A man wearing round glasses and a maroon t-shirt with black gloves is pouring light brown, sand-like material from a glass into the armpit area of a woman lying on a white surface. The woman is wearing a white tank top and blue jeans, lying on her back with her head resting on a bright orange pillow. She is smiling slightly and looking directly at the camera. The background is a clean, minimalist room with white walls, featuring three framed artworks with black outlines of plants. The lighting is bright and even, suggesting an indoor studio setting. The sand creates a soft, hazy cloud as it pours. The text "The Secret" is overlaid in white with a black outline over the woman's torso, aligning with the pouring sand.
0:01narrator introduces customer message A young adult male, the same person from the previous scene, is seated at a white table in an office environment. He is wearing a maroon t-shirt and round glasses, holding a black smartphone in his left hand, gesturing with his right. He speaks directly to the camera with an energetic and enthusiastic expression. On the table in front of him are three white Carpe deodorant sticks with different colored labels (blue, green, pink). The background features a brick wall on the left with a shelf holding plants and products, and large orange banners on the right with the 'carpe' logo and slogans like 'SWEAT WON'T BE BOTHERING YOU ANYMORE.' Another male figure is visible in the blurred background, working at a desk. An animated Instagram notification icon with '1' and text 'We got a crazy message from a customer named Meena here it is!' appears on screen.
0:06split screen customer message This scene employs a split-screen format. The upper half displays a text message from a customer named 'Meena' (or similar, from the previous frame's mention). The message is a detailed testimonial about using Carpe deodorant and its positive results in a microbiology lab experiment. The text 'Hiiiii! I'm a big fan' is highlighted with yellow background. The lower half of the screen shows the same young adult male narrator from the previous scene, seated at the white table with the three Carpe deodorant sticks. He is reading from his phone, looking down with a curious and slightly amazed expression, reinforcing the customer's message. The office background with brick wall and orange banners is visible.
0:07customer introduction Two young adult females are smiling and looking directly at the camera in what appears to be a laboratory or classroom setting. The woman on the left, identified by a yellow arrow and text as 'Meena Carpe Customer,' has long dark hair and is wearing a dark hooded sweatshirt with light blue gloves, giving a thumbs-up. The woman on the right has long dark hair and is wearing a white lab coat over a red hoodie, also wearing light blue gloves and giving a thumbs-up. The background shows institutional elements like yellowish cabinets, a sink, and a red biohazard sign, indicating a scientific environment. The lighting is functional and bright.
0:09narrator continues customer story The scene returns to the young adult male narrator seated at the white table in the office. He is wearing his maroon t-shirt and glasses, holding his black smartphone and gesturing with his right hand as he speaks. The three Carpe deodorant sticks remain on the table. The office background, with brick wall and orange banners, is visible behind him. He maintains an engaging and slightly surprised expression, conveying the excitement of the customer's discovery. The text 'in my microbiology lab class' is overlaid on the screen.
A close-up shot focuses on a person's armpit area, with a gloved hand in light blue, holding a long white swab stick and touching the skin. The armpit appears to be hairless. The person wearing the lab coat (from scene 4, likely Meena's colleague) is performing the swab. The background is a blurred view of a laboratory or classroom setting, with light-colored walls and a doorframe. The lighting is bright and sterile, typical of a lab. The action is precise and scientific. The text 'we swabbed' is overlaid on the lower part of the screen.
A very close-up shot shows a hand, again wearing a light blue nitrile glove, carefully holding a clear glass Petri dish. Inside the Petri dish is a yellowish, agar-like growth medium, with a long, thin, metallic inoculation loop or swab stick delicately touching its surface. The background is blurred, suggesting a lab bench or similar scientific environment. The lighting is bright and clear, highlighting the details within the Petri dish. The text 'what will grow on a petri dish' is overlaid prominently across the center of the screen.
0:13split screen customer results This split-screen scene continues the narration of the customer's message. The upper half again displays the text message, with the key phrase 'and I ended up having the least amount of bacteria in my armpit!' highlighted in yellow. The lower half features the narrator, the young adult male, seated at his office desk with the Carpe deodorants. He is looking at his phone with an impressed and satisfied expression, nodding slightly to emphasize the positive outcome described in the message. The office background remains consistent. The text 'having the least amount of bacteria in my armpit!' is overlaid on the lower part of the screen.
