0:00man eating beef chip close up
This scene captures a man in a close-up shot, from the chest upwards, as he intensely eats a beef chip. His mouth is open, revealing the food as he bites into the crispy, dark brown chip. The lighting is direct and bright, highlighting his facial features and the texture of the food. In the blurred background, hints of a vertical wooden slat wall, a black cap with a bright green logo, and various containers suggest an indoor, perhaps office or personal, setting. A bold text overlay in white with a red outline states: 'DONE WITH PROTEIN BARS & SWITCHING TO RIBEYE STEAKS', emphasizing the product's benefits. The overall mood is direct and engaging, focusing entirely on the act of consumption. The primary colors are the earthy browns of the chip and the man's skin tone, contrasted with the black of his shirt and cap, and the white and red of the text.
0:05hand holding round beef chip outdoors
The camera presents a close-up view of a hand holding a single, round, dark brown beef chip. The chip appears crispy and slightly irregular in shape, showcasing its natural texture. The background is softly blurred, revealing lush green foliage and trees under natural daylight, suggesting an outdoor setting like a park or garden. The lighting is bright and even, highlighting the details of the chip and the hand. Overlays of text appear: initially 'THIS...' in white, followed by 'IS A BEEF CHIP', confirming the product. The scene emphasizes the product's natural origins and snack-like form. The dominant colors are the rich brown of the chip, the warm beige of the skin and fingernails, and the vibrant greens of the background.
0:08hand holding striped beef chips outdoors
A close-up shot focuses on a hand holding two elongated, striped beef chips, which display a distinct pattern of dark brown meat and lighter, fatty sections. The chips have a somewhat irregular, rustic appearance. The background is blurred, showing soft green trees and hints of an urban or suburban outdoor environment, possibly a street or park, under bright daylight. A prominent red text overlay states '2 INGREDIENTS', drawing attention to the product's simplicity. The lighting is natural and bright, emphasizing the textures and colors of the chips. The overall color palette features earthy browns, creamy yellows, and the vibrant green of the distant foliage, with the red text providing a strong contrast. The camera remains static, allowing the viewer to absorb the visual details of the chips.
0:09beef chips ingredients display
This close-up shot continues to feature a hand holding two striped beef chips, similar to the previous scene. The background is again blurred green foliage, with a glimpse of a white plate, reinforcing the outdoor, natural theme. A small, stylized salt shaker emoji appears next to a plus sign, signifying the ingredients. The text '2 INGREDIENTS' is displayed, followed by 'Salt and Meat', clearly stating the product's composition. The bright, natural daylight illuminates the chips and the hand, making their textures and colors stand out. The scene maintains a focus on simplicity and natural components. The color palette includes the browns and creamy yellows of the chips, the green of the background, and the white of the text and plate. The camera is static, holding the composition.
0:11hands breaking beef chip
This close-up shot focuses on two hands, presumably female, breaking a round beef chip in half. The chip is visibly crispy as it snaps apart, revealing its textured interior. The background is a clean, plain white wall, which is partially covered by distinct diagonal shadow stripes, creating a graphic, minimalist aesthetic. The lighting is bright and directional, emphasizing the shadows and the crisp texture of the chip. Text overlays read 'THEY'RE LIKE...' followed by 'BUT LIKE...', hinting at the unique characteristics of the snack. The action highlights the chip's brittle nature. The color palette is dominated by the stark white of the wall, the dark shadows, and the earthy brown and beige tones of the beef chip. The camera remains static, capturing the precise moment of breakage.
0:13man eating from bag melt in mouth
A medium close-up shot features a bald man with clear-rimmed glasses, wearing a dark green t-shirt, enthusiastically eating a beef chip directly from a white and red product bag labeled 'CARNIVORE SNAX'. The background is an indoor setting with a light-colored wall adorned with several framed certificates and decorative items, suggesting an office or personal study environment. The lighting is even and bright, illuminating the man's face and the product. Text overlays read 'WHEN YOU EAT THEM' followed by 'MELT IN YOUR MOUTH', emphasizing the chip's texture. The man's facial expression conveys extreme satisfaction and enjoyment, with his mouth slightly open as he chews. The primary colors are the green of his shirt, the white of the wall, and the red and white of the product packaging, contrasted with the browns of the chip. The camera remains static, capturing his focused enjoyment.
