Ad Copy
@ducati showcases the “Genius of the Renaissance” exclusive livery at the Italian Grand Prix.
The visual elements are inspired by contrasting works of Leonardo da Vinci’s ‘Ancient Captain’ and philosopher Niccolò Machiavelli’s ‘The Prince’ including a lion and fox on the fairings of the motorcycle.
Exploring the modern-day knight and their motorized steeds, the new project is fronted by riders Francesco Bagnaia and Marc Márquez who take to various landmarks in the historical city of Florence, Italy.
Swipe to check out the campaign visuals
