0:00product squeeze close up
An extreme close-up shot captures hands, with light blue nail polish, gently squeezing a peach-colored tube. A light lavender, textured beauty product is slowly extruded from the tube's nozzle, forming a swirl on the tube's surface. The background is softly blurred, revealing hints of an open pink box, suggesting a product unboxing or application scenario. The lighting is soft and even, highlighting the texture of the product and the hands. The overall color palette is dominated by soft peach, lavender, and skin tones, conveying a gentle and inviting mood. A white rectangular text box with a purple border, reading 'It can be so hard to find beauty products that actually work for your skin.', is overlaid in the upper center of the frame.
0:03woman on balcony selfie
A medium shot captures a woman with rich, dark skin and voluminous, curly black hair. She is standing outdoors on a balcony, holding the camera in a selfie style. She wears a purple athletic top with a zipper. Her expression is bright and enthusiastic as she looks directly into the camera and speaks. Behind her, a beige balcony railing is visible, and in the distance, out-of-focus residential buildings and a clear, bright blue sky suggest an urban or suburban setting during daytime. The lighting is natural and bright, illuminating her face clearly. Text overlays appear sequentially: 'getting serious' followed by 'beauty routine.'. The scene conveys a personal and engaging atmosphere.
0:05second woman on balcony selfie
A medium shot features a woman with fair skin and medium-length wavy brown hair, also on a balcony, holding the camera in a selfie style. She is wearing a cream-colored, ribbed knit sweater. Her expression is warm and inviting as she smiles directly into the camera and speaks. The background is identical to the previous scene, showing a beige balcony railing and a blurred cityscape under a bright sky. Natural daylight provides clear, soft illumination. Text overlays appear sequentially: 'beauty routine.' followed by 'using IPSY,'. The scene shares the same personal and engaging tone, introducing a second perspective.
0:07two women with products on sofa
A medium shot shows two women seated comfortably on a plush, white sofa in a brightly lit indoor setting. The woman on the left, with dark curly hair and a purple top, is holding a lavender-colored satin pouch with red embroidered bows. The woman on the right, with brown wavy hair and a cream sweater, holds a rectangular IPSY box featuring a pink-to-blue gradient design. Both women are smiling broadly and looking towards the camera, presenting their items. The background consists of a plain white wall, emphasizing the subjects. Soft, even lighting fills the room. A purple text box reading 'seriously made' is overlaid, suggesting positive product experience.
0:09two women standing with products
A medium shot captures the two women, now standing animatedly beside the white sofa. The woman with dark curly hair, still in her purple outfit, holds the lavender pouch, while the woman with brown wavy hair, in her cream sweater and green athletic shorts, holds the IPSY box. Both are laughing and interacting playfully, looking towards each other and then back at the camera. The white wall and a decorative pillow on the sofa provide a simple, clean background. The bright, even indoor lighting highlights their cheerful expressions. Text overlays change rapidly from 'right products' to 'I say, fun?!', reinforcing the playful and positive mood.
0:10phone quiz demonstration
A tight close-up shot focuses on two pairs of hands holding two identical dark-colored smartphones vertically. The screens display sections of the 'IPSY Beauty Quiz' website, showcasing various options for scents (fresh, floral, gourmand, earthy/woody, spicy), beauty brands (Tarte, MAC, Charlotte Tilbury, Fenty Beauty, Huda Beauty, Elf, etc.), and product types (sunscreen). One hand, with light-toned skin and a silver ring on the index finger and light gray nail polish, is seen tapping and scrolling on the left phone. Another hand, with a darker skin tone and long, silver-patterned artificial nails, interacts with the right phone. The background is indistinct and blurry, placing full emphasis on the interactive quiz. Bright, even lighting illuminates the phone screens and hands. Multiple text overlays appear sequentially, explaining the quiz process: 'All you have to do', 'a simple quiz', 'and they send you', 'based on your skin', 'type, style,', and 'and favorite'.
