0:00man smiling with phone text overlay The scene opens with a medium close-up shot of a young adult man, likely in his late 20s to early 30s, with dark hair and a full beard, looking down at a green smartphone in his hands. He is smiling genuinely, suggesting contentment or positive engagement with the device. The camera is positioned slightly above him, looking down, creating a soft, natural perspective. He is wearing an orange-brown collared shirt, and the background is softly blurred, showing warm-toned indoor elements like a light-colored sofa and indistinct furniture, indicating a comfortable home or casual setting. The lighting is soft and warm, coming from the front-right, creating gentle highlights on his face and hands. In the upper left corner, there's a dynamic black triangular graphic that partially covers the frame. In the upper right corner, a circular icon featuring the Indian flag is visible. As the scene progresses, yellow text overlays appear: 'Fast, easy,' followed by 'reliable.' in a larger font at the bottom of the screen. A white 'Western Union' logo appears in the top left corner, replacing part of the black graphic.
0:03offer screen yellow background This scene transitions to a bright, solid yellow background that fills the entire screen. In the top left corner, the white 'Western Union' logo is prominently displayed, followed by the company name in a sans-serif font. In the top right corner, the circular Indian flag icon remains visible. Large, bold black text appears centrally on the screen, stating: 'With $0 transfer fee* on your first online send.' Below this main text, in a much smaller, subtle font, a disclaimer reads: '*Western Union makes money from exchange rates. Not valid for credit cards nor money transfers within the United States.'. The overall color palette is dominated by the vibrant yellow, contrasting sharply with the black text and white logo, creating a clear and attention-grabbing presentation. The scene is entirely graphic-based, with no real-world elements or camera movement, focusing solely on the offer details.
0:08call to action app download black background The scene changes to a stark, solid black background, providing a strong visual contrast to the previous yellow screen. In the top central portion of the screen, the white 'Western Union' logo is again featured, along with its name. Below the logo, centered on the screen, bold yellow text instructs: 'Download the app today.' Further below this call to action, two distinct app store icons are displayed side-by-side: the 'Download on the App Store' icon (for Apple devices) and the 'GET IT ON Google Play' icon (for Android devices). Both icons are rendered in white, with their respective brand elements visible. The overall composition is clean and minimalist, using a high-contrast black and yellow palette to emphasize the call to action and brand presence. There are no moving elements; all graphics are static, reinforcing the directness of the message.
