0:00problem demonstration A woman stands in a light grey bathroom, framed from the waist up, directly facing the camera. She has curly grey hair and wears a black long-sleeved shirt and dark blue jeans. She begins by raising her right arm, showing her armpit, then transitions to holding up a grey long-sleeved shirt with visible pit stains, pointing at them with her left hand. The background features a white toilet on the left and a window with white blinds. The lighting is artificial, coming from an overhead source, providing soft, even illumination. White text overlays on the screen list common issues: 'Signs your deodorant isn't enough', '- pit stains by 10am', '- reapplying deodorant constantly', '- ruined outfits', '- stress sweat = worse sweat', '- always feeling damp'. The overall mood conveys relatable frustration and a common daily struggle.
0:04solution intro gesture The same woman from the previous scene stands in the same bathroom setting, framed from the waist up. Her posture is more upright, and her expression is now determined and suggestive of a solution. She points her right index finger upwards and moves it horizontally across the frame as if signaling "try this." The bathroom environment, including the white toilet, the window with white blinds, and the light grey walls, remains consistent, providing a sterile yet familiar backdrop. The artificial overhead lighting continues to provide soft, even illumination. White text overlay appears prominently in the center of the screen, reading: "Try this". Her gaze is directed slightly off-camera, engaging the viewer directly with her implied advice. The atmosphere shifts from problem identification to offering a clear path forward.
0:05product close up single A tight close-up shot focuses on a single, vibrant orange Carpe brand antiperspirant stick standing upright on a beige bathroom counter. The counter has a smooth, light-colored surface with subtle specks. A shiny chrome sink faucet is visible, blurred in the background to the left. The product packaging is matte orange with white and blue branding, prominently displaying "NEW LOOK SAME GREAT FORMULA" and "carpe." The text indicates it's an 'antiperspirant' and specifies '1.7 oz (50 g)'. A female hand, entering from the left, points its index finger directly at the product. Bright, direct artificial lighting highlights the product's color and details, creating a clean and professional look. White text overlay at the bottom reads: "Apply once daily".
0:07product close up multiple This close-up shot features three vibrant orange Carpe brand antiperspirant sticks lined up neatly in a row on the same beige bathroom counter. Each stick shares the "NEW LOOK SAME GREAT FORMULA" and "carpe" branding, but distinct flavor labels are visible: "Coconut Cream", "Citrus Crush", and "Powder Fresh". The background remains a blurred bathroom vanity with a chrome faucet. A female hand, identical to the previous scene, points its index finger towards the group of products from the left side of the frame. The bright, direct artificial lighting consistently illuminates the products. White text overlay at the bottom announces: "Stock up & save", suggesting a promotional offer for purchasing multiple units. The focus is on product variety and value.
0:10product kit offer An overhead shot showcases a comprehensive display of Carpe brand products meticulously arranged on a clean, light-colored bathroom counter. In the center, a white rectangular box labeled "CLEAN TOWELS XL" is prominent. To its right, the three familiar orange Carpe antiperspirant sticks are visible, accompanied by a smaller orange squeeze tube labeled "carpe FACE" and a compact orange toiletry bag. Below the towels, a small, flat orange packet with "carpe" branding is positioned. A female hand enters the frame from the upper right, pointing at the collection, then deliberately taps the small orange packet, drawing attention to a specific item. The blurred background reflects a mirror above the counter, offering a glimpse of the room. The lighting is bright and even, highlighting all product details. Dynamic white text overlays appear: first, "Up to 56% Off with 4 FREE gifts", followed by "Get it while it's on sale", clearly communicating a promotional offer and urgency.