0:16second woman on balcony speaking
A medium shot of the woman with brown wavy hair, wearing a cream-colored sweater, standing on the balcony and speaking directly to the camera in a selfie format. She smiles and gestures subtly with her hands as she talks. The urban background, including a beige railing and distant buildings under a clear sky, is visible but slightly out of focus. The natural daylight provides bright, even illumination. Text overlays appear consecutively to convey her message: 'I get makeup,', 'skincare, haircare', 'and so many more', 'and every product', 'is already vetted', and 'I'm going'. Her expression remains confident and reassuring, emphasizing the benefits of the product.
0:22woman indoors speaking about value
A medium shot frames the woman with dark curly hair indoors, wearing a purple hooded top. She is seated in a vibrant lime green armchair, facing the camera and speaking with enthusiasm. The background includes a white wall, a framed art print with a 'CTRL' label, a metal-and-glass shelf unit with books and decorative items, and a bedside table with an orange-shaded lamp. The lighting is soft and warm, creating a cozy yet bright atmosphere. Text overlays appear: 'to love it.' followed by 'Each bag has up to $70'. Her smile and expressive eyes convey excitement.
0:25product held up close up
A close-up shot focuses on a hand, with light-toned skin and silver nail polish, holding up a small, white plastic squeeze tube of 'Briogeo Superfoods' branded product. The tube is held prominently in front of the camera, partially obscuring the woman's face, which is smiling in the blurred background. The purple sleeve of her top is visible. The lighting is soft and even, highlighting the product's details. A purple text box with 'worth of makeup' is overlaid, emphasizing the product's value.
0:26product placed in pouch close up
A close-up shot of hands, with light-toned skin and silver nail polish, showcasing two beauty products and a pouch. Initially, a slender silver tube, possibly mascara or a serum, is held above a lavender satin IPSY pouch adorned with red embroidered bows and a red zipper. The hand then lowers a small, pale pink lip product into the open pouch. The background is subtly blurred, maintaining focus on the products and the action. Soft, even lighting illuminates the textures of the satin pouch and the product packaging. Text overlays appear: 'for just $14 + shipping' followed by 'a month.', highlighting the affordability.
0:27woman indoors confirming price
A medium shot of the woman with dark curly hair sitting in the lime green armchair, looking directly at the camera. She speaks, her expression confirming the information shared. The background elements, including the white wall, the 'CTRL' art print, metal shelving, and the orange-shaded lamp, are consistent with the previous indoor scene. The lighting remains soft and warm. Text overlays read: 'that right.' and then 'Just $14 + shipping per month.'. Her confident nod and smile reiterate the value proposition.
0:30second woman on bed selfie
A medium shot from a selfie perspective shows the woman with brown wavy hair lying on a bed. She is propped up against soft, pastel-colored pillows, wearing a cream-colored ribbed knit sweater. She looks directly into the camera with a gentle smile and speaks. Behind her, a simple wooden headboard and a small bedside table with a warm, glowing candle create a cozy, intimate bedroom setting. The lighting is soft and warm, contributing to a comfortable atmosphere. A purple text box with 'one of my besties' is overlaid, adding a personal touch.
0:32woman in armchair smiling
A medium shot captures the woman with dark curly hair, sitting in the vibrant lime green armchair. She wears her purple hooded top and smiles broadly, looking directly at the camera. The white wall serves as a clean background, maintaining focus on her. The soft, even indoor lighting highlights her radiant expression. A purple text box with 'about trying IPSY,' is overlaid, indicating her positive feelings towards the product.
0:33second woman in armchair gesturing
A medium shot features the woman with brown wavy hair, wearing a cream sweater and green shorts, sitting in the lime green armchair. She gestures with open palms towards the camera, conveying an inviting or recommending stance, accompanied by a friendly smile. The white wall forms the background. Soft, even lighting emphasizes her approachable expression. A purple text box with 'I would' is overlaid, suggesting a strong personal recommendation.
