0:00split screen ice bath intro The scene opens with a dynamic split-screen composition. The top half displays a separate video clip of a young, fair-skinned man, appearing to be in his 20s, with short brown hair, wearing a light-colored baseball cap and a polo shirt, actively speaking and gesturing with his hands. This background appears to be a lively outdoor setting at night. The bottom half of the screen shows a medium shot of a fair-skinned man in his late 20s or early 30s, submerged up to his chest in a metal stock tank filled with ice and water, holding an orange cylindrical product in his right hand. He is wearing a dark t-shirt and glasses. To his right, partially visible, is another fair-skinned man, also in his 20s or 30s, with short brown hair and a plaid shirt, holding a smartphone and a microphone, seemingly interviewing the man in the ice bath. The overall setting is an indoor office space with exposed brick walls and large arched windows in the background. A digital timer and percentage discount text ('42% off!' and '00:42.70') are overlaid prominently in yellow and white text near the bottom center of the screen, along with five green checkmark icons.
0:03split screen question revealed The split-screen continues, but the camera framing slightly adjusts to the right, showing more of the interviewer and the office environment. The top screen now shows a pixelated orange block partially obscuring the man from the previous scene, suggesting a transition or censorship of the video being watched. The man in the ice bath looks towards the interviewer with an intense, questioning expression, his eyebrows furrowed, indicating concentration. The interviewer leans in slightly, holding his phone closer to the man in the ice bath. A prominent red text overlay in the top left corner asks, 'What scent was this customer wearing?' The discount percentage and timer ('48% off!' and '00:48.51') continue to update at the bottom, along with four green checkmarks and one red 'X' icon, implying a series of guesses or challenges. The lighting remains bright and even, highlighting the cold, bubbly water in the tank.
0:06close up ice bath guessing The camera transitions to a closer shot, focusing predominantly on the man in the ice bath, who is visibly shivering and making exaggerated facial expressions as he struggles to answer the question. His mouth is slightly agape, and his eyes are wide, conveying both the physical discomfort of the ice and the mental effort of guessing. The interviewer's arm and microphone are visible on the right, providing context, while the top split-screen content becomes less prominent, almost like an embedded thumbnail, continuing to show the man in the hat. The red question text 'What scent was this customer wearing?' persists, as do the evolving discount percentages ('50% off!' to '55% off!') and the timer ('00:50.82' to '00:55.35'), with a changing series of green checkmarks and red 'X's indicating multiple attempts. The icy water, with small ice cubes and bubbles, is highly visible in the foreground, reinforcing the cold environment. The ambient office lighting remains consistent.
0:12product reveal and splash The screen composition dramatically shifts as a large, high-resolution image of the orange 'Carpe Sandalwood' deodorant product, identical to the one held by the man, appears prominently in the center of the screen, covering the previous split-screen content. Below the product, five green checkmarks are now fully displayed, signifying a correct answer. The man in the ice bath, now visibly excited and relieved, splashes the icy water with his hands, creating dynamic ripples and spray. He shouts out the correct answer with a triumphant grin. The interviewer is visible to the right, still holding the phone and microphone, watching the reaction. The background office setting with exposed brick and arched windows is partially visible around the ice bath, maintaining the commercial aesthetic. The discount overlay and timer are replaced by the product image and checkmarks.
0:14man exiting ice bath A low-angle shot captures the man as he begins to stand up and exit the ice bath. The camera is positioned just above the water level, looking up at him, emphasizing the large volume of water clinging to his clothes and skin. Water drips profusely from his dark t-shirt and jeans, creating a dynamic visual of his wet state. He still holds the orange Carpe product in his right hand. The interviewer's hand, holding the microphone, is partially visible at the top right, indicating ongoing interaction. The metal rim of the stock tank and the swirling water filled with ice are prominent in the foreground. The overall color palette is cool with the water, contrasting with the man's dark clothing.
0:15man exits and discusses time The man, now completely out of the ice bath, stands soaking wet on a dark gray mat next to the metal tub. He is still wearing his dark, wet t-shirt and jeans, which now appear almost like latex due to the water saturation, and bright blue athletic shoes. He holds the orange Carpe product in his left hand and gestures with his right as he speaks animatedly to the interviewer. The interviewer holds a black microphone up to him and also shows a smartphone displaying the final timer reading '00:56.19'. The red banner '56% OFF with free gifts!' is prominently displayed at the top of the screen. The background reveals a bright, modern office space with wooden floors, exposed brick walls, and large arched windows, along with other office furniture and a fire extinguisher on the wall. The camera remains static, capturing the full interaction between the two men.
0:19product offer explanation The scene maintains a medium shot of the man who was in the ice bath. He is now wrapped in a light beige towel around his shoulders and back, covering his wet t-shirt and partially obscuring the water marks on his jeans. He holds the orange Carpe product prominently in his left hand, presenting it towards the camera/interviewer. He speaks directly to the camera with a confident, articulate expression, explaining the details of the offer. The interviewer's arm, holding the black microphone, is visible in the foreground, extending towards the man. The red banner '56% OFF with free gifts!' remains at the top of the screen. The background continues to show the modern office space with its characteristic wooden floors, brick walls, and large arched windows. The lighting is bright and even, highlighting the man and the product.
0:28call to action and outro The scene continues with the man in the towel and wet jeans, still holding the orange Carpe product. He gestures with his right hand, making a final call to action, encouraging viewers to click the link below. He also makes a motion as if wiping sweat from his forehead with the towel, reinforcing the product's purpose. The interviewer's arm and microphone remain visible in the foreground. The red banner '56% OFF with free gifts!' is still displayed at the top. The background of the modern office space, including the arched windows and brick walls, remains consistent. The lighting is bright and inviting, maintaining the commercial and informative tone of the video's conclusion.
