Tower 28 Beauty

Last Chance to MakeWaves! 🌊

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Happy LNY From Us to You 🧧 🐎

To our beloved Tower 28 community, You may have seen the 2016 vs. 2026 trend recently and Bad Bunny’s Super Bowl performance, a love letter to his community and roots. But did you know that just ten

WE NEVER DO THIS 🫢

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Buy One, Get One FREE Mascara

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Find Your Perfect Match 💘

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Real results, clinically proven 🧪

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The Perfect V-Day Gifts 💕

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We Can't Stop Swiping

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NEW Swipe Serum Concealer Shades ✨

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LAST CHANCE TO WIN!

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Win a FULL YEAR of SOS Spray!

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Wash Smarter, Not Harsher

[Serious skin relief. 97% agree they experienced 
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NEW! SOS Body Wash Treatment

[Not Your Basic Bleach: NEW! SOS Rescue + Relief 
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bleach baths (yep, l

So… about that bleach bath 👀

By now you’ve probably seen our Bleach Bath Kit stunt making its way around the internet. And… you’re right. We really leaned in. Bleach dyed towel, nose plugs, 40 gallons of “LA water”... the whole t

Bleach Bath?

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Gift $50 Get $10

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20% off ends tonight

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Before We Wrap

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A Little Second Chance

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Still time: Gloss gift ends tonight!

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Have We Met?

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A few of our favorite things 💜🧡

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A Safe Space For Sensitive Skin

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