0:17petri dish comparison with narrator This scene is a dynamic split-screen comparison, with the young adult male narrator positioned in the bottom center. Above him are two sets of Petri dishes. The top-left Petri dish, labeled 'OTHER BRAND', shows significant bacterial growth (white colonies). A green unhappy face emoji and three green arrows pointing to the colonies are overlaid. The top-right Petri dish, labeled 'CARPE', appears clear with no visible bacterial growth. A green soap bar emoji is overlaid above it. Below these, two more clear Petri dishes are labeled in handwriting: 'Other brand' (bottom-left) and 'Carpe' (bottom-right). The narrator, wearing his maroon t-shirt and glasses, holds his black smartphone and gestures emphatically as he speaks directly to the camera, explaining the visual proof. The background for the narrator is a dark, possibly lab-like surface, creating a stark contrast for the Petri dishes. The lighting is even and bright, highlighting the differences between the dishes. Text overlays include 'OTHER BRAND', 'CARPE', and spoken dialogue 'This is actually showing why Carpe works so well not at just stopping sweat but also stopping odor.'
0:26narrator explains sweat and odor The scene reverts to the young adult male narrator, seated at the white table in the office, speaking directly to the camera. He is holding his black smartphone in his left hand and a plain white cup in his right, occasionally gesturing with the cup. The three Carpe deodorant sticks are still visible on the table. His expression is serious but engaging as he explains a common misconception about deodorants. The office background with the brick wall and orange banners is present. The text 'A lot of deodorants don't actually stop sweat' is overlaid on the screen.
0:28product ingredient focus A close-up shot focuses on a hand holding a white Carpe deodorant stick, with its back label featuring ingredients clearly visible. The hand, with light skin tone, holds the product upright. The background is blurred, showing a retail aisle with shelves stocked with various toiletries, likely indicating a supermarket or drugstore. The text on the product label is small but legible, listing ingredients and directions. The word 'Fragrance' is highlighted on the label with an overlaid white arrow, drawing attention to it. The lighting is standard retail overhead lighting. The text 'Fragrance' is also overlaid on the screen.
0:30animated sweat and bacteria This scene features a 3D animated model of a human armpit against a bright blue background. The animated arm is shown from a side profile, with a deodorant stick applying a substance to the underarm. The substance appears as a blue-grey liquid spreading over the skin. As the animation progresses, a magnified view of bacteria (blue, rod-shaped organisms) appears in a circular inset, illustrating how sweat facilitates bacterial growth. Yellow lines emanate from the armpit, symbolizing odor. The overall visual explains the cause of body odor in a clear, illustrative manner. Text overlays include 'But, sweat is what actually causes bacteria to grow and more bacteria leads to more odor.'
0:34narrator product demonstration The young adult male narrator is back at his office desk, holding two white Carpe deodorant sticks (one with a blue label, one with a green label) in his hands. He is actively demonstrating how to use the product by twisting one stick to reveal the lotion and then dabbing a small amount onto his fingertip. He gestures with his hands, showing the lotion on his finger, as he explains its unique benefits. His expression is confident and educational. The three Carpe deodorants are still arranged on the white table, and his black smartphone is present. The brick wall and orange banners are in the blurred background. Text overlays include 'Carpe is a unique antiperspirant lotion that actually stops sweat, which stops the bacteria from growing in your armpit.'
0:40call to action and benefits The young adult male narrator is at his office desk, holding his black smartphone in his left hand, and gesturing with his right. The three Carpe deodorant sticks are on the white table in front of him. He is speaking directly to the camera with a confident and encouraging tone, providing a call to action and listing the product's benefits and guarantees. As he speaks, several text overlays appear sequentially on the screen: 'CLICK THE LINK' (with down arrows), 'UP TO 56% OFF!!', 'WITH FREE SHIPPING' (on a red banner), '-35K Five star reviews', '-Dermatologist tested', '-Cruelty free', '-Gentle on skin', and '-100% Money back guarantee'. The office background with the brick wall and orange banners is visible. The lighting is bright and consistent. The narrator's final words emphasize trying Carpe today.
