0:00intro product talk A medium shot of a young adult Caucasian woman with long, dark brown hair, parted in the middle and falling over her shoulders. She wears a cream-colored, high-neck sweater with a gold zipper detail. She stands centered against a plain light gray wall, likely in a bathroom, with a white textured towel hanging on a hook to her left. Her facial expression is friendly and engaging, looking directly at the camera. She holds a white bottle labeled "OLAPLEX No 6" in her left hand and a small clear bottle with yellow liquid (Olaplex No. 7) in her right hand, both positioned near her chest. The lighting is bright and even, casting minimal shadows. Text overlays appear: "waiting" from 0:00 to 0:00.6, and "Olaplex," from 0:00.9 to 0:01.8.
0:02screen recording with talking head The scene transitions to a split screen with a large screen recording of the Olaplex website as the main background. The website features a clean, white background with bold black text reading "Fight Winter Hair" and a sub-headline "Lock in Strength & Hydration Up to 5 Washes." A "SHOP NOW" button is visible. The Olaplex logo is prominently displayed at the top left. On the bottom right of the screen, a circular inset shows the woman from the previous scene as a talking head, continuing her narration. She is still wearing the cream sweater and holding the two Olaplex products, gesturing with her hands. Below the website text, "Shop Winter Hair" with a 'Bestseller' badge and images of Olaplex products can be seen. The overall aesthetic is bright and clean. Text overlays appear: "time" (0:03.2-0:03.8), "Olaplex" (0:04.3-0:05), "a site-wide" (0:05.3-0:05.9), "promotion." (0:06.1-0:06.9).
0:06sales offer details A medium shot of the same young adult Caucasian woman, centered against the plain light gray wall, with the white towel on the left. She looks directly at the camera with an engaging, friendly expression. She continues to hold the white Olaplex No. 6 bottle in her left hand and the small clear yellow Olaplex No. 7 bottle in her right, gesturing to emphasize her points. Her long, dark brown hair is styled down. The lighting remains bright and even. Text overlays appear: "$75," (0:07.4-0:07.9), "20%" (0:08.3-0:08.7), "and" (0:09.6-0:09.9), "$100." (0:10.9-0:11.7).
0:11before after hair comparison A split-screen comparison focusing on hair. The top frame shows a close-up of dark brown hair, appearing somewhat dull and frizzy at the roots, with fingers lightly touching it, labeled "before". The bottom frame shows a medium shot of a different young adult Caucasian woman, also with dark brown hair, but appearing smoother and shinier, styled with soft waves. She is wearing a white sweatshirt and gently runs her hand through her hair, looking slightly to the side with a content expression. This bottom frame is labeled "after", with an additional "before" text overlay (0:13.2-0:13.7) covering part of the image, possibly implying the 'before' state for this specific person, but visually it's the 'after' result. Below the woman in the bottom frame, the text "Olaplex No. 6," appears (0:14.2-0:14.9). The background in the bottom frame is a light bathroom wall with a wooden towel hook. The lighting is soft and natural.
0:14product application cream A composite shot with the main frame showing a medium close-up of the young adult Caucasian woman from the introduction, now with noticeably wet, dark brown hair, wearing the same cream-colored sweater. She holds the white Olaplex No. 6 bottle to her chest. She then pumps the white cream into her left hand, displaying the texture, and proceeds to gently work the product through her wet hair with both hands. Her facial expression is focused. In the bottom left corner, a smaller oval-shaped inset shows the same woman as a talking head, wearing the cream sweater and speaking, consistent with earlier scenes. The background is the same plain light gray wall with a white towel. The lighting is bright and even. Text overlays appear: "styling" (0:15.3-0:15.8), "hair" (0:16.8-0:17.1), "and" (0:17.6-0:17.9), "resistance," (0:18.2-0:18.7).
0:18product application oil A composite shot. The main frame transitions to a close-up of the woman's hands, holding the small clear bottle of yellow liquid (Olaplex No. 7). She carefully pours a few drops of the oil into her palm. Then, the shot cuts back to a medium close-up of the woman, now with her hair appearing dry, styled, and shiny, as she gently runs her hands through it. She wears the same cream sweater. Her expression is serene and satisfied. The background is the same plain light gray wall with a white towel. In the bottom left, the small oval-shaped inset of the talking head from previous scenes is still present. The lighting is bright and even. Text overlays appear: "No. 7" (0:19.3-0:19.7), "dose" (0:20.6-0:20.9), "sharpness" (0:21.3-0:21.8), "strength." (0:22.1-0:22.9).
0:22call to action recap A medium shot of the young adult Caucasian woman, centered against the plain light gray wall with the white towel on the left. She looks directly at the camera with an engaging, friendly expression. She continues to hold the white Olaplex No. 6 bottle in her left hand and the small clear yellow Olaplex No. 7 bottle in her right, making various expressive hand gestures to emphasize her final points. Her long, dark brown hair is styled down and looks smooth and shiny. The lighting is bright and even. Text overlays appear: "be" (0:23.3-0:23.5), "That is," (0:24.3-0:24.8), "at a" (0:25.4-0:25.6), "Olaplex" (0:26.5-0:27), "goes on" (0:27.5-0:27.9), "so now" (0:28.4-0:28.7), "advantage" (0:29.6-0:30.1), "transform" (0:30.8-0:31.3).
