0:00intro margarita discussion Two women are seated outdoors at a table under a clear, sunny sky. The woman on the left, with blonde hair styled in a half-updo, wears a vibrant pink and lime green bikini top, adorned with small golden beads and a delicate gold necklace. She is looking towards the woman on the right, who wears a white hooded sweatshirt and has blonde hair flowing down. Both women have margarita glasses with lime wedges and decorative umbrellas in front of them. A bowl of potato chips is also visible on the table. The background features lush green foliage, palm trees, and a large white patio umbrella, suggesting a poolside or resort setting. The bright sunlight creates soft shadows and a relaxed atmosphere. Yellow text overlays appear sequentially: "Two Margaritas.", "Come on, let's have a drink.", and "I can't right now. I'm trying to lose weight." towards the bottom of the screen.
0:05metabolism balance talking head A muscular, shirtless man with short dark hair and a beard is seen from the chest up, leaning forward on a counter. He has prominent arm tattoos, including an intricate urban landscape design on his left bicep and shoulder. He holds a margarita glass with a red-rimmed spice and a lime wedge. Behind him, a large black and white artwork featuring a bull's eye and nose is visible, along with dark wooden cabinetry in a kitchen setting. The lighting is direct and bright, highlighting his muscular physique. He gestures with his hands as he speaks, conveying a serious but informative tone. Yellow text overlays appear: "Uh, yes. You absolutely can.", "The key is balance.", "Both in what you eat and drink but also balancing your hormones using science back methods."
0:15attention grabber host A man with short dark hair, a beard, and glasses is seen in a close-up shot, framed from the chest up. He is outdoors, standing on a paved road next to a grassy, sloped hill. He wears a dark, sleeveless tank top. He has a wide-eyed, slightly surprised or emphatic expression and points directly at the camera with his right hand. The background is softly blurred, focusing attention on the man. The natural lighting is bright and clear. A large, bold, green text overlay "WATCH THIS!" appears prominently in the center of the screen, enhancing the attention-grabbing nature of the shot.
0:16metabolism killers demonstration A muscular, shirtless man with short dark hair and prominent tattoos on his left arm stands confidently in a spacious kitchen. He is wearing black athletic shorts. The kitchen features dark wooden cabinets, granite countertops, and a lighter-colored floor. He sequentially presents various food items to the camera, holding each one up: first, a bowl filled with colorful cereal, then a large white platter loaded with chocolate chip cookies and dark sandwich cookies, and finally, a white plate containing an assortment of deli meats (ham, turkey, bologna slices). After showcasing each item, he emphatically places them on the kitchen counter, creating a spread of 'metabolism killers.' He uses expressive hand gestures as he speaks, maintaining a serious and informative tone, explaining that many people consume these foods daily without understanding their impact on weight loss. Text overlays appear and change at the bottom: "This is a metabolism killer.", "And even this is a metabolism killer.", and "The sad reality is, most people eat these foods every single day and wonder why they can't lose weight."
0:32split screen gym talking head This scene employs a split-screen format. On the right side, a blonde woman, appearing to be in her 30s, with her hair partially pulled back, is speaking directly to the camera. She wears a pink and white patterned sports bra, and a vibrant green glowing outline frames her face, drawing attention to her. On the left side, a muscular man, with short dark hair and tattoos on his left arm, is performing arm exercises in a well-lit gym. Initially, he wears a green VSHRED tank top, which he swiftly pulls off to reveal his bare, muscular torso before continuing his workout. Various gym equipment is visible in the background, including benches and weight racks. The lighting is bright and clean in both frames. Text overlays are visible: "Have you seen this guy?" and "Cuz what he says actually makes a lot of sense."
0:36fat demonstration A muscular, shirtless man with dark hair and tattoos on his left arm stands in a kitchen. He is wearing black athletic shorts. He holds up two large, yellow, irregularly shaped, semi-translucent models, realistically representing human body fat, one in each hand. The models are roughly the size of a human head each. Behind him, kitchen cabinets and a microwave are visible, along with a blue propane torch sitting on the counter to his right. The lighting is bright and even, casting subtle shadows and highlighting his physique. He looks directly at the camera with a serious and direct expression, emphasizing the visual impact of the fat models. A yellow text overlay "This is what 10 pounds of FAT looks like..." appears at the bottom of the screen.
0:40vshred logo reveal A tight close-up shot focuses on a muscular man's upper torso and face. He has short dark hair and a determined expression, looking directly into the camera. He is wearing a white sleeveless tank top with the prominent dark blue 'VSHRED' logo emblazoned across the chest. His well-defined chest and shoulder muscles are clearly visible. The background is a slightly blurred outdoor setting, possibly by a pool, with soft, natural lighting. The shot is intentionally brief and impactful, serving to showcase the brand and the man's fitness.
