0:00initial product testimonial A medium shot captures a young man standing outdoors at night, surrounded by a blurred crowd. He's talking animatedly to an off-screen interviewer, gesturing with his hands. The background is dark with distant blurred lights suggesting an urban night setting or festival. Overhead, a text overlay reads "Your deodorant might be why you stink." As he speaks, additional yellow text overlays appear: "It doesn't stain", "It's just great", "That's why I will", "other deodorant", "I was sweating so much", "me so much", "Really?", "I don't stink", "I smell good", "on my armpits", and finally "I love it!". The interviewer's microphone, a black foam-covered device, is visible in the lower right, pointed towards the man. The orange Carpe deodorant stick is visible in the interviewer's hand. The man enthusiastically raises his right arm to indicate his armpit area, showing confidence in the product. The overall lighting is dim, with streetlights providing the main illumination, creating a lively yet informal atmosphere.
0:10interviewer smells armpit A medium shot shows the male interviewee on the left, with the interviewer now more fully visible on the right, leaning in to smell the interviewee's raised armpit. The background remains a blurred, dark night scene with distant lights and the indistinct shapes of a crowd. Yellow text overlays appear on the screen: "Go ahead", "Dude, that smells", and "That's what I'm". The interviewer expresses surprise and delight through his facial expression and body language, recoiling slightly with an impressed look. The orange Carpe deodorant stick is still visible in the interviewer's hand, close to the microphone. The lighting is dim but adequate to clearly show the subjects' faces and reactions, maintaining a lively outdoor night atmosphere.
0:13product benefits and offer This medium shot returns to focus primarily on the product user, with the interviewer's arm and microphone re-entering the frame from the right. A prominent promotional graphic is overlaid at the top of the screen: "Up to 56% OFF", an icon of three orange Carpe deodorant sticks, a gift box icon, "free shipping", a delivery truck icon, and "FREE". The background remains a dark, blurry night scene with a crowd moving in and out of focus. The product user continues to speak, gesturing with his hands, sharing his positive experience with the deodorant, highlighting its non-staining properties and effectiveness. Yellow text overlays appear below him: "you smell good!", "I was wearing", "staining everything", "then I saw", "and Instagram I was", "I gotta try it", "It doesn't stain", "It's just great", "That's why I will", "other deodorant", "I'm so happy to hear that!", "I work at a dealership", "I deal with customers", "I have to be", "I don't want armpit", "stains or smell bad", "customers, so", and "100%". The lighting is consistent with a night outdoor setting, providing clear illumination for the subjects' faces and ensuring the promotional overlay is highly visible.
0:29interviewer asks about carpe A medium shot featuring both the interviewer and the product user. The interviewer, now more fully visible, directs a question to the product user, holding the microphone towards him. The promotional graphic remains static at the top of the screen. The background is a blurred night crowd, suggesting a public, lively environment. A yellow text overlay at the bottom reads: "What's Carpe?". The lighting is dim but sufficient to clearly define both individuals. The scene captures a brief, direct interaction as the interviewer seeks clarification or further information about the product.
0:31subject introduces carpe to friend A medium shot captures the original product user, the interviewer, and a new male character who has just approached from the left. The product user enthusiastically introduces the Carpe deodorant to the newcomer, gesturing towards the interviewer and the product held in his hand. The promotional graphic continues to be displayed at the top of the screen. The background is a blurred, dark night scene with other people walking past, adding to the dynamic street atmosphere. Yellow text overlays appear, stating: "Carpe", "deodorant I use", "like, hey, dude,", "use this****", "And this is the Carpe guy?", and "I'm giving you a". The lighting highlights the central figures amidst the dim surroundings, creating a clear focal point for their interaction.
0:36gifting product and money A medium shot showing the interviewer handing a free Carpe deodorant stick to the new potential customer on the left, and then surprisingly giving money to the original product user in the center. The promotional graphic remains prominently displayed at the top of the screen. The background is a blurred night crowd. A glowing green effect emanates from a green glow stick held by the original product user as he receives the money, adding a celebratory visual element. Yellow text overlays appear: "free one", "and I'm giving you", "$100", and "for wearing Carpe tonight". The scene demonstrates a direct reward for product loyalty, creating a moment of surprise and delight. The overall lighting is dim, emphasizing the subjects and the glowing effect.
0:40enthusiastic product endorsement A medium shot focused on the original product user, who is visibly thrilled after receiving money. He gestures emphatically with both hands, expressing a strong, unequivocal endorsement for the Carpe product. The interviewer is partially visible on the right, holding the microphone and observing the product user's reaction. The promotional graphic, detailing the discount and free shipping, is still prominently displayed at the top of the screen. The background is a blurred night crowd, maintaining the energetic outdoor setting. Yellow text overlays appear on the screen, reflecting his exclamations: "Holy shit!", "Dude, I love it", "I would not", and "any other brand". His entire body language conveys extreme satisfaction, excitement, and unwavering brand loyalty, making a powerful testimonial.
0:43hug of appreciation A medium shot showing the interviewer and the original product user embracing in a warm, friendly hug. The product user still clutches the money he received earlier in his left hand, highlighting the impact of the gift. The promotional graphic, with its offer details, remains visible at the top of the screen. The background is a blurred night crowd, continuing the vibrant street scene. Yellow text overlays appear: "Can I give you a hug?", "Hey, brother", "Oh my god!", and "Thank you so much". The interaction is visibly warm and friendly, signifying mutual appreciation and a successful, positive encounter. The lighting remains consistent with the outdoor night setting.
0:45birthday revelation and farewell A medium shot featuring the original product user and the interviewer after their hug. The product user is beaming, expressing extreme joy, and excitedly reveals that it's his birthday, prompting a surprised and celebratory response from the interviewer. The promotional graphic, offering discounts and free shipping, is still present at the top of the screen. The background remains a blurred night crowd. Yellow text overlays appear on the screen: "for saying hello", "It's my birthday!", and "Happy birthday!". The scene ends with a final cheerful interaction, leaving a positive and memorable impression. The night lighting softly illuminates their happy faces, enhancing the celebratory mood.