0:15man displaying beef chips kitchen
This medium shot features a man, from the waist up, standing in a brightly lit kitchen. He is wearing a grey t-shirt and a camouflage baseball cap. The background consists of modern white kitchen cabinets, a white subway tile backsplash, and a speckled grey countertop. Notably, a set of deer antlers is displayed on top of the cabinets. The man holds up two beef chips, one in each hand, and then drops one into a large 'CARNIVORE SNAX' bag that is prominently displayed on the counter. His movements are deliberate and demonstrative, as he talks about the product. Overlays of text appear: an Instagram handle '@PNWILD_', followed by 'SALTY', 'SAVORY', and 'DELICIOUS' in red, highlighting the product's taste. The lighting is bright and even, typical of an indoor kitchen. The color palette includes the crisp whites of the kitchen, the muted grey of his shirt, and the earthy browns and yellows of the beef chips and antlers, contrasted with the bold red and white of the product packaging. The camera is static, focusing on the man's presentation.
0:18woman packing snax in kitchen
This medium shot captures a woman from the upper body to mid-thigh, as she stands in a modern kitchen. She is wearing a black tank top and light wash jeans. The bright kitchen features white shaker-style cabinets with black handles, a white subway tile backsplash, and a light grey speckled countertop. She is seen placing a white and red 'CARNIVORE SNAX' bag into a cream-colored canvas tote bag. The text overlay 'SO EASY TO THROW' emphasizes the convenience of the product. The lighting is bright and even, consistent with a well-lit kitchen. The color palette is clean and contemporary, dominated by whites, greys, and blacks, with the red and white of the snack packaging providing a pop of color. The woman's action is simple and practical, reinforcing the product's portability. The camera remains static, observing the activity.
0:20woman in car with snax bag
A medium close-up shot shows a woman seated inside a car, from the chest up. She wears dark-rimmed glasses and a dark uniform-like shirt, possibly scrubs. The car's interior, including the grey roof lining and visor, is visible but blurred in the background. She holds up a white and red 'CARNIVORE SNAX' bag, presenting it to the camera. The text overlay 'ON THE GO' highlights the product's portability and suitability for travel. The lighting is natural, coming from outside the car windows, casting soft shadows. The color palette is dominated by the dark tones of her clothing and hair, contrasted with the red and white of the product packaging and the grey of the car interior. Her expression is neutral but engaged, as if she is about to speak or endorse the product. The camera is static, focused on her and the product.
0:21young woman eating beef chip
A young woman is featured in a medium close-up shot, from the chest up, as she happily eats a beef chip. She has long, dark hair, styled down, and is wearing a light grey hooded sweatshirt. The background is a simple indoor setting with a light brown wall and a darker brown door. She holds a white and red 'CARNIVORE SNAX' bag, while also taking a bite from a beef chip. Her eyes are closed in contentment as she chews, suggesting a pleasurable experience. Text overlays read 'AND IT'S THE PERFECT' followed by 'SALTINESS', emphasizing a key attribute of the snack. The lighting is bright and even, giving a clean and natural look. The dominant colors are the light grey of her hoodie, the natural brown of her hair, and the red and white of the product packaging. The camera remains static, capturing her joyful reaction.
0:23snax in stroller
This is an overhead shot looking down into a baby stroller. A white and red 'CARNIVORE SNAX' bag is prominently placed in the stroller, alongside two drinking cups with lids – one light green and one white. The stroller's interior features a bright pink liner and a dark patterned fabric. The text overlay 'SO I CAN BRING THESE' appears, highlighting the product's travel-friendly nature. The lighting is bright and natural, suggesting an outdoor setting or a brightly lit indoor space. The color palette is vibrant, with the striking pink of the stroller liner, the contrasting red and white of the snack packaging, and the muted green and white of the cups. The scene emphasizes the convenience of the snack for parents or caregivers on the go. The camera is static, providing a clear, top-down view.
