0:00hand holding steak snack
A close-up shot focuses on a person's hands holding a piece of 'Carnivore Snax' ribeye steak. The snack is irregularly shaped, with a crispy, dark brown exterior and visible layers of lighter, buttery fat. The hands, with short, neat fingernails and a ring on the left ring finger, firmly grasp the snack, bringing it into clear view. The background is an out-of-focus, sunlit outdoor setting, possibly a concrete patio or wall, with soft, warm lighting creating gentle shadows. The overall color palette is warm browns, beige, and the natural skin tones of the hands. An overlay text in bold, red-bordered white font reads 'CRISPY, BUTTERY STEAK YOU CAN EAT BY THE HANDFUL' across the upper portion of the frame. The camera remains static, maintaining a tight shot on the product.
0:02floating snack animation
The scene opens with a single piece of 'Carnivore Snax' floating dynamically against a blurred outdoor background, resembling a vast green pasture under a cloudy sky. A wooden fence is subtly visible, and a faint dark shape, possibly an animal, is in the distant background, maintaining a soft focus. Animated text 'MY NEW' appears briefly at the top, followed by 'FAVORITE SNACK' appearing below the floating snack. A curved white arrow then animates to point towards the snack. The meat snack itself is dark brown with noticeable marbling and texture. The lighting is natural and diffuse, highlighting the snack's details. The overall mood is light and engaging, driven by the playful animation and bright colors.
0:05product reveal animation
This scene displays multiple pieces of the 'Carnivore Snax' meat floating together, initially forming a small cluster, before a product bag rises from the bottom of the frame to reveal itself fully. The bag is white with prominent red splatter patterns and bold black text, stating 'CARNIVORE SNAX RIBEYE' and 'ONLY 2 INGREDIENTS BEEF AND SALT'. The background remains the same blurred green pasture with a fence line, softly lit by natural light. The animation transitions smoothly, with the meat pieces eventually resting atop the bag. The colors are predominantly green and blue from the background, contrasting with the red, white, and black of the product packaging. The scene emphasizes the simplicity and natural origin of the product.
0:07man explaining taste
A medium shot captures a Caucasian man, approximately 30-40 years old, with reddish-blonde hair, a beard, and a mustache. He wears a military green t-shirt and a camouflage baseball cap, positioned slightly backward. He is speaking directly to the camera with an enthusiastic expression, holding a piece of 'Carnivore Snax' in his right hand. The background features a large, folded American flag with visible stars, illuminated by a warm, soft light from the left, casting a gentle glow on the flag and the man. A blurry blue light element is also visible to the left. Dynamic, red-bordered white text overlays appear: 'DELICIOUS' and then '+ MELT IN YOUR MOUTH'. The scene uses warm interior lighting, creating a friendly and inviting atmosphere. The camera is static, focusing on the man's testimonial.
0:10hand placing snack in bag hp
A close-up shot shows a hand, with neatly manicured nails, dropping a piece of 'Carnivore Snax' into an open bag of the product. The bag is primarily white with bold red splatter designs and black text, reading 'CARNIVORE SNAX RIBEYE' and 'ONLY 2 INGREDIENTS'. The background is an out-of-focus exterior wall, light gray in color, with a faint hint of natural light suggesting an outdoor setting. An overlay text in a dynamic, red-bordered white font says 'HIGH PROTEIN'. The lighting is bright and even, accentuating the product and the action. The camera is static, capturing the process of interacting with the snack.
0:11red transition graphic
A quick, full-screen transition featuring a vibrant red background. White and dark red graphic elements, resembling stylized splashes or wing-like shapes, sweep across the screen from the bottom and sides, creating a dynamic and energetic visual break. The movement is swift and clean, designed to capture attention and transition between different product features or testimonials.
0:11meat snack ingredients graphic
This graphic scene presents several pieces of the 'Carnivore Snax' arranged in a loose, floating cluster in the upper center of the frame. The background is a clean, off-white or light beige color, accented with scattered, irregular red splatter marks, suggesting a playful, rustic theme. Below the meat pieces, bold, red-bordered white text overlays 'ONLY 2 INGREDIENTS'. The lighting is soft and even, highlighting the texture of the meat and the crispness of the text. White, circular glints or reflections animate across the frame, adding a subtle visual flair. The overall impression is one of simplicity and purity in the product's composition.
0:13raw meat ingredients graphic 1
The scene displays a raw ribeye steak, rich in deep red meat and creamy white fat marbling, floating in the upper-left portion of the frame. The background is an off-white or light beige, continuing the theme of scattered red splatter marks. Below the steak, bold red text reads 'MEAT', with 'AND' and 'SALT' in white, suggesting the simple ingredients. Animated white circular glints or reflections move dynamically across the frame, adding a touch of visual interest. The lighting is bright and clean, emphasizing the fresh appearance of the raw meat. This visual emphasizes the natural and minimal components of the product.
