0:00Hair straightening close-up A close-up shot of a person's long, dark, straight hair being styled with a flat iron. The camera is focused on the mid-lengths of the hair as the flat iron glides down, creating a sleek look. The background is a plain, light, neutral wall, slightly out of focus, providing a clean contrast. The scene is rendered in black and white, giving it a classic, high-contrast look with soft, even lighting that highlights the texture of the hair. The lower part of a face, specifically the chin and jawline, is visible in the upper left corner, partially obscured by hair. The text 'YOUR HAIR HAS LIVED LIVES' is overlaid in white, sans-serif font, centrally aligned over the hair, setting a contemplative tone.
0:00Wind-blown hair from behind A medium shot from behind of a person with long, dark, wavy hair, dramatically flying upwards and outwards, as if blown by a strong wind. The person is wearing a light-colored, possibly sleeveless, dress or top with a V-neck back, showcasing their bare shoulders. The background is overexposed and bright, suggesting an outdoor, sunny environment or a studio setting with bright backlighting, giving it a dreamlike, ethereal quality. The scene is in black and white, emphasizing movement and texture rather than color. The text 'YOUR HAIR HAS LIVED LIVES' is overlaid in white, sans-serif font, centrally aligned over the lower back of the person, reinforcing the narrative.
0:01Curly hair in sink An extreme close-up shot of a person's curly, dark hair, possibly wet, being washed or rinsed in a sink. The hair is densely packed and appears to be heavily textured with defined curls, possibly weighed down by water or product. Parts of a white ceramic sink bowl are visible in the foreground and background, with reflections from a light source suggesting a well-lit indoor environment, likely a bathroom. The scene is in black and white, highlighting the intricate patterns of the curls and the contrast against the shiny sink. The text 'YOUR HAIR HAS LIVED LIVES' is overlaid in white, sans-serif font, centrally aligned, with the hair mostly filling the frame, creating an immersive view of the hair's state.
0:02Water droplets on green leaf An extreme macro close-up of several large, clear water droplets resting on a vibrant green leaf. The surface of the leaf has visible veins and a slight texture, indicating natural detail. The water droplets reflect ambient light, creating bright specular highlights and magnifying the leaf's surface beneath them. The background is a soft, out-of-focus blur of green, maintaining a shallow depth of field that emphasizes the droplets as the primary subject. The lighting is bright and even, making the water appear crystal clear and pristine. The dominant color palette is various shades of bright and dark green with clear, sparkling water, suggesting natural and refreshing elements.
0:03Before product application A split-screen, vertical format shot. The right side of the screen is dominated by a dark green product tube, prominently displaying 'AVEDA botanical repair' with white text, positioned vertically. The left side shows a 'BEFORE' image of a person from behind, with long, dark, frizzy, and damaged hair that appears dry, lacks definition, and has a dull texture. The background behind the person is a soft, light-colored wall, possibly beige or white, providing a neutral backdrop. The lighting is soft and natural, illuminating both the product and the hair evenly. A bright green circular label with 'BEFORE' in white text is positioned on the top left of the hair section. The entire scene is in full color, with the rich green of the product standing out against the neutral background and the visibly distressed hair.
0:04After product application A split-screen, vertical format shot. The right side of the screen is dominated by a dark green product tube,
0:06Healthy hair close-up with statistic A close-up shot of the right side of a person's face, focusing on their eye and cheek, with their dark, wavy hair framing the left side of the frame. The hair appears shiny, healthy, and well-maintained, with a slight bounce, demonstrating the product's effectiveness. The person's skin is smooth, and their eye is looking slightly downward with a serene expression. The background is out of focus, suggesting a clean, light studio environment. White text '91% FELT HEALTHIER HAIR INSTANTLY' is overlaid on the left side of the screen, partially overlapping the hair, providing a powerful statistical proof point. The scene is in full color with warm, natural lighting that flatters the model's complexion and hair.
0:07Bouncing hair close-up with statistic An extreme close-up shot focused on a cascade of rich, dark brown, curly hair that exhibits remarkable bounce and healthy shine. The hair moves subtly with a natural sway, suggesting vitality and softness in its texture. The texture of individual curls is clearly visible, reflecting light and creating depth and dimension within the voluminous mass. The background is out of focus and dark, making the hair the central and only focus of the frame, emphasizing its transformation. White text '91% FELT HEALTHIER HAIR INSTANTLY' is overlaid on the left side of the screen, reinforcing the product's efficacy. The lighting is soft and diffused, emphasizing the luster and movement of the curls, highlighting their improved condition.
0:09Applying product to wet hair A medium shot of a person from the left side, shoulders up, with wet, dark hair in a shower or bathroom setting. They are actively applying a product to their hair, running their fingers through the strands from roots to tips. Water is visibly dripping from their hair, suggesting it's freshly washed and ready for treatment. The background consists of teal or emerald green tiled walls, slightly blurred, creating a refreshing and clean atmosphere that complements the product's brand. White text 'STRENGTHENS AND REPAIRS LIKE NOTHING EVER HAPPENED' is overlaid on the left side of the frame, highlighting the product's core benefit. The lighting is bright and even, highlighting the wet texture and potential for transformation of the hair.
0:11Model smiling with healthy hair A close-up shot of a person's face from the chest up, with their shoulders and head angled slightly to the right. The primary focus is on their radiant, confident smile and their healthy, defined curly hair which frames their face beautifully. Their dark, wavy hair cascades around their shoulders, appearing shiny, voluminous, and full of life, a testament to effective hair care. The background is soft and out of focus, likely a clean studio setting that does not distract from the subject. White text 'STRENGTHENS AND REPAIRS LIKE NOTHING EVER HAPPENED' is overlaid on the lower left of the screen, contrasting with the warm skin tones and dark hair, emphasizing the transformative power of the product. The lighting is soft and flattering, emphasizing their healthy appearance and positive mood.
0:13Product lineup shot A wide shot featuring a comprehensive collection of Aveda Botanical Repair hair care products, neatly arranged on a clean, light-colored shelf or surface. The products are primarily dark green bottles, tubes, and jars with distinct white and green labeling, showcasing the entire range of the line, from shampoos to masks. The background is a solid, deep teal color, creating a striking and consistent contrast with the products and reinforcing the brand's aesthetic. White text 'SHOP THE BOTANICAL REPAIR COLLECTION' is prominently displayed in the upper left corner, serving as a clear call to action. The lighting is even and bright, highlighting the packaging details of each product, making them visually appealing and easy to identify.