0:24woman child on bridge
A medium wide shot captures a woman and a young child on a wooden boardwalk or bridge. The woman, wearing a black top and light-colored shorts, is kneeling beside the child, who is wearing a white top and brown shorts. Both are looking at a 'CARNIVORE SNAX' bag. The background features lush green trees and foliage, suggesting a natural outdoor park or trail, with a glimpse of water underneath the bridge. A small red car icon slides across the bottom of the screen. The text overlay 'ON TRIPS' reinforces the travel convenience theme. The lighting is bright natural sunlight, creating a clear and pleasant outdoor scene. The color palette includes the natural browns of the wooden bridge, various shades of green from the trees, and the blue of the sky/water, with the red and white of the snack bag providing a focal point. The camera is static, capturing this sweet, interactive moment.
0:25blonde woman eating snack
A medium close-up shot features a woman with long blonde hair, wearing a white off-the-shoulder top, eating a beef chip with her eyes closed in apparent delight. The background is a clean, light-colored wall adorned with various framed artworks, suggesting an indoor, possibly home, environment. The text overlay 'TO WORK' reinforces the idea of the snack's versatility for different daily routines. The lighting is bright and even, creating a soft and appealing visual. The color palette is dominated by the bright white of her top and the wall, contrasted with the warm blonde of her hair and the earthy brown of the beef chip. Her facial expression clearly communicates pleasure and satisfaction. The camera remains static, highlighting her enjoyment.
0:27woman eating chicken nugget airplane
A close-up shot shows a woman, from the chest up, with her dark hair pulled back, wearing a dark-colored jacket. She is actively eating what appears to be a fried chicken nugget or a similar snack, holding it to her mouth with her fingers. The blurred background indicates she is inside an airplane, with hints of an airplane window and seat visible, suggesting travel. The text overlay 'YOU CAN JUST' appears, building anticipation for the full message about portability. The lighting is soft and ambient, typical of an airplane cabin. The color palette is muted, with the dark tones of her clothing, the light blues and greys of the airplane interior, and the golden brown of the food. Her focused expression shows she is concentrating on eating. The camera remains static.
0:28extreme close up food airplane
This is an extreme close-up shot focused tightly on a hand holding a piece of food, which appears to be a fried chicken nugget. The texture of the food is clearly visible, with its golden-brown, crispy exterior. The background is heavily blurred, but still suggests the interior of an airplane, maintaining continuity with the previous scene. The text overlay 'ANYWHERE' completes the thought from the prior scene, emphasizing the product's supreme portability. The lighting is soft and diffused, characteristic of an artificial cabin environment. The color palette is dominated by the warm golden brown of the food and the subtle, neutral tones of the blurred background. The camera is static, holding this detailed view.
0:29woman eating beef chip disbelief
A medium close-up shot features a woman with long, wavy dark brown hair and clear-rimmed glasses, wearing a black top. She is taking a bite from a striped beef chip, holding it delicately with her hand. The background is a plain, light brown wall, suggesting an indoor home or office setting. Her facial expression is one of wide-eyed disbelief and pleasant surprise, with her mouth slightly open in an 'o' shape, conveying that the taste is unexpectedly good. The text overlay 'UNBELIEVABLE' perfectly captures her reaction. The lighting is bright and even, highlighting her features and the texture of the chip. The color palette includes the dark tones of her hair and top, the warm brown of the wall, and the mixed browns and yellows of the beef chip. The camera is static, capturing this candid and expressive moment.
0:30hand holding beef chip cityscape sunset
This close-up shot frames a hand holding a large, striped beef chip against a stunning panoramic background. The chip exhibits a rustic mix of dark brown meat and lighter, almost crispy-looking fat. The outdoor background is a vibrant cityscape at sunset, featuring distant buildings, lush green trees, a body of water (possibly a lake or ocean), and what appears to be a golf course. The sky is painted with soft hues of orange, pink, and blue, indicative of golden hour lighting. The text overlay 'TO NOT EAT AT' then 'CORNER STORES' implies the snack is a healthier alternative. The lighting is warm and natural, casting a beautiful glow on the scene. The color palette is rich and varied, with the earthy tones of the chip contrasting with the vibrant greens of nature and the pastel colors of the sunset sky. The camera is static, capturing this picturesque contrast.
0:32man eating beef chip on the go
A medium close-up shot focuses on a man in his 20s or 30s, with long, light brown curly hair and a grey baseball cap, eating a beef chip. He is wearing a white t-shirt with a 'AMG PETRONAS FORMULA ONE TEAM' logo. He holds the striped beef chip close to his mouth and takes a bite, his expression focused on the food. The background is indistinct but suggests an indoor setting. The text overlay 'WHEN YOU'RE ON THE GO' emphasizes the snack's practicality for busy lifestyles. The lighting is bright and even, illuminating his face and the product. The color palette is dominated by the white of his shirt, the earthy brown of his hair, and the mixed browns and yellows of the beef chip. The camera remains static, capturing his casual consumption.
