0:00ordering at kiosk A young Black woman is standing in a brightly lit Bojangles restaurant, positioned slightly to the right side of the frame, facing and interacting with a self-order touchscreen kiosk. The kiosk, which is the main subject in the foreground, displays various Bojangles menu items including new chicken bowls. In the upper left background, a large digital menu board shows options like 'Chicken Supremes', 'Sandwiches', 'Salads', and 'Beverages' with images and prices. The restaurant interior features light-colored walls with a wood-like texture and bright overhead lighting. Natural light might be coming from unseen windows, giving a crisp look to the scene. Large red text overlays, 'COME WITH ME' and 'Bojangles LET'S TRY THEIR NEW BOWLS!', are prominent on the screen. The overall color palette is dominated by the warm tones of the restaurant's branding, with reds and yellows.
This is a close-up shot focusing on a hand interacting with the touchscreen of a Bojangles self-order kiosk. The screen displays a clear, detailed menu with various items, including 'CHICKEN RICE BOWL' at $7.49 and options for 'REGULAR COMBO' and 'BO SIZE COMBO'. A payment terminal with a card reader is visible to the right of the screen. The background is softly blurred, showing the general warm lighting and interior of the restaurant. The hand is actively tapping the screen, making a selection. The red text overlays, 'Bojangles LET'S TRY THEIR NEW BOWLS!', are still visible on the screen. The lighting is bright and even, highlighting the screen's interface.
A medium shot captures a hand holding up a Bojangles branded soda cup, presenting it directly towards the camera. The cup is white with a vibrant yellow label featuring the iconic red 'Bo' logo and a red star. A bright red straw extends from the cup. The background is blurred but shows the warm interior of a restaurant, with a large window in the upper left revealing outdoor trees and clear blue sky, suggesting a sunny day. The camera is positioned slightly low, looking up at the cup, making it appear prominent and inviting. The focus is sharp on the cup, highlighting its branding and visual appeal.
0:04drinking and smiling A medium close-up shows the young Black woman seated at a restaurant table, smiling contentedly and taking a sip from her Bojangles branded soda cup. Bright natural sunlight streams in from a large window directly behind her, creating a strong backlight that beautifully highlights her hair and outlines her silhouette. The background, including parts of the restaurant interior and blurred outdoor foliage, is softly diffused. She is wearing a light blue cardigan over a white and blue striped shirt, and her hair is pulled back with a light-colored headband. Her facial expression is one of pure happiness and satisfaction, eyes slightly closed as she drinks.
0:05eating chicken rice bowl first bite A medium close-up shot focuses on the young Black woman as she takes her first bite of the Bojangles chicken rice bowl. She is seated at a table, holding a black plastic bowl with her left hand and bringing a spoonful of food to her mouth with a black plastic fork in her right hand. The bowl contains a hearty mix of rice, beans, chicken tenders, and a rich, reddish-brown sauce. Strong natural light from a window behind her illuminates the scene, casting a warm glow and creating a pleasant atmosphere. Her expression is one of eager anticipation and then satisfied enjoyment. The background is the blurred restaurant interior.
0:07eating chicken rice bowl close up A slightly tighter medium close-up shot continues to feature the young Black woman eating the chicken rice bowl. In this segment, she uses her fingers to pick up a small, crispy piece of fried chicken from the bowl and brings it to her mouth, chewing with evident enjoyment. Her expression is brightly satisfied, with a wide smile and sparkling eyes. The same strong natural sunlight from the window continues to bathe the scene in a warm, inviting light. The background remains blurred, focusing all attention on her and the food. She glances between the food and the camera, engaging the viewer.
0:11adding sauce to bowl This medium close-up shot captures the young Black woman in the process of adding sauce to her chicken rice bowl. She holds the black plastic bowl in her left hand, and with her right hand, she squeezes a small, clear packet of 'Texas Pete' hot sauce onto the food. Her face is illuminated by bright natural sunlight from the window behind her, highlighting her wide, genuine smile as she looks down at the bowl. A yellow Bojangles branded takeout box, with 'It's Bo Time!' printed on it, is visible on the table in the lower left foreground. The background is blurred, maintaining focus on the action and the products. The scene conveys a sense of personal customization and enjoyment.
0:14breakfast bowl reveal A bright, medium close-up shot features the young Black woman holding up a black plastic bowl, showcasing a new Bojangles breakfast bowl. The bowl is filled with fluffy scrambled eggs, creamy white gravy, melted cheese, and two golden-brown hash browns. She looks directly at the camera with a wide, confident smile. The scene is brightly lit by natural sunlight streaming in from a window behind her, creating a luminous halo around her hair and a warm, inviting glow. The background is softly blurred, focusing entirely on her and the product. This shot serves as a clear product reveal, highlighting the breakfast item.
0:15eating breakfast bowl first bite This medium close-up shot shows the young Black woman taking a bite from the breakfast bowl. She uses a black plastic fork to scoop a spoonful of eggs, gravy, and cheese, bringing it to her mouth. Her expression is one of genuine delight and satisfaction as she chews, making an 'Mmm' sound, indicating enjoyment. The scene is bathed in the same bright, warm natural sunlight from the window, which enhances the inviting feel. The background is the softly blurred restaurant interior, ensuring the focus remains on her and the food. This sequence emphasizes the deliciousness and appeal of the breakfast item.
