0:00intro offer highlight The scene opens with a young East Asian woman in a medium close-up shot, looking directly at the camera with a surprised and slightly concerned expression. She holds a bright pink, bubble-padded mailer from IPSY in her left hand, positioned prominently in the lower-right quadrant of the frame. Her right hand is raised slightly, gesturing as she speaks. The background is a blurred, dark grey, textured curtain. Overhead, soft, even lighting illuminates her face and the product. Text overlays are central on screen: 'Everyone stop what you're doing.' followed by '$14 $4 for your first box + shipping'. The overall color palette is dominated by the vibrant pink of the mailer contrasted with her white top and the muted background, creating a direct focus on the speaker and the product offer. The camera is static.
0:05offer details talking head The scene continues with the same young woman, still framed in a medium close-up, now holding the pink IPSY mailer with both hands and smiling directly at the camera. Her expression is enthusiastic and engaging. The background remains the blurred, dark grey curtain. The lighting is consistent, providing a soft glow on her face. A text overlay stating 'So right now you can get $10 off your first bag with up to $70 worth of beauty inside.' scrolls into view, reinforcing the spoken message. The IPSY logo is partially visible on the mailer she holds. Her polished nails are clearly visible as she holds the mailer. The camera remains static, emphasizing her direct address to the viewer and the product details.
0:08unboxing pouch reveal The scene transitions to the woman beginning the unboxing process. She is still framed in a medium close-up, but the focus shifts slightly to her hands as she carefully opens the pink IPSY mailer. Her expression remains engaged and slightly curious. She pulls out a smaller, light pink cosmetic pouch, also with a textured, possibly crocodile-skin pattern, from inside the mailer. The blurred dark grey curtain serves as the background. Text overlays appear: 'worth of beauty inside.' and 'It's really the best way to get beauty favorites.' The lighting is consistent, highlighting the textures of both the mailer and the pouch. The camera is static, allowing the viewer to closely observe the unboxing action.
The woman holds up the light pink cosmetic pouch, presenting it directly to the camera with a proud and satisfied smile. The pouch fills a significant portion of the lower center frame. Her hands, with their distinctive manicured nails, are visible holding the pouch. The background is still the blurred, dark grey curtain. Text overlay: 'Every month they send you five products handpicked for you based on your quiz.' The lighting remains consistent, softly illuminating the pouch's textured surface and the woman's face. The camera is static, providing a clear and steady view of the showcased item.
0:14product showcase box The scene focuses on the unboxing of individual products. The woman's hands enter the frame from the top, reaching into the pink pouch. She extracts a small, rectangular white and green box (revealed to be 'Cicapair' by Dr. Jart+). She holds it up momentarily, showing both sides of the box to the camera. Her face is visible in the upper part of the frame, showing an approving expression. The blurred dark grey curtain background continues. Text overlays include: 'handpicked for you based on your quiz.' and 'And honestly, I loved every single product they've sent so far.' The lighting is soft and even, highlighting the product packaging. The camera is static, capturing the detailed presentation of the product.
0:17product showcase tube The woman continues the unboxing, now presenting a light blue tube of product. Her hands smoothly pull out the tube, labeled 'TULA Skincare', from the pink pouch and hold it up, rotating it to display the brand name and product type to the camera. Her face, framed in the upper portion, shows an excited and impressed expression. The blurred dark grey curtain remains as the backdrop. Text overlays read: 'single product they've sent so far.' and 'I've been getting viral must-tries all over my feed,' The lighting is consistent, ensuring clear visibility of the product. The camera is static, maintaining focus on the product and her reaction.
0:20product showcase jar This scene features the woman unboxing multiple smaller items. She first pulls out a stack of small, rectangular pink packets from the pouch. Immediately after, she presents a small, round, dark red jar with a white lid, labeled 'ELEMIS Black Cherry Cleansing Balm'. She opens the jar on camera, revealing a pale yellow, balm-like substance inside, and then holds it up close to the camera for a detailed view. Her face is visible in the background, displaying an enthusiastic and playful expression. The blurred dark grey curtain persists as the background. Text overlays state: 'all over my feed, cult classic brands, and new beauty I never would have known about if not for IPSY.' The lighting consistently illuminates the products. The camera is static, allowing for a clear demonstration.
0:23benefit overview talking head The woman is again in a medium close-up, holding the light pink cosmetic pouch with both hands. She looks directly at the camera, smiling warmly and confidently. She makes a pointing gesture with her right index finger towards the pouch, emphasizing its role in the product discovery. The blurred dark grey curtain serves as the background. Text overlays appear: 'if not for IPSY.' and 'So really, you don't want to wait on this one.' The consistent, soft lighting highlights her features and the pouch. Her expressions and gestures convey strong endorsement. The camera is static, maintaining a steady, engaging shot.
0:26call to action urgency The final scene maintains a medium close-up of the woman, holding the pink cosmetic pouch. She looks directly at the camera, her expression shifting to earnest and persuasive. She points her right index finger directly towards the viewer in a classic call-to-action gesture, then resumes holding the pouch with both hands while speaking. The blurred dark grey curtain is the consistent background. Text overlays appear sequentially: 'Treat yourself or someone you love to the best finds in beauty.' and finally 'Your first bag is just $4 + shipping.' This provides a clear, concise offer. The lighting remains soft and direct. The camera is static, focusing on her compelling delivery and the final offer details.
