively making the 'L' sign on his forehead with his right hand, indicating 'loser'. He is looking directly at the camera with an expressive, slightly scolding facial expression, mouth open as if speaking emphatically. Below him, on a light-colored countertop, two identical orange deodorant sticks with the brand name 'carpe' are prominently displayed. Between the deodorants, there are discarded banana peels, suggesting a casual, slightly messy environment. The background reveals a warmly lit interior with a yellow wooden slatted ceiling, industrial-style exposed ducting, and glimpses of chairs and tables, implying a cafe or casual restaurant setting. Overhead, a ceiling fan is visible. The lighting is bright and even, highlighting the subject and products. Large white text overlays read 'YOU'RE A LOSER' and 'IF YOU DON'T USE THIS'. The overall color palette is warm, dominated by the orange of the products, the yellow ceiling, and the man's olive green shirt. The camera is static.
0:01problem statement continuation The scene is a slight continuation from the previous, featuring the same young male influencer. He is still framed from the chest up, but has lowered his right hand from his forehead, now holding it casually in front of him. His facial expression has softened slightly but remains engaged as he speaks. The two orange 'carpe' deodorant sticks and banana peels are still visible on the countertop below him. The background with the yellow wooden slatted ceiling and industrial ducting remains consistent. Bright, even lighting illuminates the scene. The white text overlay 'YOU'RE A LOSER IF YOU DON'T USE THIS' is still present, emphasizing the strong opening statement. The camera has a very subtle, almost imperceptible shake or shift, but largely maintains a static position.
0:02problem agitation banana peel The male influencer is now framed in a medium shot, looking directly at the camera and speaking. He is actively engaged in cutting a ripe yellow banana into small pieces on a white cutting board using a small knife, with discarded banana peels scattered around. This action serves as a visual metaphor for the 'crap' he refers to in his speech. A TikTok comment bubble, partially obscured, appears in the top left corner, adding a social media context. White text overlays sequentially highlight different issues: 'IF YOU STILL', 'CRAP EVEN', 'A SHOWER', 'HAVE RASHES', 'STAINS', 'STICKY', 'AND YOU HAVE ZERO', 'SELF-CONFIDENCE', 'I used to struggle with ALL of these', 'BECAUSE I', and 'SINGLE ONE OF THESE', 'THAT IS'. The background remains the same warm, indoor setting with a wooden slatted ceiling and industrial elements. The lighting is consistent and bright. The color palette features the yellow of the banana, the orange of the brand's aesthetic (implied), and the man's green shirt. The camera remains static throughout this segment.
0:19product reveal close up The camera shifts to an extreme close-up of a single orange 'carpe' deodorant stick, held by the male influencer. The top of the deodorant stick, with its white, spiky applicator, is clearly visible and in focus. The influencer's hand slightly obscures the brand name, but the bright orange color and design are unmistakable. The background is a blurred continuation of the indoor setting, with hints of the yellow wooden ceiling. The lighting is direct, highlighting the product's texture and detail. White text overlays 'ALL I DO' and 'NOW IS' and 'USE THIS.' are present, emphasizing the product as the solution. The camera slowly pushes in towards the product, creating a sense of reveal and importance.
0:20product feature explanation single The male influencer is back in a medium shot, facing the camera directly. He holds one orange 'carpe' deodorant stick prominently in his left hand, presenting it to the viewer. With his right hand, he makes a small, precise 'pinch' gesture with his thumb and forefinger, suggesting a detailed or intricate feature. He maintains eye contact and speaks with an enthusiastic expression. The discarded banana peels are still visible on the countertop below the product, grounding the scene in the casual setting. The background continues to show the warm indoor environment with the distinct yellow wooden ceiling. Bright, even lighting is maintained. White text overlays read 'THIS UNDERARM' and 'IS SERIOUSLY'. The camera is static.
0:23product feature explanation multiple The male influencer is framed in a medium shot, looking at the camera and speaking. He now holds two orange 'carpe' deodorant sticks, one in each hand, showcasing them to the viewer. He gestures with his hands as he speaks, conveying variety. The discarded banana peels are still on the white countertop in front of him. The familiar warm indoor background with the yellow wooden slatted ceiling and industrial ducting is visible. The lighting remains bright and even. White text overlays appear: 'SOMEWHERE' and 'LIKE 9 SCENTS'. The camera remains static.
0:25product demonstration armpit In a medium shot, the male influencer demonstrates the product's use. He raises his right arm to expose his armpit, simulating applying the orange 'carpe' deodorant stick he holds in his hand. His left hand is also holding another deodorant stick, acting as a prop. He looks at the camera with a confident, slightly smiling expression. The discarded banana peels are visible on the white countertop below. The background is consistent with the warm indoor setting, featuring the yellow wooden ceiling. The lighting is bright and direct. White text overlays appear: 'FROM AND IT' and 'MY SWEAT'. The camera is static.
0:27product feature explanation ingredients The male influencer is in a medium shot, holding one orange 'carpe' deodorant stick in his left hand. With his right hand, he makes a small, precise 'pinch' gesture with his thumb and forefinger, similar to an earlier scene, emphasizing the fine quality of the product's ingredients. He speaks directly to the camera with a serious but informative expression. The discarded banana peels are still visible on the white countertop. The background remains the warm indoor setting with the yellow wooden ceiling. The lighting is bright and consistent. White text overlays appear: 'SUPER', 'AND SMOOTH', 'INGREDIENTS', 'IT ALSO', and 'LOOK AT THAT.' The camera is static.
0:32price comparison amazon The male influencer is in a medium shot, looking at the camera. He holds two orange 'carpe' deodorant sticks in his hands. An Amazon product listing overlay appears on the upper right side of the screen, showing the Carpe deodorant with a price of '$19.95' for a single item, serving as a visual price anchor for comparison. He speaks directly to the viewer, likely commenting on the pricing. The discarded banana peels are still on the white countertop. The background is consistent with the warm indoor setting and yellow wooden ceiling. The lighting is bright and even. White text overlays appear: 'LIKE I WAS' and 'FOR ONE'. The camera is static.
0:35offer highlight discount The male influencer is in a medium shot, looking at the camera and speaking with enthusiasm. He holds two orange 'carpe' deodorant sticks, one in each hand. The Amazon product listing overlay has been replaced by a bold white text overlay at the top, stating '56% off w/ gifts on site'. Additional white text overlays appear sequentially: 'FOUR OF THEM', 'PLUS GIFTS', 'SHIPPING', 'EXCLUSIVE', and 'FOR 56% OFF', and 'GOOD DEAL'. He uses hand gestures to emphasize the value of the deal. The discarded banana peels remain on the white countertop. The background is the familiar warm indoor setting. The lighting is bright and consistent.
The male influencer is in a medium shot, concluding his pitch. He holds two orange 'carpe' deodorant sticks, one in each hand. He gestures with his right hand, pointing down, indicating where to find a link, and then makes a motion as if discarding something. White text overlays continue to appear: 'THOSE ISSUES', 'LEAVE A LINK', and 'CHECK IN STOCK'. The '56% off w/ gifts on site' overlay remains at the top. He maintains direct eye contact with the camera, offering a final recommendation. The discarded banana peels are still on the white countertop. The background is the familiar warm indoor setting. The lighting is bright and consistent. The camera is static.
