0:00deodorant fabric test The scene opens with an overhead shot looking down at two white deodorant sticks held by hands wearing black gloves. The deodorants are positioned side-by-side at the bottom of the frame, with their tops facing the camera. Above each deodorant, a white streak of residue is visible on a black fabric surface. The streak above the left deodorant is labeled 'Basically clear', appearing less opaque and thinner, while the streak above the right deodorant is labeled 'Waxy residue', looking thicker and more prominent. Bright, natural lighting illuminates the scene, creating soft shadows. The overall color palette is stark, with contrasting black fabric and white products/residue, highlighted by red and white text overlays. The camera remains static throughout this comparison. Text overlays at the top of the frame read 'CARPE VS OTHER DEODORANT' in white against a black bar, and 'BLACK FABRIC TEST' in red against a black bar.
0:02problem demonstration A medium shot captures a male host standing outdoors on a bright, sunny day, with a lush green grassy field and large deciduous trees forming the natural background. He is positioned behind a light brown wooden box that has a white paper sign with red arrows pointing upwards and the text 'YOUR ARMPITS'. On top of this box, two large, clear cylindrical glass jars are placed. The host actively engages with various props, illustrating different armpit problems. He inserts a pipette into the right jar, then adds a small white deodorant stick. He pours a white liquid (vinegar) into the right jar with clothes, then sprinkles a tan, sand-like substance (lotion/powder) into the left jar. Finally, he holds up a bouquet of red roses to the left jar and a small perfume bottle to the right jar, symbolizing different solutions. The lighting is harsh and direct, characteristic of outdoor midday sun. The camera remains static, capturing the host's dynamic actions and expressions as he explains each problem. Text overlays appear dynamically to explain the analogies: 'If your armpits are sweaty, inject them with Botox', 'If they're smelly, use a deodorant', 'If they're staining your clothes, soak them in vinegar', 'If they're dry and irritated, use a lotion', 'and if you want them to smell sexy, put on some cologne'.
0:12cost demonstration The camera shifts to a close-up, focusing on the right cylindrical glass jar, which now contains a murky white liquid with various objects floating within. The background is a blurred green expanse of grass and trees under a bright blue sky, indicating an outdoor setting. A hand enters the frame from the top, first dropping a small copper-colored coin into the liquid, followed by several crumpled one-hundred dollar bills. The money quickly becomes saturated and mixed with the liquid, emphasizing the wasteful spending. The lighting is natural and bright. A text overlay, mimicking an online shopping cart, appears in the upper right corner, displaying 'Subtotal (5 items): $353.55' and a 'Proceed to checkout' button. Additional text overlays appear as the action unfolds: 'The problem is, if you try to buy each one of these individually, you’re spending hundreds of dollars' and 'And who wants this stuff?'. The shot uses a slight zoom-in and then a subtle zoom-out to maintain focus while the money is added, and then pulls back to frame the entire jar on the wooden box. The overall mood highlights financial waste and dissatisfaction with current solutions.
0:18carpe solution intro The scene transitions to a medium shot of the male host, who was previously demonstrating the problems. He is now moving purposefully across a vibrant green grassy field under a bright, sunny sky, with large, green-leafed trees in the background. He gestures towards the previous demonstration area, indicating a dismissal of those methods. He then turns to face the camera directly, holding up a white Carpe deodorant stick, presenting it as the singular solution. His expression is confident and enthusiastic. The lighting is natural, casting clear shadows on the grass. The camera follows his movement slightly as he turns, but then holds steady as he presents the product. Text overlays state: 'Let's get rid of all of this, because you can literally get the same benefits in one stick of Carpe'. The color palette is dominated by the greens of nature and the white of the product, with the host's dark red shirt providing a contrasting pop of color.