0:40metabolism transformation metaphor A muscular, shirtless man with short dark hair and tattoos on his left arm stands in a kitchen setting, holding the two yellow fat models as before. He is wearing black athletic shorts. In his left hand, he holds a small, yellow cigarette lighter, and in his right hand, he holds a blue propane torch with a black nozzle. He uses these items as props to illustrate a metaphor about metabolism, gesturing with the lighter first, then the larger, more powerful torch. The background is the same kitchen with wooden cabinets and a microwave. The lighting is bright and even. He speaks with a serious and instructional tone. Text overlays guide the viewer through his analogy: "If you want to drop this... or more!", "You've gotta take your metabolism", "From this...", "to this!"
0:47female testimonial before after This is a split-screen testimonial featuring a female. On the left side, a woman with dark, wavy hair tied back in a bun, wearing a dark red tank top and a distinctive long pendant necklace, speaks directly to the camera from an indoor setting. A chandelier is partially visible in the blurred background. She speaks with an excited and confident expression. On the right side, the same woman stands in a room with a white door and light gray walls. She is wearing a black sports bra, maroon-colored athletic shorts, and athletic shoes. She poses confidently, first facing forward, then turning to show her back and looking over her shoulder. Her toned physique, including a visible 'v-cut' and defined arms and shoulders, is evident. Text overlays appear at the bottom: "I got like that shredded six pack and that v cut and my arms, my shoulders. I started seeing any of that stubborn little bits of fat just melt away." A small legal disclaimer runs along the very bottom of the screen: "Extreme, atypical results are featured. Your results may vary. For typical results of some of our programs, see our testimonial support page. Some customers extend their programs to achieve their maximum results."
0:56male testimonial pants transformation This scene presents a male testimonial, transitioning between two different shots. Initially, a man with a beard, appearing to be in his 30s-40s, is speaking directly to the camera. He wears a black t-shirt and is seated in an indoor setting with a plain, slightly blurred background, characteristic of a webcam or video call. He speaks with an excited and surprised tone. This then cuts to him standing, wearing a plain white t-shirt, holding up a pair of blue denim jeans around his waist. The jeans are visibly much too large for him, demonstrating his significant weight loss. He smiles proudly. The scene then cuts back to him speaking in the black t-shirt. Text overlays appear at the bottom: "The fat just started melting off, like literally melting.", "I was like, wait a second, my pants don't fit me anymore. What happened? They fit last week." A legal disclaimer is present at the very bottom of the screen: "Extreme, atypical results are featured. Your results may vary. For typical results of some of our programs, see our testimonial support page. Some customers extend their programs to achieve their maximum results."
1:03female testimonial muscle bikini This scene features a female testimonial, shifting between two distinct settings. First, a woman with long, dark hair, wearing a black jacket over a purple top, speaks directly to the camera from an indoor location. The background consists of vertical striped curtains, likely in a home or office setting. She speaks with a confident and happy expression. The scene then transitions to her standing outdoors by a pool or a man-made waterfall with rock formations and lush green plants. She is wearing a black bikini top with colorful embroidered details, black bikini bottoms, and has sunglasses pushed up onto her head. She smiles broadly and poses confidently, showcasing her toned, muscular physique. Text overlays are displayed at the bottom: "I put on a ton of muscle, which actually I think was the big difference for me is, by putting on that muscle, all the fat just started melting off." A legal disclaimer is visible at the very bottom of the screen: "Extreme, atypical results are featured. Your results may vary. For typical results of some of our programs, see our testimonial support page. Some customers extend their programs to achieve their maximum results."
1:10older male talking head An older male, appearing to be in his 50s-60s, with short grey hair and glasses, is positioned in a medium close-up shot. He wears a dark green long-sleeved shirt and is seated in front of a professional-looking Shure microphone, suggesting a podcast or interview setting. He speaks directly to the camera, using expressive hand gestures to emphasize his points. The background features a light-colored wall adorned with several framed abstract black and white artworks, creating a modern and professional ambiance. The lighting is soft and even, highlighting his face and gestures. A white text overlay "Susan and I have been recommending the V Shred quiz because it's been so easy." appears at the bottom of the screen.
