0:00interview woman park arm raise The scene opens with a medium shot of a young Asian woman standing in a lush green park on a sunny day. She is holding a clear plastic cup with a green drink and a straw in her right hand, sipping from it. Her expression is initially neutral as a black microphone is held towards her from the left side of the frame, partially obscured by the interviewer's arm and hand, which is holding three white 'Carpe' brand product containers. The background features blurred green trees and other park-goers. Text overlays appear: 'wear deodorant' then 'you tell me'. The lighting is bright and natural. The woman then smiles subtly and raises her right arm, revealing her armpit, indicating she does not sweat or smell bad. The overall color palette is natural greens, browns, and the bright white of her skirt and the product packaging. The scene has a casual, interview-style feel.
0:03interview woman park denial The camera maintains a medium shot on a different young woman in the same park setting. Her dark hair is pulled back, and she wears sunglasses on top of her head. She is wearing a white dress with thin straps. She is standing next to the interviewer, who is partially visible on the left, holding the microphone and the Carpe products. The woman shakes her head slightly, indicating a negative response, with a confident expression. The background consists of blurred green trees and other people sitting on benches. The lighting remains bright and natural, indicating a sunny outdoor environment. Text overlay 'actually,' is shown on screen, corresponding to her spoken denial of wearing deodorant.
0:04host times square introduction A medium shot captures a male host standing confidently in Times Square, surrounded by towering buildings adorned with brightly lit billboards and digital screens. The ground is a light grey pavement with various textures. The host holds a black microphone in his left hand and a single white 'Carpe' product in his right, gesturing with it. He wears glasses and looks directly at the camera, addressing the audience. Animated green dollar bills fly across the screen, emphasizing the prize money. The vibrant, busy atmosphere of Times Square is evident in the background, with pedestrians, cars, and iconic advertising creating a dynamic, urban backdrop. Text overlays include 'New York City', 'The first', 'wearing Carpe', and '$100'. The lighting is bright daylight, highlighting the host and the products against the city lights.
0:06interview man times square scratching The camera captures a medium shot of a young man standing in the busy environment of Times Square. He is wearing a grey t-shirt and black shorts. His attention is drawn to his underarm area, and he is actively scratching it with his right hand, indicating discomfort or itchiness. The interviewer's hand, holding the microphone and three 'Carpe' products, is visible on the right side of the frame, angled towards the man. The background is bustling with blurred pedestrians and the vibrant, illuminated billboards of Times Square. The natural daylight casts a bright, clear light on the scene, highlighting the man's action. A text overlay, 'oh!!', appears on the screen, capturing his sudden reaction.
0:08interview man times square dialogue This medium shot continues in Times Square, focusing on the same young man interacting with the interviewer. The man stands with his hands on his hips, his expression thoughtful as he speaks into the microphone held by the interviewer. The interviewer's hand, still holding the three 'Carpe' products, remains visible on the right. In the background, the vibrant electronic billboards and numerous pedestrians create a dynamic urban setting. The lighting is bright and clear, characteristic of a sunny day in the city. Text overlays 'what are you', 'I think?', and 'sweat stopping' appear as he discusses his current product. His demeanor is engaging as he considers the question.
0:11interview man times square founder A medium shot captures another young man in Times Square, engaged in conversation with the interviewer. He is wearing a white t-shirt and a black baseball cap. His arms are crossed in front of him, giving him a relaxed but attentive posture as he speaks into the microphone. The interviewer's hand, holding the microphone and three 'Carpe' products, is visible on the right side of the frame. The background is a bustling Times Square scene, filled with digital billboards and numerous people moving about, creating a dynamic urban backdrop. The lighting is bright and even, indicative of a clear day. Text overlays 'like the Carpe', 'what you had', and 'it's my start up' appear, indicating he is the founder and is about to reveal the product.
0:14close up product bottle A close-up shot focuses on a pair of hands holding a white 'Carpe' antiperspirant bottle. The bottle is cylindrical with a ribbed cap and a teal-colored label that clearly states 'carpe ANTIPERSPIRANT UNDERARM LOTION CLEAN SPORT'. The hands are light-skinned and hold the bottle firmly, presenting it to the viewer. The background is a blurred kitchen counter with a speckled brown granite surface and hints of dark cabinetry and a wooden floor, suggesting a home setting. The lighting is soft and even, highlighting the product's details. Text overlays 'It's called Carpe' and 'odor and sweat' provide additional information about the product's name and primary function.
0:16close up product application The shot is a close-up of a hand demonstrating the application of the 'Carpe' product. A white 'Carpe' antiperspirant bottle is held in the bottom right of the frame by one hand, while the index finger of the other hand extends into the center, showing a small dollop of white lotion on its tip. The action emphasizes the product's texture and how it's dispensed. The background remains a blurred kitchen counter with granite, cabinetry, and wooden flooring, consistent with the previous close-up. The lighting is soft and focused on the hands and product. Text overlays 'drying lotion' and 'my co-founder' are visible, adding to the narrative of the product's unique formulation and origin story.
0:19host times square scanning A wide shot shows the male host standing in Times Square, holding a microphone in one hand and three 'Carpe' products in the other. He is wearing a dark reddish-brown t-shirt and jeans, with glasses. He scans the bustling crowd, actively searching for someone who uses the product. The vastness of Times Square is apparent, with towering buildings, bright advertising screens, and a multitude of pedestrians filling the frame. The lighting is bright and natural, indicating a clear day, illuminating the urban landscape. Text overlay 'anybody here' appears on screen, capturing his direct address to the public. The host's confident and searching demeanor drives the narrative forward.