0:34second woman with ipsy box in armchair
A medium shot shows the woman with brown wavy hair, wearing a cream sweater and green shorts, sitting in the lime green armchair. She holds the pink-to-blue gradient IPSY box prominently in front of her, displaying its logo. She smiles directly at the camera, reinforcing her positive experience. The white wall remains the backdrop. The soft, even lighting draws attention to the product and her joyful expression. A purple text box with 'seriously' is overlaid, emphasizing the seriousness of her recommendation.
0:35second woman displaying boxed product 1
A close-up shot focuses on the woman with brown wavy hair, holding a small, white and gray rectangular boxed beauty product directly towards the camera. Her face, framed by her brown hair, is visible behind the product and she is smiling. The background is blurred, maintaining sharp focus on the product she's presenting. Soft, even lighting ensures clarity of the packaging details. A purple text box with 'It's the best thing' is overlaid, indicating her high praise for the item.
0:36second woman displaying boxed product 2
A close-up shot similar to the previous one, showing the woman with brown wavy hair now holding a small, green and black rectangular boxed beauty product directly towards the camera. Her smiling face is visible behind the product, framed by her brown hair. The background remains blurred, keeping the product in sharp focus. Soft, even lighting illuminates the packaging. Text overlays appear: 'to totally rehaul' followed by 'my beauty', connecting the product to a routine change.
0:37second woman on bed confirming
A medium shot from a selfie perspective revisits the woman with brown wavy hair lying on the bed. She is propped up against soft, pastel-colored pillows, wearing a cream-colored ribbed knit sweater. She looks directly into the camera with a confident smile and speaks, her expression conveying satisfaction. The cozy bedroom setting with the wooden headboard and glowing candle is visible in the blurred background. The soft, warm lighting maintains the intimate atmosphere. A purple text box with 'routine this year.' is overlaid, concluding her thoughts on her beauty journey.
0:38woman indoors excited close up
A close-up shot frames the woman with dark curly hair, wearing a purple top, indoors. She is highly animated, speaking excitedly to the camera and making a playful 'shhh' gesture with her finger to her lips. Her eyes are wide with excitement, and a wide smile is on her face. The background is a plain white wall, drawing full attention to her energetic expression. The soft, even lighting brightens her features. A purple text box with 'And first time' is overlaid, building anticipation.
0:40woman indoors raising eyebrows
A medium shot captures the woman with dark curly hair, still wearing her purple top, in the lime green armchair indoors. She speaks to the camera with a raised eyebrow and a wide, surprised smile, conveying excitement about a special offer. The white wall and the green armchair serve as a clean backdrop. Soft, even lighting highlights her expressive face. A purple text box with 'Ipsters can get $5' is overlaid, revealing the offer.
0:41woman indoors with falling papers
A medium shot shows the woman with dark curly hair, wearing her purple top, seated in the lime green armchair. She smiles broadly, looking up with a look of joyful surprise as numerous small, rectangular pink and white pieces of paper (resembling small notes or confetti) fall around her head. The white wall and the green armchair are in the background. Soft, even lighting illuminates the playful scene. A purple text box with 'off their' is overlaid, continuing the offer details.
0:42woman indoors serious to smiling
A medium shot shows the woman with dark curly hair, wearing a purple top, seated indoors on a white sofa. She initially has a more serious, contemplative expression, then transitions to a slight, questioning smile as she looks at the camera. The background includes the white sofa and a decorative pillow with a blue and white pattern. Soft, even lighting is present. A purple text box with 'So what are you' is overlaid, posing a rhetorical question to the viewer.
0:43two women dancing with products
A medium shot captures both women standing side-by-side, dancing and laughing energetically beside the white sofa. The woman with dark curly hair (in purple) holds the lavender pouch, while the woman with brown wavy hair (in cream sweater and green shorts) enthusiastically holds the IPSY box. Both are smiling widely and moving with playful gestures, radiating excitement and happiness. The white wall and sofa with a patterned pillow serve as the bright, clean background. Soft, even lighting illuminates their lively movements. A purple text box with 'Take the quiz' is overlaid, serving as a clear call to action.
