0:00initial product introduction The scene opens with a medium shot of a young woman standing in a modern bathroom. She has wet, curly, light brown hair and is wearing a dark teal, silky robe tied at the waist. She holds a dark teal product tube, squeezing it slightly. Her expression is a mix of playful exasperation and confidence as she speaks directly to the camera. The background features light gray tiled walls, a glass shower enclosure on the left, and a large mirror reflecting parts of the room. Overhead lighting casts a bright, even glow. On-screen text reads: 'if I was ever stranded on a desert island' then transitions to 'this is the one product I'm taking with me'. The dominant color palette includes shades of teal, gray, and the warm tones of her hair and skin.
0:02curly hair product explanation This scene maintains a medium shot of the same woman, now with her curly hair appearing dry and styled, showcasing its full volume and bounce. She continues to address the camera, holding the dark teal product tube in her left hand and gesturing with her right. Her expression is bright and enthusiastic, emphasizing the benefits of the product. The modern bathroom setting with gray tiles and glass shower remains the background. The lighting is bright and even, highlighting her hair's texture. On-screen text appears: 'for obvious reasons' which then changes to 'but let me show you why with this one product routine'. The overall mood is positive and instructional, with the teal product tube providing a consistent brand color.
A tight close-up shot focuses on the dark teal product tube, held vertically by the woman's hands. The 'AVEDA botanical repair bond-building styling creme' logo and text are clearly visible, with 'AVEDA' at the top and additional descriptive text below. The background is blurred, showing the subtle reflections and textures of the bathroom environment, maintaining a clean aesthetic. The lighting is bright and direct, ensuring the product details are sharp and legible. The woman's manicured hands with white nails gently frame the product, highlighting it as the central subject. On-screen text identifies the product: 'Aveda botanical repair™ bond building styling creme'.
0:08product dispensing This close-up shot captures the woman dispensing a dollop of the white, creamy product from the dark teal tube into her left palm. Her hands are neatly framed in the lower center of the screen, with the tube held firmly in her right hand, oriented downwards. A stream of white product emerges from the tube's opening, landing softly in her outstretched palm. The background is a soft blur of the bathroom, keeping focus entirely on the product and its application. Bright, even lighting illuminates the action, emphasizing the product's texture. On-screen text reiterates: 'Aveda botanical repair™ bond building styling creme'.
0:10product feature highlight Returning to a medium close-up, the woman is once again speaking directly to the camera, holding the dark teal product tube. Her expression is animated and slightly surprised, with wide eyes and raised eyebrows, adding a touch of playful humor. She is still in the teal robe, and the modern bathroom background is visible behind her. The lighting remains consistent and bright. On-screen text, intentionally misspelled for emphasis, reads: 'CRÈME* so you know it's fancy but'. This segment serves to highlight the product's premium quality with an engaging and slightly humorous delivery.
0:12applying to damp hair frizz The scene shifts to a medium shot of the woman from the chest up, focusing on her upper body and hair in the bathroom. Her hair is noticeably damp, and she is rubbing her hands together before running them through her hair to apply the product. She is wearing the dark teal robe. The modern bathroom with gray tiles and glass shower remains the backdrop. The lighting is bright and even. On-screen text first displays 'most importantly' and then transitions to 'Smooths frizz up to 72 hours'. This part of the demo focuses on the application technique and a key benefit, emphasizing the product's ability to combat frizz.
0:14styling and strengthening The camera maintains a medium close-up, focusing on the woman's head and hands as she meticulously combs and finger-coils sections of her damp hair. Her hair is still styled with a side part, and she uses an orange-bristled brush to detangle and define the curls, followed by her fingers to shape them. She is wearing the dark teal robe. The bathroom setting is visible in the background, with glass and tiled surfaces. The lighting remains consistent, highlighting the texture of her hair as she works. On-screen text states: 'reinforce hair's integrity at the core with a bond-building plant molecule'. This sequence demonstrates precise styling techniques and the product's structural benefits.
0:19full head application This shot is a medium close-up, focused on the top and sides of the woman's head as she applies the product to her hair. Her hair is still damp and curly, with strands falling over her face, obscuring her eyes. She uses both hands to comb through the roots and distribute the product evenly, lifting sections of hair upwards. She is wearing the dark teal robe, and the bathroom background remains visible. The bright, overhead lighting illuminates her hair. Several lines of on-screen text appear sequentially: 'it is a nourishing multi-benefit styling hair cream that creates flexible hold', then 'heat protection up to 450 degrees, style memory', and finally 'it also helps strengthen'. This segment emphasizes the product's comprehensive benefits for hair styling and health.
0:25scrunching and reveal The scene begins with a medium shot of the woman holding the dark teal product tube, then turns to show her from behind, facing a mirror, as she scrunching her now styled and bouncy curls. She gently lifts and compresses her hair with both hands, showcasing its volume and definition. She is wearing the dark teal robe. The modern bathroom setting with gray tiles and glass is clearly visible in the background, with her reflection in the mirror enhancing the sense of depth. The lighting is bright and even. On-screen text first states: 'soften my hair and maintains the overall integrity of my curl pattern', followed by 'look at these curls!'. The focus is on the successful styling and the health of her curls.
0:29curl bounce demonstration In a dynamic medium shot, the woman turns her head from side to side, shaking her styled, light brown curly hair to demonstrate its bounce and movement. Her curls are voluminous and appear well-defined, flowing freely. She is still wearing the dark teal robe, with the modern bathroom serving as the consistent background. The bright, even lighting emphasizes the texture and shine of her hair. On-screen text reads: 'I really feel like the results speak for themselves here...'. This scene visually confirms the product's effectiveness in creating natural-looking, flexible curls, conveying a sense of satisfaction and confidence.
0:32final results statement The scene returns to a medium shot of the woman, now facing the camera with her perfectly styled, voluminous, light brown curly hair. She holds the dark teal product tube in her left hand and gestures with her right. Her expression is radiant and happy as she speaks, occasionally turning her head to show the movement of her curls. She is wearing the dark teal robe, and the familiar modern bathroom provides the backdrop. The lighting remains bright and consistent. On-screen text states: 'With just this product in my hair and styling with my fingers', which then changes to 'my curls are this happy and so'. This segment serves as a powerful testimonial to the product's efficacy and ease of use.
0:37call to action and outro In the concluding medium shot, the woman continues to speak directly to the camera, holding the dark teal product tube. Her expression is confident and playful, gesturing with her hands and occasionally shaking her head to emphasize her bouncy curls. She is wearing the dark teal robe. The modern bathroom setting remains in the background. The bright, even lighting ensures clear visibility. On-screen text appears sequentially: 'if a desert ever finds me...', then 'it'll also find this product', followed by 'Aveda botanical repair™ bond building styling creme', and finally a clear 'shop now' call to action. This segment wraps up the video with a final endorsement and a direct prompt for viewer engagement.