0:33woman unwrapping snack kitchen
This medium close-up shot features a woman with dark brown hair, pulled back from her face, wearing a black tank top. She is in an indoor setting, likely a home, with a light brown wall, a decorative mirror with an ornate frame on the left, and a window with white panes on the right. She is smiling and laughing as she unwraps a beef chip from its packaging, then holds it up to the camera. Text overlays read 'IT'S JUST A GREAT SNACK' followed by 'TO HAVE ON HAND TO REACH FOR', highlighting the product's convenience. The lighting is bright and natural, coming from the window, giving the scene a fresh and inviting feel. The color palette is warm, with the dark tones of her hair and top contrasting with the light brown wall and white window frames. Her animated expression communicates genuine happiness and endorsement. The camera is static.
0:37hand holding beef chip lake view
A close-up shot presents a hand holding a dark brown, irregularly shaped beef chip against a natural, scenic background. The chip appears slightly curled and crispy. The blurred outdoor background features lush green trees and a wide expanse of water, likely a lake or large river, under a bright, overcast sky. The text overlay 'A BAG OF CHIPS' appears, suggesting a comparison to traditional snacks. The lighting is diffused and natural, typical of an overcast day, providing soft and even illumination. The color palette combines the earthy brown of the chip, the warm beige of the hand and fingernails, and the various shades of green and blue from the natural landscape. The camera is static, focusing on the product in a picturesque setting.
0:38woman eating beef chip driving
A close-up shot features a woman with long blonde hair, wearing a blue and white striped dress, smiling and eating a beef chip. She is positioned outdoors, with a white building exterior and green foliage visible in the softly blurred background, suggesting a casual outdoor setting on a sunny day. Her expression is bright and cheerful as she bites into the chip. The text overlay 'SO IF I'M DRIVING' emphasizes the snack's convenience for travel or being on the go. The lighting is bright and natural, highlighting her features and the snack. The color palette includes the fresh blue and white of her dress, the warm blonde of her hair, and the earthy brown of the beef chip. The camera remains static, capturing her joyful and effortless snack moment.
0:39hand holding round beef chip scenic view
This close-up shot focuses on a hand holding a single, round, dark brown beef chip. The chip's rugged texture is clearly visible. The background is a picturesque outdoor scene, softly blurred, featuring a serene lake or river surrounded by lush green trees under a slightly overcast sky. The natural elements provide a calming backdrop. The text overlay 'THERE AREN'T ANY PROBLEMS' suggests the snack helps avoid issues associated with other foods. The lighting is natural and diffused, characteristic of an overcast day, creating a soft and balanced illumination. The color palette blends the earthy brown of the chip, the beige of the hand and fingernails, and the various greens and blues of the natural environment. The camera is static, holding the view of the product within the tranquil landscape.
0:40hand holding striped beef chip scenic view
A close-up shot features a hand holding a long, striped beef chip, with distinct layers of dark brown meat and lighter fat, set against the same beautiful, blurred natural background as the previous scene: a lake or river flanked by green trees under an overcast sky. The chip's irregular, organic shape adds to its appeal. The text overlay 'WHEN I GET CRAVINGS' further emphasizes the snack's role as a convenient solution for hunger pangs. The lighting is natural and diffused, creating a soft and uniform illumination. The color palette comprises the mixed browns and creamy yellows of the chip, the beige of the hand and fingernails, and the various greens and blues of the outdoor environment. The camera remains static, highlighting the product in its serene natural context.
0:42woman eating beef chip really good
An extreme close-up shot of a woman's face as she speaks and then bites into a beef chip. She has shoulder-length brown hair, wears dark-rimmed glasses, and appears to be in an indoor setting with an indistinct, light-colored background. She holds a large, striped beef chip to her mouth, talking about its quality, and then takes a satisfying bite. Text overlays highlight her positive feedback: 'REALLY' followed by 'REALLY', emphasizing the excellence of the product. The lighting is soft and even, focusing attention on her facial expressions and the act of eating. The color palette is warm, with her skin tone, brown hair, and the mixed browns and yellows of the beef chip. Her expressions are animated and sincere, conveying genuine enjoyment. The camera is static, capturing her detailed reaction.
