0:00before after curling struggle
The scene opens with a medium shot of a young woman standing in an indoor setting, likely a bedroom or bathroom, against a light beige wall with a white door in the background. Initially, her hair is styled in defined, bouncy curls, and she has a wide-eyed, surprised expression, with her mouth slightly open. Her hands are up near her head, as if she's just finished curling. The lighting is soft and even, suggesting indoor ambient light. A brown text overlay appears at the top center, stating: "I used to spend over 30 minutes curling my hair in the morning...". After a moment, her hair dramatically shifts to a slightly messier, disheveled but still curly look, and her expression changes to one of slight disappointment or fatigue as she runs her hands through it. The overall color palette is warm, dominated by the beige wall, the woman's light pink long-sleeved top, and her blonde-to-light-brown hair.
0:03damaged hair disappointment
This scene is a medium close-up of the same young woman, showcasing her hair in a disheveled, long, straight-to-wavy state, indicating damage. Her facial expression conveys sadness and disappointment, with a slight pout and downcast eyes. She is wearing a cream-colored, textured knit sweater with a V-neck. The background remains the same light beige wall with a white door. The lighting is consistent with the previous scene, soft and even. Text overlays above her head read: "but all of that heat was literally destroying my hair". Her hands are gently resting on her hair, emphasizing its condition. The color palette shifts slightly with her cream sweater, but the overall warm tones of the background persist.
0:06product reveal
The scene features a medium close-up of the young woman holding up a product box. She is wearing a dark blue long-sleeved top with white polka dots, suggesting a change of clothing from the previous scenes. She holds a rectangular, light pink and white box labeled 'heatless curling set.' The box also features small 'before & after' images of curly hair. She smiles genuinely at the camera, her face lit by soft, front-facing lighting. The background is the same familiar light beige wall and white door. A brown text overlay at the top announces: "Now I use the Heatless Curler from Kitsch." The focus is clearly on the product and her positive reaction to it. Her neatly manicured nails, painted a light pink, are visible as she holds the box.
0:08applying heatless curler
This medium close-up shot shows the woman demonstrating the application of the heatless curling rod. She is seen wrapping sections of her long, straight, blonde-brown hair around the soft, pink and white heatless curler rod. Her focus is on the task, and she maintains a pleasant, slightly smirking expression towards the camera, suggesting ease of use. She is still wearing the dark blue polka-dot long-sleeved top. In the background, the beige wall and white door are visible, along with a patterned towel hanging on a hook, adding a subtle domestic detail. The lighting remains soft and even. A gold-colored hair clip holds the top part of the heatless curler in place on her head. A brown text overlay states: "I just put it in before bed,".
0:11sleeping with curler
The scene features a medium close-up of the woman, now with her hair fully wrapped in the heatless curling rod, simulating sleep. She has her eyes closed, a peaceful expression on her face, and her hands are gently pressed together under her chin, resting against her cheek, in a typical 'sleeping' pose. She is wearing the same dark blue polka-dot long-sleeved top. The background remains the light beige wall and white door. Soft, warm lighting illuminates her face. A brown text overlay appears, completing the thought from the previous scene: "and wake up with soft, shiny curls". The overall mood is calm and serene, emphasizing the effortless aspect of the hair styling.
0:12revealing curls
In this medium shot, the woman is seen removing the heatless curling rod from her head, revealing perfectly formed, voluminous curls. Her expression is one of wide-eyed surprise and happiness, with her mouth slightly open, emphasizing the dramatic transformation of her hair. She is back in her light pink long-sleeved top, indicating a passage of time (morning). The beige wall and white door serve as the background. The lighting is bright and even, highlighting the shine and texture of her new curls. The brown text overlay from the previous scene, "and wake up with soft, shiny curls," is still present, perfectly aligning with the visual reveal. Her hands are actively pulling the rod away, showcasing the ease of removal.
0:13showcasing healthy curls
The scene continues with a medium shot of the woman, now confidently showcasing her beautiful, bouncy curls. She runs her hands through her hair, shaking it playfully and smiling at the camera, then shifts to a surprised, happy expression with an open mouth, mimicking the first scene but with healthy, styled hair. She is wearing the light pink long-sleeved top. The background remains the familiar light beige wall and white door. The lighting is consistent, bright and flattering. Multiple text overlays appear: first, "No heat, no effort", then "My hair seriously looks", and finally "healthier than ever". These texts emphasize the benefits of the product. The overall mood is joyful and energetic, celebrating the hair transformation.
0:17enjoying mornings
This scene provides a wider view, a medium wide shot, of the woman in a modern kitchen setting. She is seated on a stool at a speckled granite-like kitchen island, taking a sip from a dark mug. A silver laptop, adorned with numerous colorful stickers (including a peace sign, 'MAKE IT HAPPEN', 'FAITH MOVES MOUNTAINS'), is open in front of her. The kitchen features light-colored upper cabinets, a tiled backsplash, and stainless steel appliances like a microwave and a refrigerator. The lighting is bright and ambient, typical of an indoor kitchen. A brown text overlay appears: "and I finally got my mornings back". She looks content and relaxed, embodying the idea of having more time. The color palette includes the neutral tones of the kitchen, her dark pants, and the pop of color from the laptop stickers.
0:19call to action
The final scene returns to a medium shot of the woman against the light beige wall and white door. Her long, healthy curls are prominent. She smiles brightly at the camera, then gracefully turns her back to the camera, looking over her shoulder with another wide, charming smile, showcasing the full effect of her curled hair from different angles. She is wearing the light pink long-sleeved top. The lighting remains soft and flattering. Two text overlays appear: first, "Upgrade your routine", followed by "Get your heatless curlers today". The overall impression is one of happiness, confidence, and a clear call to action, with the woman's movements reinforcing the product's positive impact on her hair.
