0:00family making ketupat A warm, brightly lit medium shot frames a family of three—an adult male, a young girl, and an adult female—engaged in preparing traditional ketupat (woven palm leaf pouches). The camera is positioned slightly above eye level, looking down at their hands working on the intricate weaving. The background is a blurred, light-colored kitchen counter with various items, suggesting a clean, domestic setting. The lighting is soft and even, originating from the front-right, creating gentle highlights on their faces and hands, emphasizing the tactile nature of the activity. The dominant colors are the natural greens and browns of the palm leaves, contrasted with the light blue of the girl's dress, the subtle grey-brown of the man's outfit, and the soft pink/beige of the woman's hijab. The atmosphere is joyful, collaborative, and wholesome. Yellow text overlays appear at the bottom: initially "This Ramadan..." which then changes to "turn transfers into". The Western Union logo in yellow and black is prominently displayed in the top-left corner.
0:04mother son cooking A medium close-up shot frames an adult female and an adult male in what appears to be a kitchen or dining area, focusing on their upper bodies and hands. The lighting is soft and natural, coming from the front, illuminating their faces and highlighting the textures of their clothing without creating harsh shadows. The background is softly blurred, showing warm, light-colored walls and indistinct kitchen elements, contributing to a cozy, domestic atmosphere. The camera remains static, capturing their focused interaction. The dominant colors are the warm tones of the woman's dark brown and pink hijab and her pink patterned dress, contrasted with the cool light grey of the man's traditional shirt. The mood is one of shared activity, subtle guidance, and connection. Yellow text overlays appear at the bottom: initially "togetherness", which then changes to "with $0 transfer fee*". The Western Union logo is still visible in the top-left corner.
0:09call to action screen The scene transitions to a brightly colored, solid yellow background, filling the entire frame. Large, bold black sans-serif text is centrally displayed on this vibrant canvas, first reading "on your first international online transfer." This text then animates out, replaced by the large, prominent Western Union logo in black, positioned towards the top center. Below the logo, a sleek black rectangular button with subtly rounded corners appears, prominently displaying "Gift now" in clear white text. Further below this button, two standard app store badges, "Download on the App Store" and "GET IT ON Google Play," appear side-by-side, also rendered in black. Finally, a small asterisk disclaimer text in black appears at the very bottom of the screen: "*Western Union makes money from currency exchange. Not valid for credit cards and quick collect." The overall design is clean, stark, and highly branded, utilizing the distinctive Western Union yellow and black color scheme to create a clear and impactful call to action. The lighting is flat and uniform, characteristic of a graphic screen.