0:15raw meat ingredients graphic 2
This scene expands on the previous one, now featuring both the raw ribeye steak and a cylindrical salt shaker on the light beige background with red splatters. The steak remains in the upper-left, while the salt shaker, a transparent bottle with a blue cap and a white label featuring 'REDMOND REAL SALT', is positioned in the lower-right. Bold red text 'MEAT' is central, with 'AND' and 'SALT' in white, reinforcing the two-ingredient message. The animated white circular glints continue to move across the frame. The lighting is bright and even, providing clear visibility of both ingredients and their details, reinforcing the product's natural composition.
0:16woman explaining clean ingredients
A medium shot frames a Caucasian woman in her late 20s or early 30s, with short blonde hair and light blue eyes. She is wearing a light beige, long-sleeved button-up shirt over a dark top. She stands against an indoor background, featuring a white wall on the left and a warm brick wall on the right. A green potted plant is visible to her left. She holds a 'Carnivore Snax' bag, similar in design to previous scenes, and speaks directly to the camera with a friendly, enthusiastic expression. A dynamic, red-bordered white text overlay 'CLEAN INGREDIENTS' appears. The lighting is bright and natural, coming from the front, creating a fresh and honest ambiance. The camera is static, focusing on her testimonial.
0:18man explaining satiety
This is a repeat medium shot of the same Caucasian man from an earlier scene, with reddish-blonde hair, beard, and camouflage cap. He is speaking directly to the camera, actively gesturing with his left hand while holding a piece of 'Carnivore Snax' in his right. The American flag backdrop is again visible, along with the soft blue light element on the left. Overlay text updates dynamically: 'SATISFY MY HUNGER' first, then transitions to 'POWERS ME THROUGH'. The man's expression is earnest and emphasizes the benefits of the product. The lighting remains warm and inviting, consistent with his previous appearance. The static camera captures his engaging delivery.
0:21hand placing snack in bag gift
A close-up shot of a hand, with white-painted fingernails, pulling a piece of 'Carnivore Snax' out of its bag, then subtly shifting the snack around. The bag is white with red splatter patterns and black text, emphasizing 'CARNIVORE SNAX RIBEYE'. The background is a solid, light brown surface, possibly a cardboard box or a plain table, providing a clean, neutral backdrop. Overlay text in a dynamic, red-bordered white font says 'A SNACK AND UNIQUE GIFT'. The lighting is bright and even, casting minimal shadows and making the product details clearly visible. The camera remains static, highlighting the interaction with the product.
0:24bag on rocks hiking
A high-angle shot looks down at a 'Carnivore Snax' bag, white with red splatters and black text, resting on rugged, grayish-brown rocks. The bag's text 'CARNIVORE SNAX RIBEYE' is clearly visible. Below the bag, a green or olive-drab piece of outdoor gear is partially visible, indicating a wilderness or hiking setting. The lighting is bright and natural, suggesting daylight conditions, and highlights the rough texture of the rocks. Red-bordered white text overlays 'IT SUSTAINED US ON OUR HIKES'. The camera is static, capturing the product in its natural, active-lifestyle context.
0:26hiking gear on rocks
A close-up shot focuses on various pieces of hiking gear, including a pair of light gray and black gloves, a bright chartreuse green jacket or garment, and a green backpack or tarp, all resting on rough, gray rock. The ground is visible with bits of dry leaves and dirt. The texture of the rock is prominent, suggesting a mountain or wilderness setting. Red-bordered white text overlays 'IT SUSTAINED US ON OUR HIKES'. The lighting is bright and natural, indicating daylight. The camera is static, providing a detailed view of the outdoor equipment.
0:28man eating on mountain 1
A medium close-up, slightly Dutch angle shot features a Caucasian man, likely in his 30s-40s, with a brown mustache and wearing a dark gray climbing helmet. He is outdoors in a mountainous environment, with rugged rock faces and a blue sky with streaky white clouds in the background. He is taking a bite of a 'Carnivore Snax' meat piece, holding it to his mouth with his right hand. His expression is focused on eating, and he appears to be enjoying the snack. Red-bordered white text overlays 'GAVE US ENERGY'. The natural lighting is bright and direct, highlighting the man and the scenic backdrop. The camera angle creates a dynamic feel, suitable for an adventurous theme.