0:23carpe features closeup A close-up shot focuses on a single white Carpe deodorant stick, standing upright on a clean, white table surface. The background is a softly blurred expanse of green grass and trees under clear daylight, indicating an outdoor setting. A male finger gently touches the top of the deodorant, demonstrating its texture, which appears smooth and translucent. The lighting is bright and even, highlighting the product's details and the clean white surface. The camera remains static, allowing for a clear view of the product and the action. Text overlays appear sequentially, detailing the product's benefits: 'Carpe uses ingredients proven to stop sweat', 'prevent odor, and actually reduce bacteria growth'. The branding 'carpe' and 'ANTIPERSPIRANT UNDERARM LOTION' are clearly visible on the front of the white stick, with 'ROSE WATER' also legible in smaller text. The mood is informative and highlights product efficacy.
An overhead close-up shot focuses on two clear petri dishes placed side-by-side on a white table outdoors, against a blurred green grass and tree background. A white Carpe deodorant stick stands in the background, slightly out of focus. The petri dish on the left, representing 'Carpe', shows very minimal bacterial growth, with only a few tiny, almost invisible specks. In contrast, the petri dish on the right, representing 'generic deodorant', is covered with numerous visible yellow and orange bacterial colonies, creating a stark visual difference. A male hand with fair skin points to the 'Carpe' dish, then slides to point to the 'generic deodorant' dish. The lighting is bright and natural. Text overlays appear: 'Just look at the difference between the bacteria on an armpit wearing Carpe and an armpit wearing generic deodorant'. The hand then gestures slightly with an emoji overlay of a disgusted face, emphasizing the unpleasantness of the generic deodorant's result. The camera remains static. This scene serves as a scientific proof point for the product's effectiveness.
0:34carpe product lineup offer A medium shot displays four white Carpe antiperspirant sticks neatly lined up on a white table. Each stick features different colored labels (purple, brown, red, blue), indicating various fragrances or product types, although the 'carpe' logo remains prominent. The background is a soft blur of green grass and trees under a bright blue sky. The lighting is natural and even, highlighting the clean appearance of the products. The camera remains static, providing a stable view of the product array. Text overlays appear, emphasizing the value proposition: 'So you actually don't have to overpay on Amazon. You can go to our website and get it for 56% off. free shipping! UP TO 56% OFF'. A small, stylized emoji of a delivery truck appears, reinforcing the free shipping offer. The scene is clean, organized, and focused on showcasing the range of Carpe products and their affordability.
0:39bundle details with graphics This medium shot continues from the previous scene, featuring the four Carpe antiperspirant sticks on a white table, now with an orange toiletry bag placed directly behind them. The background remains a blurred natural setting of green grass and trees under clear skies. The scene is highly dynamic with various graphic overlays appearing and a male hand interacting with additional products. Text overlays, 'Click the link' at the top with two down arrows, and 'free shipping! UP TO 56% OFF' at the bottom, frame the visual information. As the voiceover lists items, graphic icons of products (Carpe stick, plus sign, wipes, plus sign, face lotion, plus sign, gift box) appear incrementally at the bottom of the screen. A male hand places small packets of 'Carpe underarm wipes' and an orange tube of 'face lotion' on the table next to the deodorants. The camera is static, allowing the multiple graphical and physical elements to unfold in a clear, organized manner. This scene uses a rich, bright color palette with the orange bag and product packaging contrasting with the white table and green background, designed to visually communicate value and completeness of the offer.
0:48final call to action The scene features a medium shot of the male host, kneeling behind the white table, which is laden with the full Carpe product bundle. The four deodorants, orange toiletry bag, wipes, and face lotion are all visible, surrounded by the graphical overlays from the previous scene. The host, wearing a dark red t-shirt and glasses, looks directly into the camera with an energetic and persuasive expression. He gestures broadly with his hands, emphasizing the value of the offer, and then picks up one of the Carpe deodorants to hold it up to the camera. The background remains a bright, blurred green field and trees under a blue sky. The lighting is consistent with bright outdoor sun. Text overlays include 'Click the link' at the top, and 'free shipping! UP TO 56% OFF' with product emojis, a shipping truck, a gift icon, and '100% money-back guarantee' at the bottom. The camera is static, focusing on the host and the products, concluding the presentation with a direct appeal to the viewer. His confident and animated delivery aims to motivate action.
