0:00armpit product application The scene opens with a tight close-up shot focused on a person's left armpit, featuring visible dark hair. A fair-skinned hand, presumably belonging to the same person, is seen applying a light brown, oval-shaped product stick (resembling a deodorant or antiperspirant) to the armpit. After initial application, the fingers of the hand gently rub the applied product into the skin and hair. The background is softly blurred, suggesting an indoor setting like a bathroom, with hints of a window frame on the left. Bright, even lighting illuminates the armpit and hand, creating minimal shadows. A prominent white text overlay appears centered on the screen, reading: 'Trying to beat a B*illion dollar industry With my invention', indicating the product's innovative nature. The color palette is primarily skin tones, dark hair, and the light brown of the product.
0:03unboxing customer order The camera transitions to an overhead, wide shot showcasing a person's torso and legs as they stand before a stainless steel industrial table. The individual wears dark blue jeans and brown loafers. Their hands, covered in black examination gloves, are central in the frame, initially clapping together with a soft sound, then opening a bright orange cardboard box labeled 'carpe'. Behind the table, a chrome shelving unit is densely packed with numerous orange and white Carpe branded products, including bottles, tubes, and sticks. The background features a brick wall on the left, a vibrant blue wall on the right with a large, orange neon 'C' glowing brightly, and a window with natural light filtering in. Small stacks of US dollar bills are scattered on the table, implying financial transactions. A white pop-up comment bubble appears at the top-center, displaying 'Please can you pack mine? Reply to emmatexasfr19'. Text overlays 'Listen to this' and 'Emma in Texas just placed the craziest underarm lotion order.' are visible, describing the action.
0:06showcasing product varieties The camera maintains an overhead perspective, focusing on a gloved hand holding up various orange 'carpe' underarm lotion sticks. The sticks are identical in shape but feature different colored labels (teal, light blue, pink) indicating distinct scents. As the hand displays each stick, corresponding white text overlays appear: 'Sandalwood', 'Clean Sport', 'Mountain Breeze', and 'Rose Water'. The background remains the same, with shelves filled with Carpe products, a brick wall, and the glowing orange neon 'C' on the blue wall, providing a branded and organized setting. The lighting is bright and even, highlighting the product details. The action involves a subtle rotation and presentation of each product, emphasizing its features.
0:13offer highlight product lineup The shot returns to an overhead view of the stainless steel table, where four 'carpe' underarm lotion sticks are neatly lined up in a row. A gloved hand points to each product as it moves across the line. A prominent white text overlay at the top reads '56% OFF WITH FREE GIFTS'. Additional text overlays appear below, detailing the offer: '56% off, 3 surprise gifts, and free shipping'. The background remains consistent with the organized shelves of Carpe products, the brick and blue walls, and the neon 'C' logo. The lighting is uniform, ensuring clear visibility of the products and text. The overall scene emphasizes a promotional offer for the products.
0:16product benefits demonstration The camera provides a close-up shot of a gloved hand holding a single orange 'carpe' underarm lotion stick. The hand rotates the product slowly, allowing the viewer to clearly see its label, which reads 'carpe' and includes additional text like 'CLEAN SPORT' and product details. The background shows the blurred but recognizable shelves stocked with other Carpe products. White text overlays at the top reiterate '56% OFF WITH FREE GIFTS', while additional text highlights the product's benefits: 'underarm lotion absorbs sweat, fights odor causing bacteria, and nourishes skin.' The lighting is bright and focused on the product, emphasizing its features and utility. The action is a controlled rotation to present information.
0:21spinning prize wheel The scene reverts to an overhead shot of the stainless steel table, where the open orange 'carpe' product box sits to the left. A vibrant, multi-colored prize wheel, with various prize categories written on it, is introduced into the frame by a gloved hand. The hand sets the wheel spinning rapidly. The background maintains the presence of the product-filled shelves, the brick wall, blue wall, and the glowing neon 'C'. White text overlays 'let's spin' and 'free gifts are.' accompany the action, building anticipation for the reveal of the complimentary items. The colors of the prize wheel are vivid (purple, green, yellow, orange, red, pink), contrasting with the metallic table.
0:23first gift sweat wipes In an overhead shot, the colorful prize wheel comes to a stop, with its arrow pointing to a segment labeled 'UA Wipes'. A gloved hand then reaches for and picks up three small, white and orange packets labeled 'carpe' underarm sweat wipes. These wipes are placed into the open orange 'carpe' product box. White text overlays 'First up...' and 'SweatWipes are awesome.' appear on the screen. The background elements remain consistent: the stainless steel table, shelves of Carpe products, and the blue wall with the neon 'C'. The lighting is bright and clear, highlighting the products and the wheel's result. The action is concise and focused on the first gift selection and packaging.
0:25second gift face lotion The overhead camera shot continues as the prize wheel is spun once more. It comes to a stop, pointing to the 'Face Lotion' segment. Following this, a gloved hand picks up a white and orange tube, clearly labeled 'carpe' face lotion, from a shelf in the background. The hand then places this tube into the open orange 'carpe' product box. Text overlays 'Then...' and 'Oooo a Face Lotion my wife loves this stuff.' are displayed. The familiar background of Carpe product shelves, brick, and blue walls with the neon 'C' remains. The scene is well-lit, ensuring all details are visible as the second gift is chosen and packed.
0:28final gift mystery item The overhead shot continues as the prize wheel is spun for a third and final time. It settles on the 'Mystery Gift' segment. A gloved hand reaches into the open orange 'carpe' product box, retrieves an item that is intentionally blurred (pixelated) to maintain its secrecy, and then quickly closes the box. Text overlays 'Last...' and 'Oh, she got a Premium Mystery gift. I cannot tell you what this is but girl I'm so jealous' appear, generating intrigue about the undisclosed item. The background setting, with its shelves of Carpe products and the neon 'C' sign, is consistent. The lighting remains bright, drawing attention to the final gift reveal and the closing of the package.
0:33call to action conclusion The final scene is an overhead shot featuring the closed orange 'carpe' product box at the center of the stainless steel table. A pair of gloved hands enter the frame and form a heart shape directly over the box, then transition to giving two thumbs up gestures. A prominent white text overlay at the top, 'Hurry this sale won't last long', creates a sense of urgency. Additional text overlays appear: 'Carpe Confidence' and 'still live but don't wait. This deal won't last.', reinforcing the call to action and the limited-time nature of the offer. The background remains consistent with the product-filled shelves, the brick and blue walls, and the glowing neon 'C'. The lighting is bright and inviting, aiming to encourage viewers to act quickly on the promotion. The color palette is dominated by orange, black, and metallic silver.