0:29man eating on mountain 2
A medium close-up, slightly Dutch angle shot features a different Caucasian man, likely in his 30s, with short dark hair and wearing a red climbing helmet. He is also outdoors in a mountainous environment, with rugged rock faces in the background. He is taking a bite of a 'Carnivore Snax' meat piece, holding it to his mouth with his right hand. He wears a black t-shirt with gray sleeves and a white logo 'RUN' on the front. His expression is also focused on eating, suggesting satisfaction. Red-bordered white text overlays 'GAVE US ENERGY'. The natural lighting is bright and direct. This scene reinforces the product's use during strenuous outdoor activities, mirroring the previous shot but with a different individual.
0:31hand holding snack mountain view
A medium close-up shot focuses on a person's hand holding a piece of 'Carnivore Snax' against a breathtaking natural backdrop. The hand is in the foreground, holding a dark brown, textured meat snack. In the mid-ground and background, dramatic gray rocky mountains rise majestically, interspersed with vibrant green pine trees. A clear blue sky with fluffy white clouds completes the expansive vista. Red-bordered white text overlays 'ON-THE-GO SNACK'. The natural sunlight is bright and clear, enhancing the vibrant colors of the landscape and the details of the snack. The camera is static, emphasizing the vastness of the setting and the portability of the product.
0:32woman recommending product
A medium shot frames the same Caucasian woman from an earlier scene, with short blonde hair and light blue eyes. She is again wearing a light beige, long-sleeved button-up shirt over a dark top. She stands against the indoor background with a white wall and a brick wall. She holds a 'Carnivore Snax' bag, similar to before, and speaks directly to the camera with a bright smile and enthusiastic expression. A dynamic, red-bordered white text overlay 'HIGHLY RECOMMEND!!' appears. The lighting is bright and natural, creating a positive and trustworthy atmosphere. The camera is static, focusing on her strong endorsement.
0:34man recommending product bald
A medium close-up shot features a Caucasian man, bald with a neat gray beard and black-rimmed glasses, looking directly at the camera and speaking. He appears to be in his 40s or 50s. He is wearing a dark, possibly gray, hooded sweatshirt or jacket. The background is an indoor setting with a light-colored wall and a framed picture, possibly a map, visible to his left. A dynamic, red-bordered white text overlay 'IF YOU HAVEN'T TRIED IT' appears. The lighting is soft and even, typical of an indoor environment, creating a straightforward and honest feel. The camera is static, focusing on his direct appeal.
0:35meat sticks out graphic
This graphic scene displays a pile of dark brown, cylindrical meat sticks, resembling traditional jerky sticks, stacked on top of each other. A large, stark red 'X' graphic is overlaid directly on the meat sticks, covering them to signify rejection. The background is a clean, off-white or light beige color, accented with scattered, irregular red splatter marks. Below the meat sticks, bold, red-bordered white text overlays 'MEAT STICKS OUT!!'. The lighting is even and bright, clearly presenting the rejected product. The overall effect is a strong visual statement of what the product is *not*.
0:37hand pulling snack wagyu
A close-up shot shows a hand, with white-painted fingernails, pulling a large, dark brown piece of 'Carnivore Snax' out of a black product bag. The bag is prominently branded 'CARNIVORE SNAX WAGYU BOTTOM ROUND' with red text and graphics, indicating a different variety. The setting is outdoors, with the bag resting on a light-colored, textured rock or stone surface. The background is a blurred, lush green landscape of trees and a body of water, possibly a lake or river, under a bright blue sky. The natural lighting is sunny, creating highlights on the snack and the bag. The camera is static, focusing on the action of retrieving the snack.
0:39hand holding meat chips in
A close-up shot focuses on a hand holding a large, rectangular piece of 'Carnivore Snax' meat, presented as a 'meat chip'. The snack is dark brown, with visible grill marks or deep striations, and a rich, appealing texture. The background is a vibrant, blurred outdoor scene featuring lush green trees and a bright blue sky with wispy white clouds. The natural sunlight is strong, creating clear highlights on the snack. Red-bordered white text overlays 'MEAT CHIPS IN!!'. The camera is static, emphasizing the product's new and distinct form, framed against a natural, healthy environment.
0:40product showcase call to action
A full-screen graphic featuring the 'CARNIVORE SNAX' logo prominently displayed at the top in bold, dark red text with a white outline. The background is a clean, off-white or light beige color, heavily accented with dynamic red splatter marks, creating a rugged and energetic feel. Below the logo, three distinct 'Carnivore Snax' product bags are arranged in a triangular formation, subtly animating by rising and falling slightly. These include 'NEW YORK STRIP', 'RIBEYE', and 'CHICKEN SLIDERS' variants, each showing their respective ingredient details. At the bottom center, a rectangular red button with white text 'SHOP CARNIVORE SNAX' appears, subtly pulsating to invite interaction. The lighting is bright and even, highlighting the branding and product variety.
