0:00salon intro client stylist This is a medium shot inside a modern, brightly lit hair salon. In the foreground, a young woman with long blonde hair, wearing a black sleeveless top and light-wash blue jeans, is sitting in a black salon chair. She is turning slightly to her left, looking over her shoulder towards the camera, with a confident expression. Her left hand is resting on the armrest, while her right hand is casually placed on the back of the chair. Behind her, a female stylist, also with long blonde hair and wearing a black turtleneck and black pants, stands, looking down at the client's hair. The background features light-colored walls, large windows letting in natural light, and green plants adding a touch of warmth. The overall color palette is modern and clean with blacks, whites, and natural wood tones, accented by green foliage. The 'AVEDA' logo in white capital letters, with 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' below it, is overlaid on the lower half of the screen.
0:00hair color mixing ingredients This is an extreme close-up, overhead shot focusing on the process of mixing hair color. A dark gray mixing bowl is placed on a digital kitchen scale, which displays numerical values such as '0 g', '33 g', and '7 g' as ingredients are added. The background is a textured light gray countertop. A hand, with light pink painted nails, is seen adding various components into the bowl: first, a white, powdery substance from a small, square scoop; then, a thick, creamy white liquid is poured from a gray squeeze bottle; finally, a small amount of reddish-brown liquid is squeezed from a red tube with a silver cap. The components are added sequentially, building up the mixture. The lighting is bright and even, highlighting the textures of the ingredients. The text 'TRULY BESPOKE HAIR COLOR. ONLY AT AN AVEDA SALON.' is overlaid in white, centered on the screen.
0:04hair color mixing stirring An extreme close-up, overhead shot shows a hand vigorously stirring the hair color mixture in a dark gray mixing bowl. The mixture is now a smooth, creamy white paste. A white stirring tool, resembling a small whisk or spatula, is used to combine the ingredients, creating a rapid, swirling motion. The background is the same light gray countertop, slightly blurred. The lighting is bright and even, emphasizing the smooth, consistent texture of the mixed product as it is prepared for application.
0:05applying hair color brush An extreme close-up shot focuses on a black brush applying the creamy white hair color mixture to sections of dark hair. The camera is slightly above and to the side, showing the brush moving smoothly downwards, coating individual strands. The hair has visible lighter highlights peeking through the darker base, indicating a multi-tonal treatment. The background is blurred, making the action of application the sole focus. The lighting is soft and diffused, allowing the texture of the hair and the applied product to be clearly seen, emphasizing precision and even coverage.
0:06hair rinsing close up An extreme close-up shot, from a slightly overhead perspective, shows water rinsing through hair. The hair is light brown/blonde, and the water is clear, creating bubbles and foam as it cascades over the strands. The camera focuses on the water hitting the hair and running off, creating a dynamic visual of cleanliness and product removal. The background is blurred and dark, emphasizing the action. The lighting is bright and direct on the water, creating sparkling highlights and a fresh, clean aesthetic. The distinct sound of flowing water is present, enhancing the sensory experience.
0:08stylist drying client hair A medium shot captures the client sitting in a salon chair, facing slightly to her left, with the stylist standing directly behind her. The client has long, newly styled blonde hair with loose waves and a center part, radiating freshness. She is smiling gently, conveying satisfaction. The stylist, also with long blonde hair, is using a hairdryer (mostly out of frame) to dry the client's hair. Her hands are positioned on either side of the client's head, gently lifting and shaping sections of hair. The background is a clean, modern salon interior with light gray walls, suggesting a professional and pleasant environment. The lighting is soft and even, flattering both subjects.
0:09client happy close up A close-up shot of the client's face, showing her with perfectly styled long blonde hair. Her hair is voluminous and has a natural wave, framing her face beautifully, indicating a successful treatment. She has a bright, genuine smile, revealing perfect teeth, and her blue eyes are slightly crinkled at the corners, indicating deep happiness and satisfaction. She is looking slightly downwards and to the side, radiating contentment. Her skin is clear and glowing. The background is softly blurred, keeping the focus entirely on her joyful expression and radiant hair. The lighting is soft and flattering, enhancing her natural beauty.
0:10hair drying dark hair back An extreme close-up shot from behind, focusing on the back of the client's head as a powerful stream of air from a hairdryer (not visible) is directed at her dark brown hair. The hair has subtle lighter highlights and is being tossed and lifted by the airflow, showing its dynamic movement, volume, and texture. The individual strands are highlighted by the movement, creating a sense of energy. The background is dark and blurred, isolating the hair action and emphasizing the styling process. The lighting highlights the individual strands as they move, adding depth.
0:11hair drying dark hair side An extreme close-up shot of the side of the client's head, showing her dark brown hair being styled with air from a hairdryer (not visible). The hair is actively being blown and moved, revealing its dynamic movement, natural wave, and healthy texture. The camera focuses on the flow of the hair, emphasizing its volume and natural bounce, indicating a professional styling result. The background is dark and out of focus, drawing attention solely to the hair. The lighting is soft but effectively shows the different shades within the hair, from dark brown to lighter highlights.
0:13client reveal styled hair A medium close-up shot of the client, who has long, voluminous blonde hair, now appearing freshly styled and radiant. She gracefully turns her head to look over her left shoulder directly towards the camera, offering a soft, knowing smile. Her blue eyes are clear and engaging, conveying confidence and satisfaction. Her hair falls gracefully around her shoulders, showcasing its texture, shine, and the successful outcome of the hair treatment. She is wearing a simple black top. The background is blurred, possibly the salon interior, but it's indistinct, keeping the focus on her. The lighting is soft and even, flattering her features and highlighting her hair's new vibrancy.
0:14call to action salon A wide shot inside the modern salon, similar to the first scene but from a slightly different, wider angle. Two female clients are visible, one in the foreground sitting in a chair with her back partially to the camera, another further back being attended to by a stylist. The stylist from previous scenes (blonde hair, black top) is also identifiable. The salon is brightly lit with large windows and white walls, creating a spacious and airy feel. Green plants are seen in the background, adding natural elements. Overlaid in white, large capital letters is the clear call to action: 'BOOK AN APPOINTMENT AT AN AVEDA SALON'. In the upper right corner, the AVEDA logo is displayed, along with 'Certified B Corporation' and other environmental/ethical certifications. At the bottom, a disclaimer reads: 'The Aveda Corporation, its products and the corporate-owned Aveda Experience Centers are certified B Corp™.' The overall color palette is clean with whites, grays, black, and natural greens.
