0:00phone delivery notification A close-up shot focuses on a smartphone screen held by two male hands against a blurred green grass background. The phone displays a delivery notification from 'carpe' with a bright red banner stating 'GOOD TO SEE YOU AGAIN!' and 'Your order has been delivered'. Below this, there's a prompt asking 'What did he get?' followed by interactive elements like 'Track your order' and 'Visit our store'. A male finger is actively pointing at the text 'Your order has been delivered' on the screen. The lighting is bright and natural, indicating an outdoor setting, with soft shadows. The overall color palette is dominated by the green of the grass and the white, red, and black text of the phone interface.
0:01product reveal on phone This scene is a quick transition, starting with the smartphone screen still held by male hands. The delivery notification swiftly transitions into a clear, digital rendering of an orange Carpe Coconut Vanilla antiperspirant deodorant stick, which now dominates the lower half of the phone's display. The background remains a blurry, out-of-focus shot of a person's upper torso, wearing an orange long-sleeve shirt and a white race bib, standing on green grass. The lighting is bright and sunny. An overlay of black text on a yellow background appears, stating 'Coconut Vanilla! Coconut Vanilla!', reinforcing the product's flavor profile. This segment functions as a dynamic product reveal.
0:01interviewer customer interaction A medium shot captures two men engaged in conversation outdoors on a sunny day. On the left, a customer in an orange long-sleeved running shirt with a race bib (number 3006) stands smiling, facing the interviewer. On the right, the interviewer, wearing a dark red t-shirt and glasses, holds a microphone towards the customer and also holds a small orange Carpe deodorant stick. A large digital overlay of the Carpe Coconut Vanilla deodorant stick is placed prominently at the bottom center of the frame, with a speech bubble text 'Coconut Vanilla! Coconut Vanilla!' above it. The background features a large, active outdoor event with many people, green grass, lush trees, and a distinctive white arched architectural structure in the mid-ground, with tall city buildings visible in the far distance under a bright blue sky. The atmosphere is lively and positive.
0:03customer discovery walk away A wide shot from a slightly elevated angle shows a vibrant outdoor scene on a bright, sunny day. The camera tracks a male 'Carpe Customer' (from previous scenes) walking casually through a large grassy field crowded with numerous people, presumably participants of a running event. He is wearing an orange long-sleeved shirt and dark shorts. An interviewer, wearing a dark red t-shirt, approaches him from behind, seemingly surprising him. A yellow arrow graphic points to the customer with the text '(Carpe Customer)'. An additional text overlay reads 'Bro didn't see it coming'. In the background, a large white arched structure and modern high-rise buildings are visible under a clear blue sky. The general atmosphere is busy and energetic.
0:06interviewer asks crowd The wide shot continues in the grassy outdoor event. The interviewer, having caught up to the customer, turns towards the camera and the surrounding crowd, holding a microphone. He extends his arm and asks, 'Anybody wearing Carpe?'. The customer stands nearby, looking towards the interviewer. The background remains consistent, featuring the white arched structure, distant high-rise buildings, and many people milling about under a bright blue sky. The scene is well-lit with natural sunlight.
0:07interviewer questions customer A medium shot frames the interviewer and customer standing on a grassy field, engaging in a dialogue. The interviewer, on the right, holds a black microphone towards the customer and also presents a small orange Carpe deodorant stick. The customer, on the left, wears an orange running shirt with a race bib and carries a red and white bag, responding to questions with a smile. Multiple text overlays appear throughout the conversation: 'Wait, you wear it?', 'I wear it everyday', 'Are you wearing it right now?', 'Yes', 'Which fragrance?', 'Coconut'. A persistent promotional overlay in the top right corner displays 'Up to 56% OFF w/ free shipping' accompanied by graphics of Carpe products, gift boxes, and a delivery truck. The background is a bustling outdoor event with green grass, trees, and distant high-rise city buildings under a bright blue sky. The lighting is natural and clear.
0:10interviewer reaction smell test A medium shot continues to show the interviewer and customer on the grassy field. The interviewer leans in dramatically towards the customer's armpit area, as if to smell for the deodorant, then quickly pulls back, laughing and looking surprised. The customer also smiles and laughs. A text overlay shows '[lol]', capturing the humorous moment. The promotional product overlay remains in the top right corner of the screen, featuring Carpe products and an offer. The background is an outdoor event with green trees, distant high-rise buildings, and other people. The sunlight is bright, casting clear shadows.
0:12coconut vanilla reveal The scene intensifies as the customer in the orange shirt playfully lifts his shirt to reveal his armpit area for the interviewer, who is still holding the microphone. The interviewer reacts with exaggerated surprise and excitement, pulling back and exclaiming. A large, digital overlay of the orange Carpe Coconut Vanilla deodorant stick appears prominently in the foreground before smoothly moving out of frame. Text overlays convey the dialogue: 'I doubt it's gonna smell like that', 'No, that's Coconut Vanilla!', and 'Holy sh**!'. The consistent promotional overlay 'Up to 56% OFF w/ free shipping' remains visible in the top right. The background is a sunlit outdoor event with green grass, trees, and distant city high-rises. The mood is one of playful disbelief and sudden realization.
0:17customer testimonial A close-up to medium shot of the customer speaking directly to the interviewer, delivering a compelling testimonial about Carpe deodorant. The customer, wearing an orange long-sleeved running shirt with a race bib, animatedly explains his past struggles with other products and how Carpe has provided the perfect solution. The interviewer holds the microphone close, listening intently, and also holds a small orange Carpe deodorant stick. Text overlays punctuate his statements: 'I tried different stuff', 'like the sports stuff', 'I would still get the stains', 'on the shirt', 'This is, like, perfect', 'No stains, no pits', 'Clean. Dry.'. The promotional product overlay with the 'Up to 56% OFF w/ free shipping' offer is consistently displayed in the top right corner. The background is softly blurred, showing green trees and distant tall city buildings, maintaining the outdoor event setting. The customer's expression is confident and satisfied.