0:44woman eating beef chip elegant
A medium close-up shot frames a woman with dark hair, pulled back, wearing large hoop earrings and a bright blue asymmetrical top under a black blazer. She is eating a striped beef chip, holding it delicately with her manicured hand. The background is softly blurred, suggesting a refined indoor dining or social setting. Her expression is one of calm enjoyment as she chews, with a subtle glance towards the camera. The lighting is soft and warm, creating an elegant and inviting atmosphere. The color palette is sophisticated, featuring the deep blue of her top, the stark black of her blazer, the glint of silver from her earrings, and the earthy browns and yellows of the beef chip. The camera remains static, capturing this chic moment of snacking.
0:45man eating beef chip driving
A medium close-up shot captures a man with short, light brown hair and glasses, wearing a blue polo shirt, eating a beef chip while driving. The perspective is from inside the car, showing parts of the car interior, including the seatbelt and dashboard, as well as the blurred outside environment through the windows, indicating motion. He holds the beef chip with one hand and bites into it, looking towards the camera with a smile. The lighting is natural daylight, coming through the car windows. The color palette features the strong blue of his shirt, the light brown of his hair, and the earthy browns and yellows of the beef chip. His expression is lighthearted and satisfied, emphasizing the convenience of the snack during a commute. The camera appears to be slightly handheld, capturing the movement of the car.
0:47woman eating beef chip crunchy
A medium close-up shot features a woman with grey hair, styled in a bun, wearing a grey and white sleeveless top. She is seated indoors, with horizontal window blinds visible in the blurred background, suggesting a home setting. She is actively eating a beef chip, then breaks another chip to demonstrate its texture while speaking to the camera. Text overlays emphasize her description: 'SUPER' followed by 'SUPER CRUNCHY' and 'AT THE SAME TIME', highlighting the unique crispy yet moist quality. The lighting is soft and diffused, coming through the blinds, creating a comfortable indoor ambiance. The color palette is muted, with the greys and whites of her clothing and the blinds, contrasted with the earthy brown of the beef chip. Her expressions are engaged and informative, conveying her experience with the product. The camera is static, focusing on her presentation.
0:50woman in car testimonial
A medium close-up shot of a woman with dark hair and glasses, wearing a blue jacket, speaking directly to the camera from inside a car. The car's interior, including the beige headrest and parts of the dashboard, is visible in the background. Her expression is earnest and direct as she delivers a testimonial about the product. Text overlays appear: 'BUY 'EM', 'EAT 'EM', 'WITHOUT 'EM', emphasizing the product's essential nature. The lighting is natural, coming from outside the car, creating a clear and honest presentation. The color palette features the distinct blue of her jacket, the dark tones of her hair and glasses, and the neutral beige of the car interior. Her focused gaze and direct address make the scene feel personal and convincing. The camera is static, maintaining a steady shot of her face.
0:53logo transition
This brief transition scene features a red circle with a white dot in the center, overlaying the previous shot of the woman in the car. Her face is partially obscured by the graphic, with only her lower jaw and a bit of her blue jacket visible. This visual element functions as a quick, graphic interlude before the final product display. The lighting and background are inherited from the previous scene, but heavily dominated by the vibrant red and clean white of the circular graphic. The color palette is striking with the bold red and white, contrasting with the blue and beige hints underneath. The camera is static, holding this graphic transition.
0:54product display and call to action
This final scene presents a clean and crisp product display. Three bags of 'CARNIVORE SNAX' are arranged in a triangular formation against a bright white background. The bags are clearly labeled with different flavors: 'NEW YORK STRIP BEEF & SALT', 'CHICKEN SLIDE', and 'PORK LOIN'. The background features subtle, stylized red brushstroke patterns at the top and bottom, adding a touch of rustic artistry. A prominent red rectangular button with the text 'SHOP ALL SNAX' in white serves as a clear call to action. The lighting is even and bright, typical of studio product photography, making the packaging details stand out. The color palette is dominated by the clean white background, the bold red and black of the packaging and button, and the earthy browns and beiges of the product images on the bags. The scene is static, designed for clear product presentation and engagement.
