The scene opens with a dynamic shot of a salon interior, deliberately blurred to keep the focus on the foreground elements. A large, vibrant green tropical plant, possibly a bird of paradise, is positioned in the bottom right, with its leaves soft-focused and slightly out of frame, creating a sense of natural ambiance. In the mid-ground, the bright white AVEDA logo is prominently displayed, followed by the tagline 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' in a smaller, elegant white font. Through the blurred background, silhouettes of people moving around a brightly lit salon space are visible, suggesting activity without distraction. The lighting is bright and natural, coming from large windows, casting soft shadows on a polished concrete floor. The overall color palette is muted browns and greens from the plant, contrasting with the stark white text, and hints of warm light from the salon's interior, creating an inviting and organic brand introduction. The camera is static.
0:01client salon chair consultation This shot features a young woman with long, straight blonde hair, wearing a black sleeveless top and blue jeans, sitting in a black salon chair. She is facing away from the camera, being attended to by a female stylist who is standing directly behind her, placing her hands on the chair's back. The stylist is also wearing a black top. The client swivels slightly in the chair, her body language appears relaxed and engaged. The salon environment is visible in the background, with bright, clean white walls, minimalist styling stations, and reflective mirrors. Natural light floods the space from large windows, creating soft highlights on the women's hair and clothing. Overlaid on the scene in white text are the words: 'TRULY BESPOKE HAIR COLOR. ONLY AT AN AVEDA SALON.' The camera remains static, capturing the interaction from a slightly low angle, emphasizing the professional and personalized service.
0:03client profile close up A close-up shot focuses on the profile of a young woman with long, rich dark brown hair, which appears healthy and styled. Her skin tone is warm, and she has subtle makeup, highlighting her eyes and lips. She is looking slightly to the right, with a soft, content expression, a hint of a smile playing on her lips. The background is softly blurred, showing ambient salon lighting and muted tones, keeping the attention entirely on her face and hair. The lighting is soft and flattering, emphasizing the texture and shine of her hair. The same white text overlay 'TRULY BESPOKE HAIR COLOR. ONLY AT AN AVEDA SALON.' is present, reinforcing the message of personalized service. The camera is static, creating an intimate and appreciative view of the client's result.
0:04hair color mixing process This scene offers an overhead, top-down view of the hair color mixing process. Initially, a small white scoop is used by hands to add a light powder into a black mixing bowl, which rests on a digital kitchen scale displaying '0 g'. The bowl is positioned centrally on the silver scale. Then, a green-bottled liquid is carefully poured into the bowl, and the scale's display rapidly changes, indicating the precise measurement. Finally, the mixture is vigorously stirred with a whisk, creating a smooth, creamy white consistency. The hands performing these actions wear light nail polish. Overlaid on the footage in white text are the words: 'CUSTOMIZED BY AN EXPERT AVEDA COLORIST'. The background is a clean, metallic surface, possibly stainless steel, providing a sterile and professional impression. The lighting is even and bright, highlighting the texture of the powder and liquid. The camera remains static, providing a clear, instructional view of the preparation process.
0:07hair color application and rinse The scene transitions rapidly between two close-up actions related to hair treatment. The first part shows a stylist's hand, wearing a dark glove, carefully applying a white hair color mixture to sections of dark brown hair using a brush. The hair strands are separated, and the application is precise, revealing the roots and highlights. The second part quickly cuts to a close-up of water cascading over light brown hair, rinsing away product. The water droplets are clearly visible, creating a refreshing and clean aesthetic. In both segments, the focus is on the hair and the treatment process. The background is blurred, ensuring attention on the action. White text overlay: 'NOURISHING 100% VEGAN TREATMENT HAIR COLOR' is present throughout. Lighting is direct and clear, emphasizing the detail of the hair and product. The camera is static in both micro-cuts, allowing for a clear view of the process.
0:09blonde client reveal smile A medium close-up shot of a young woman with long, voluminous, wavy blonde hair, looking downwards with a gentle, appreciative smile. Her hair flows naturally around her shoulders, showcasing its health and color. Her makeup is subtle, enhancing her natural features, and her expression conveys satisfaction and happiness. The background is softly blurred, possibly showing warm, ambient salon lighting, which provides a gentle glow. The lighting is soft and warm, casting subtle highlights on her hair and skin. White text overlay: 'COLOR CREATED JUST FOR YOU' appears, emphasizing the personalized outcome. The camera is static, allowing the viewer to appreciate the transformation and client's positive reaction.
0:10dark haired client over shoulder This shot features a young woman with long, lustrous dark brown hair, styled in loose waves. She turns her head gracefully over her right shoulder, looking back at the camera with a confident and engaging smile. Her skin is clear, and her features are accentuated with natural-looking makeup. The background is out of focus, featuring warm, blurred lights that suggest a sophisticated salon environment, possibly at dusk or with intentional mood lighting. The lighting is soft but highlights the shine and texture of her hair as she moves. A portion of the white text overlay, 'FOR YOU', is still visible in the bottom right corner, connecting to the previous scene's message of personalized color. The camera performs a subtle slow dolly forward or push-in as she turns, adding a dynamic yet smooth element to the scene.
0:11salon wide shot call to action A wide shot captures the bustling yet serene atmosphere of a modern Aveda salon. Several female clients and stylists are present, engaged in various hair treatments at different stations. The salon features an open-concept design with white walls, minimalist black chairs, and large windows that allow ample natural light. Potted green plants are strategically placed throughout the space, reinforcing the brand's natural aesthetic. The floor is a polished concrete, reflecting some of the overhead lighting. In the upper right corner, two brand certifications are visible: a 'Certified B Corporation' logo and a 'Vegan' logo, both featuring the Aveda brand name. Prominently overlaid in large white text on the left side of the screen is the call to action: 'BOOK AN APPOINTMENT AT AN AVEDA SALON'. The camera slowly zooms out or pulls back, offering a broader view of the inviting salon environment. A disclaimer in small text is visible at the very bottom, clarifying the B Corp certification. The overall color palette is bright and clean, with dominant whites, blacks, and natural green accents.
