0:00men product reveal The scene opens in a dark, theatrical setting, reminiscent of an arena, with blurred, dark seating dimly visible towards the bottom. A single, bright, cool-toned spotlight shines from above onto a plain white fabric banner. Initially, only the black silhouette of the iconic Jordan 'Jumpman' logo is centered near the top of the unfurling banner. Red, bold, sans-serif text, 'MEN'S COURT CONNECT MID', then appears word by word, centrally aligned beneath the Jumpman logo. Subsequently, a pair of black and red Jordan mid-top sneakers slides into view from the bottom, settling side-by-side at the base of the banner. The banner then quickly scrolls upwards, blurring the content and preparing for the next reveal. The overall color palette is stark black, white, and red, conveying a dramatic and focused mood.
0:03kid product reveal The scene continues in the dark, theatrical setting. A white fabric banner unfurls from the top, revealing the black silhouette of the Jordan 'Jumpman' logo centered near its upper edge. Below the logo, red, bold, sans-serif text appears word by word, spelling out 'KID'S COURT CONNECT LOW'. Following the text, a pair of Jordan low-top sneakers designed for kids slides into view from the bottom, resting at the banner's base. Slightly below the shoes, smaller, grey text states 'ALSO AVAILABLE IN MEN'S'. The banner then scrolls upwards quickly, blurring the content and transitioning to the next product. The lighting remains a single, cool-toned spotlight, highlighting the banner against the dark background, maintaining a dramatic and focused aesthetic.
0:07women product reveal Against the dark, theatrical backdrop, a white fabric banner unfurls, first revealing the black silhouette of the Jordan 'Jumpman' logo centered at the top. Subsequently, red, bold, sans-serif text, 'WOMEN'S COURT CONNECT LOW', appears word by word below the logo. A pair of all-white Jordan low-top sneakers then slides into the frame from the bottom, settling side-by-side at the base of the banner. The shoes feature subtle details, including a small grey Jordan logo embossed on the side. The banner then scrolls upwards rapidly, blurring and disappearing completely from the frame, marking the end of the product display sequence. The cool-toned spotlight continues to illuminate the banner dramatically.
The scene transitions to a solid black screen, creating a stark and bold backdrop. Centered at the top, a vibrant red silhouette of the iconic Jordan 'Jumpman' logo appears. Below it, white, sans-serif text, 'NOW AVAILABLE AT', is displayed. This is followed by the large, bold white text 'SHOE CARNIVAL®', prominently positioned in the center of the screen. At the very bottom, in smaller, grey font, the disclaimer 'Selection varies by store.' is presented. The overall composition is clean and direct, designed to provide clear purchase information.