0:20interview man park approach The camera captures a medium shot of the host approaching a man seated on a park bench. The setting is a sunny park with vibrant green trees and pathways. The host, wearing a dark reddish-brown t-shirt and jeans, holds a microphone and the three 'Carpe' products, extending them towards the seated man. The seated man wears a black tank top and a pink baseball cap, holding a white sign that reads 'FREE POEMS'. His expression is receptive and slightly surprised as the host engages him. The background shows other people in the park, casually spread out on benches. The natural lighting emphasizes the relaxed park atmosphere. Text overlay 'I love Carpe' appears on screen, indicating a positive response from the interviewee.
0:21interview man park speaking A close-up shot focuses on the man seated on the park bench, holding his 'FREE POEMS' sign. He wears a pink baseball cap, black tank top, and headphones around his neck. He speaks enthusiastically into the microphone, which is held by the interviewer just out of frame. His hands gesture expressively as he recounts his experience. The park's green foliage is blurred in the background, maintaining a natural and casual setting. The lighting is bright and natural, highlighting his animated facial expressions. Text overlays 'so much!', 'My ex-boyfriend', 'a subscription', 'I'm paying this', and 'I don't give' appear, detailing his anecdote about the product's value and loyalty.
0:25interview man park prize reaction The camera captures a medium shot of the host and the man on the park bench. The host, leaning in, holds a microphone towards the man and presents animated green dollar bills, symbolizing the prize money. The seated man, still holding his 'FREE POEMS' sign and wearing a pink cap, reacts with extreme surprise and excitement, shouting in disbelief. The background features blurred green trees and other park-goers. The natural lighting is bright and clear, enhancing the dramatic reaction. Text overlays 'the first person', 'Carpe gets $100', 'you're the first', and 'WHAT THE ****?!' punctuate the scene, highlighting the shock and joy of winning. The interaction is dynamic and full of energy.
0:29interview woman times square approach The camera captures a medium shot in Times Square as the host approaches another woman. The host is on the left, holding a microphone and the 'Carpe' products. The woman, wearing a white t-shirt and black leggings with a plaid shirt tied around her waist, walks away from the host, initially unaware, then turns back with a surprised and slightly smiling expression. The background is a vibrant, bustling Times Square, with numerous large digital billboards displaying advertisements. People and vehicles are visible in the background, creating a lively urban atmosphere. The natural daylight provides clear illumination. Text overlays 'You use Carpe?' and 'Shut up!' appear, indicating the immediate surprise and disbelief in the interaction.
0:31interview woman times square past products This medium shot continues in Times Square, focusing on the woman as she discusses her past experiences with antiperspirants. She stands facing the host, who holds the microphone and the 'Carpe' products towards her. Her expression is serious and thoughtful as she explains the different types of products she has tried. The background remains the dynamic Times Square setting, with bustling crowds and illuminated billboards, but partially blurred to keep focus on the interviewee. The natural daylight is bright and clear. Text overlays 'you using before?', 'clinical stuff', 'to use, like', and 'a long time ago' appear, detailing her struggles with finding effective solutions. Her body language is expressive, using her hands to emphasize her points.
0:36interview woman times square current product The medium shot continues in Times Square, focusing on the woman as she passionately discusses her current positive experience with 'Carpe'. She stands facing the host, who holds the microphone and the 'Carpe' products towards her. Her expression is now happy and relieved as she praises the product. The background remains the vibrant Times Square scene, with blurred pedestrians and colorful billboards. The natural daylight provides clear illumination. Text overlays 'I've tried', 'it is amazing', and 'are you wearing it' appear, highlighting her glowing review and the interviewer's follow-up question. Her body language is animated, conveying genuine satisfaction and enthusiasm for the product.
0:41interview woman times square permission The medium shot continues in Times Square, focusing on the woman and the host. The woman stands smiling, slightly nodding, as the host asks for permission. She holds her water bottle and bag. The host stands opposite her, holding the microphone and the 'Carpe' products. The background is bustling Times Square with its vibrant billboards. Natural daylight illuminates the scene. Text overlay 'do you mind if' appears, capturing the interviewer's polite inquiry. The mood is light and friendly, with a hint of anticipation.
0:42interview woman times square sniff In a medium shot in Times Square, the host dramatically bends down to sniff the woman's raised underarm, having received permission. The woman, still smiling, raises her right arm, revealing her armpit, while holding her water bottle and bag. The host's face is close to her underarm. A sound effect '*sniffs*' is overlaid. Both react with a mix of surprise and relief after the sniff test. The bustling Times Square background with its digital billboards and crowds is still visible, maintaining the urban setting. Bright natural lighting illuminates their interaction. Text overlays 'amazing!' and 'the plane' convey the positive outcome and her earlier travel, explaining the significance of her current freshness.
0:46host times square prize giving The camera captures a medium shot of the host handing money to the woman in Times Square. The host, wearing a dark reddish-brown t-shirt, extends his hand with animated green dollar bills towards the smiling woman. She is wearing a white t-shirt and black leggings. The busy Times Square environment with its bright billboards and moving pedestrians forms the background. The lighting is bright natural daylight. Text overlay 'so here you go!' emphasizes the prize being awarded. The brief interaction shows a happy exchange.
0:46host times square call to action The final scene features the male host in a medium shot, standing prominently in Times Square. He holds a black microphone in his left hand and, throughout the segment, dynamically displays multiple 'Carpe' products (initially three, then four, then additional product variations like wipes and a face cream) in his right hand. He directly addresses the camera, offering a discount and explaining the deal. The iconic, bustling Times Square serves as a vivid background, with numerous pedestrians, tall buildings, and vibrant digital billboards. Bright natural light illuminates the scene. Text overlays 'Right now', 'Carpe for', 'Up To 56% OFF', and 'free shipping!' are displayed, alongside animated graphics of the products and an orange bar. The host's confident and persuasive tone drives the call to action.
