0:00intro kit overview
A medium shot frames an attractive Black woman from the chest up, centrally positioned against a plain, light grey wall. To her left, a glimpse of a green potted plant adds a touch of natural color. She has wide, excited eyes and a broad smile, holding an assortment of 'Kitsch' brand hair care products including solid shampoo/conditioner bars in various shapes (an 'S' shape and a rainbow shape), small beauty bar bags, and a dark dropper bottle. The products are white and beige-toned, packaged simply. Her long, dark, wavy hair cascades over her shoulders. She wears a form-fitting, ribbed brown top with gold button details. The lighting is soft, frontal, and even, casting minimal shadows. A vibrant magenta text overlay reads "Kitsch just dropped this NEW Winter Welcome Kit 👀👀".
0:03shampoo bar showcase
The scene maintains the previous medium shot of the same Black woman, still against the light grey wall with the green plant hint. She is now holding two distinct Kitsch shampoo and conditioner bars, one 'S' shaped (tan) and one rainbow shaped (off-white), in each hand, showcasing them to the camera with a bright, enthusiastic smile and wide eyes. Her long, dark, wavy hair is well-groomed. The lighting remains soft and even. A magenta text overlay states: "These Shampoo and Conditioner Bars are insane!".
0:05shampoo bar demonstration
An overhead shot focuses on a white sink basin with a silver faucet, set against a grey granite countertop. The scene shows a pair of hands with red-painted nails, actively rubbing the tan 'S' shaped shampoo bar under running water, creating a rich lather. The soap and water cascade into the sink, generating a soft, foamy texture. The lighting is bright and direct, highlighting the wet hands and the lather. Text overlays appear sequentially: "They smell amazing.", "They're gentle", and "and they're perfect for anyone trying to cut down on plastic". The countertop features specks of black, white, and grey, while a white cabinet is visible below the sink.
0:09shampoo bar benefits
The shot returns to a medium framing of the Black woman, positioned centrally against a light grey wall. She holds the two Kitsch shampoo and conditioner bars (tan 'S' shape and off-white rainbow shape) in her hands, presenting them to the camera. Her facial expression is friendly and engaging, with a slight smile and direct gaze. Her dark, wavy hair frames her face. The lighting is soft and even. A magenta text overlay reads: "cut down on plastic".
0:11product close up S bar
A close-up shot focuses on a hand holding a tan 'S'-shaped solid shampoo bar. The hand is positioned centrally, holding the product firmly. The background is blurred, showing hints of green from a plant and a light wall, creating a shallow depth of field. The lighting is soft, highlighting the texture and color of the bar. A magenta text overlay reads: "For my shampoo and conditioner combo, I opted for the".
0:12product close up rainbow bar
A close-up shot of the same hand, with red-painted nails, now holding an off-white rainbow-shaped solid conditioner bar. The product is clearly visible and centrally framed. The background remains a blurred mix of green plant and light wall. Soft, even lighting illuminates the product. A magenta text overlay shows: "Coconut Oil Solid Shampoo and Conditioner".
0:13product close up multiple bars
A close-up shot displays a hand holding multiple solid shampoo and conditioner bars, stacked and slightly fanned out, creating a textured arrangement. The colors vary from off-white to different shades of tan. The bars are held in the palm and fingers, occupying most of the central frame. The background is blurred, maintaining the shallow depth of field, with a quick, almost subliminal, dissolve effect transitioning between various bar shapes and colors held in the hand. The lighting is soft and even. The magenta text overlay "Coconut Oil Solid Shampoo and Conditioner" persists.
0:15beauty bar bags
A medium shot of the Black woman, smiling broadly at the camera. She is holding two 'Kitsch beauty bar bag' packages, one in each hand, displaying them prominently. One package is a light peachy-pink, labeled 'CONDITIONER', and the other is off-white, labeled 'SHAMPOO'. Her dark, wavy hair frames her face. The background is a plain light grey wall. The lighting is bright and soft. A magenta text overlay reads: "Plus, these Beauty Bar Bags are a must-have".
0:17scalp oil introduction
The scene remains a medium shot of the Black woman. She holds a small, dark amber glass dropper bottle of 'Kitsch' scalp oil in her left hand, close to the center of the frame. Her right hand is raised, with the index finger pointing upwards, emphasizing her point. Her expression is engaging, with a slight smile and direct eye contact. Her dark, wavy hair is visible. The light grey wall and a hint of the green plant are in the background. Soft, frontal lighting. A magenta text overlay states: "And the Kitsch Scalp Oil? A winter essential".
0:20scalp oil application
In a medium shot, the Black woman demonstrates the application of the Kitsch scalp oil. She raises the dropper bottle to her scalp with her left hand, gently squeezing it to dispense a few drops onto her hairline. Her right hand then moves to lightly massage the oil into her scalp. Her expression is focused and pleasant. Her dark, wavy hair is gently pushed back from her forehead during the demonstration. The background is the familiar light grey wall. The lighting is soft and even. A magenta text overlay reads: "I just add a few drops and massage it in".
0:22hair catcher recommendation
The Black woman is shown in a medium shot, her expression animated and her hands gesturing expressively. Initially, both index fingers are raised, as if making a point, then her hands spread wide, palms facing the camera. She talks about a 'Hair Catcher' product. Her dark, wavy hair is prominent. The light grey wall is the background. The lighting is soft and even. Text overlays appear: "This Hair Catcher?", then "A hero product", and finally "If you've got someone shedding all over their shower, give them this immediately".
0:29gifting suggestion
The Black woman continues to speak directly to the camera in a medium shot, her expression shifting from friendly to a more playful, conspiratorial look as she points two index fingers towards the viewer, then lowers them. Her long, dark hair frames her face. The light grey wall remains in the background. Soft, even lighting. Text overlays: "Honestly,", then "my cousin would love this kit", and finally "so this is going straight under her tree".
0:33value proposition
The Black woman in a medium shot explains the product's value. She uses expressive hand gestures, initially holding her hands up, palms open, then bringing her index fingers and thumbs together to form small circles, emphasizing her points. Her eyes are wide with excitement. Her dark, wavy hair is visible. The light grey wall forms the background, with a subtle hint of the green plant. Soft, frontal lighting illuminates her face. Text overlays: "Oh and by the way, this bundle is a $49 value for only $28", then "Literally the cost of just the shampoo and conditioner bars alone", and finally "Such a steal!".
0:42call to action gifting
The final scene is a medium shot of the Black woman, once again holding the full assortment of Kitsch products (shampoo/conditioner bars, beauty bar bags, and scalp oil) in her hands, similar to the opening shot. She smiles warmly and directly at the camera, conveying a sense of final encouragement. Her dark, wavy hair is neatly styled. The plain light grey wall and a corner of the green plant remain in the background. Soft, even lighting. Text overlays: "So if you're gifting this season, grab the Kitsch Winter Welcome Kit before it sells out Your people will thank you".