0:19breakfast bowl ingredient reveal A medium close-up shot presents the young Black woman with a broad, happy smile as she holds up a spoonful of a golden-brown hash brown (Bo-Round) from the breakfast bowl towards the camera. She looks directly at the viewer, her eyes sparkling with enthusiasm. The strong natural sunlight from the window behind her continues to provide beautiful backlighting, creating bright highlights on her hair and a radiant glow. The background is blurred, keeping the focus entirely on her and the appetizing piece of food she is showcasing. This moment emphasizes the quality and appeal of individual components of the breakfast bowl.
0:23drinking and smiling again A medium close-up shot captures the young Black woman taking another sip from her Bojangles branded soda cup. Her eyes are closed in an expression of deep contentment and satisfaction, and a soft, relaxed smile graces her lips. The bright natural light from the window illuminates her face, highlighting her peaceful demeanor. The background is softly blurred, showing the warm tones of the restaurant interior. This shot conveys a feeling of refreshment and overall enjoyment of the meal.
0:24fried chicken reveal A medium close-up shot shows the young Black woman holding up a piece of crispy, golden-brown fried chicken near her face, looking playfully at the camera with a bright smile. She holds the chicken between her fingers, showcasing its texture. On the table in front of her, a yellow Bojangles branded takeout box, with 'It's Bo Time!' printed on it, is clearly visible. The bright natural sunlight from the window continues to cast a warm, inviting glow over the scene. The background is the softly blurred restaurant interior. This shot emphasizes the classic Bojangles chicken offering.
0:26biscuit making flour A medium shot provides a behind-the-scenes look at a Bojangles kitchen, focusing on the biscuit preparation. A kitchen worker, presumably female, wearing a red uniform shirt, a white apron, and protective gloves, is sifting flour over a large mass of raw biscuit dough on a wooden workstation. A traditional metal sifter is being used. A wooden rolling pin rests in a metal holder in the foreground. The background reveals a clean, industrial kitchen environment with stainless steel surfaces and a black trash bin, with another worker partially visible in the distance. The lighting is bright and functional, typical of a professional kitchen.
0:28biscuit making cutting A medium close-up shot within the Bojangles kitchen highlights the precise action of cutting out biscuit shapes. The same kitchen worker, wearing a red shirt, white apron, and gloves, is using a circular biscuit cutter to stamp out perfect rounds from a flattened sheet of biscuit dough on a heavily floured wooden surface. Several cut-out biscuit dough rounds are already visible, neatly arranged. The worker's hands are the central focus, demonstrating skilled craftsmanship. The background is blurred, providing just enough context to show it's a kitchen environment. The lighting is bright and overhead, ensuring clarity of the process.
0:29kitchen view with sign A wide shot presents a view of the Bojangles kitchen through a large glass window. Prominently displayed on the window, in white vinyl lettering, is the text: 'BISCUITS MADE FROM SCRATCH WITH 49 STEPS OF SOUTHERN KNOW-HOW'. Inside the kitchen, the same female worker from previous scenes is visible, continuing her work with biscuit dough. The foreground shows the interior of the restaurant with its wood-textured walls and an overhead digital menu board, framing the kitchen view. The perspective emphasizes transparency and the brand's commitment to quality. The lighting is bright both inside the kitchen and the restaurant.
0:30biscuits reveal in box A medium close-up shot features the young Black woman smiling brightly at the camera, holding an open white styrofoam takeout box. The box has 'Bojangles' embossed on its lid. Inside, two distinct biscuits are presented: one classic golden-brown biscuit and one blueberry biscuit generously topped with white icing. She holds the box with both hands, presenting the items clearly. The bright natural sunlight from the window creates a warm, appealing glow over the scene. The background is softly blurred, focusing attention on the woman and the freshly prepared biscuits. This shot acts as another product reveal, showcasing additional menu items.
0:31blueberry biscuit close up A very tight close-up shot focuses intently on a hand holding up a single blueberry biscuit, which is richly glazed with thick white icing. The biscuit is golden-brown with visible dark specks of blueberries throughout its crumb. In the blurred background, the woman from previous scenes is faintly visible, along with a Bojangles branded cup and the open takeout box. The lighting is bright and clear, highlighting the appealing textures of the biscuit and the glistening icing. This shot emphasizes the visual appeal and deliciousness of the specific biscuit.
0:32eating blueberry biscuit and call to action A medium close-up shot captures the young Black woman taking a bite from the blueberry biscuit. She holds the iced biscuit up to her mouth with one hand, while her other hand holds the open white styrofoam takeout box, which still contains the plain biscuit. Her expression is one of happy satisfaction as she eats. She then looks directly at the camera with a gentle, inviting smile, seemingly encouraging the viewer to try the item. The bright natural sunlight from the window continues to illuminate the scene, creating a warm and appealing ambiance. The background is the blurred restaurant interior.