1:13older couple testimonial waterfall An older couple is standing outdoors by a beautiful, decorative waterfall, surrounded by rock formations and vibrant green foliage. The male, with short grey hair and glasses, wears a blue t-shirt and dark shorts; he smiles and gestures towards the female. The female, with long brown hair, wears a bright red one-piece swimsuit and smiles confidently at the camera. She then turns to show her back, revealing the intricate lacing design of her swimsuit. The scene is brightly lit by natural sunlight, creating a warm and inviting atmosphere. Text overlays appear at the bottom of the screen: "It's been so effective. We've used it. I'm down over 10 pounds. She's over like 8 pounds." A legal disclaimer is visible at the very bottom of the screen: "Extreme, atypical results are featured. Your results may vary. For typical results of some of our programs, see our testimonial support page. Some customers extend their programs to achieve their maximum results."
1:15older couple testimonial vshred An older couple is shown standing indoors, in what appears to be a living room with a large, colorful abstract painting on the wall behind them. The male, with grey hair and glasses, wears a black t-shirt and blue jeans; he pulls down his jeans at the waist to demonstrate how loose they are, indicating significant weight loss. The female, with long brown hair, wears a dark grey spaghetti strap top and a light blue denim skirt, also showing off her slimmer waistline. Both smile confidently. The scene then quickly cuts to a close-up of the male, now wearing a black VSHRED t-shirt, proudly flexing his bicep. The female is smiling in the background, out of focus. Text overlay: "I'm at 16 pounds now." A legal disclaimer is visible at the very bottom of the screen: "Extreme, atypical results are featured. Your results may vary. For typical results of some of our programs, see our testimonial support page. Some customers extend their programs to achieve their maximum results."
1:19diets problem statement broll A muscular man, wearing a blue VSHRED tank top, is speaking directly to the camera, his upper body framed against a dynamic background of various food B-roll shots. He gestures expressively with his hands as he talks about the confusion surrounding different diets. The B-roll segments include: a close-up of a vibrant, syrupy fruit dish (possibly baked plums or peaches), followed by a shot of mashed green avocado being handled by blue-gloved hands, then a close-up of delicate finger limes revealing their unique caviar-like pulp, and finally, an overhead view of a cracked egg sizzling in oil on a white surface. The lighting is bright and clear, making the food items look appealing and the speaker distinct. Text overlays appear: "HOW DO YOU KNOW WHAT TO EAT?", "Well, there's a MILLION DIFFERENT DIETS OUT THERE", and "that are all SENDING YOU MIXED SIGNALS."
1:25quiz intro treadmill A muscular, shirtless man with short dark hair and tattoos on his left arm is walking on a black treadmill. He is wearing black athletic shorts and white sneakers. The setting is a gym or fitness studio, with a dark gray, textured wall serving as the background. He faces the camera, gesturing with his hands as he speaks with confidence and energy. The lighting is direct, highlighting his well-defined physique. A large yellow text overlay at the bottom declares: "THE BEST PLACE TO START IS THIS QUIZ".
1:28quiz explanation screen recording A muscular man, wearing a blue 'VSHRED' tank top, is standing in a brightly lit kitchen with white cabinets and modern appliances. He gestures with his hands while speaking enthusiastically. Simultaneously, a screen recording of a smartphone is overlaid on the right side of the screen, displaying an interactive quiz. The quiz rapidly cycles through different questions, including: "What is your age range?", "Height 3'1"" (with options for Imperial or Metric units), "How much do you weigh?" (with a slider to input weight), and "How active are you?" (with options like 'Lightly Active', 'Moderately Active', 'Very Active', depicted with bar graphs). The screen recording shows the user interacting with the quiz interface, highlighting its ease of use. The lighting in the kitchen is clean and bright. Text overlays appear: "THIS QUIZ It's a free quiz, it's six questions. It's super easy, takes literally 20 seconds to fill out. You can do it right now."
1:34metabolic types explanation A close-up shot focuses on a whiteboard mounted on a black easel. The whiteboard is filled with a diagram titled "METABOLIC TYPES," illustrating three distinct body types: "ECTOMORPH" (characterized as lean and long), "MESOMORPH" (depicted as muscular and athletic), and "ENDOMORPH" (shown as rounder and curvier). The sections for "ECTOMORPH" and "MESOMORPH" are highlighted with a bright yellow background, drawing attention to them. A man's tattooed hand and arm are visible, pointing directly at the "ECTOMORPH" figure on the whiteboard. The background, though blurred, suggests a gym or fitness studio, with a black exercise bench visible at the bottom of the frame. A text overlay "it tells you what your body type is" appears at the bottom.
A muscular man, wearing a blue 'VSHRED' tank top, is standing in a brightly lit kitchen with white cabinets. He faces the camera, gesturing with his hands and smiling confidently as he concludes his explanation. The kitchen environment is clean and modern. The lighting is bright and even. A text overlay, truncated with an ellipsis, "tells you the" is visible at the bottom of the screen, implying more information to follow and encouraging engagement.
