CUUP

CUUP loungewear, starting at $25

Still wearing the same underwear from last year?

New year, better bra lineup

Winter whites, the CUUP way

Staying in never looked (or felt) this good​

P.S. we made intimates-inspired apparel​

FINAL HOURS: UP TO 70% OFF​

SALE ENDS TONIGHT!​

We get it, resolutions are hard​

New year, better bras (now from $20!)​

HNY! Here's up to 70% off CUUP bras​

It's here! 2025 CUUP Wrapped​

Iconic CUUP bras: up to 70% off

*SALE* into 2026 with CUUP support​

Top-drawer reminder: up to 70% off (!!)​

Bras from $20, underwear from $6...

P.S. new CUUP styles added to sale ​

END OF SEASON SALE IS HERE!​

IT'S YOURS! EXCLUSIVE EARLY ACCESS

The only CUUP gift that doesn't need to ship​

Deliver a CUUP gift to their inbox in seconds

A sheer & sparkling NYE look, styled by @claudiali​

How your underwear color influences the year ahead...​

Gift yourself *new* CUUP for new beginnings ♥️​

Gift yourself intimates that sculpt & smooth ♥️​

Gift yourself base layers that match ♥️​

Gift yourself buttery-soft support ♥️​

How to wear Pantone's 2026 color à la CUUP​

Give the gift of choice ♥️​

Give the gift of romantic, modern lace ♥️​

Gift yourself a CUUP holiday wardrobe ♥️​

Gift yourself impossibly soft underwear ♥️​

Gift yourself comfy cotton layers ♥️​

Gift yourself curated CUUP packs ♥️​

Gift yourself soft, sexy mesh moments ♥️​

Introducing 12 Days of Gifting Yourself ♥️​