0:00product benefits text overlay
A medium close-up shot frames a sleek cosmetic pump bottle, prominently labeled 'EXTREME CREAM', standing upright against a soft, textured background resembling rumpled, light pink fabric. The bottle's upper half is a reflective rose gold, acting as the cap and pump mechanism, while the lower body is a matte light pink. Soft, even lighting highlights the metallic sheen and smooth surfaces. The overall color palette is dominated by various shades of pink and rose gold, conveying a sense of elegance and skincare. At the top of the frame, the brand 'iWNBEAUTY PROJECT' is displayed in black text. Below this, a larger black serif font introduces, 'Finally, a moisturizer that...' followed by a sequence of rotating benefit claims: 'improves firmness + contour' (0-2s), 'visibly smoothes deep wrinkles' (2-4s), and 'deeply nourishes skin' (4-6.5s). A small disclaimer, '*Based on Independent Third Party Machine Measurement & Expert Grader', is visible in white text at the bottom. The camera remains static throughout this presentation.
0:06testimonials cream texture
This close-up shot presents an artistic and luxurious visual of thick, creamy product, swirled and spread to create undulating ridges and smooth, reflective peaks. The substance itself appears to be a light, pastel purple-grey, with highlights of creamy white where light catches its glossy surface. The background is a heavily blurred version of this same textured cream, creating depth while keeping the focus on the intricate patterns and rich consistency of the product in the foreground. Soft, diffused lighting enhances the velvety texture and subtle sheen of the cream, emphasizing its richness. Overlaid in the center, in elegant white serif font, are two successive customer testimonials: initially, "'My face loves this. Absorbs quickly but still stays dewy.' - BRENDA F." (6.5-10s), which then smoothly transitions to "'This is the best moisturizer I have ever used! Feels so luxurious.' - LACI B." (10-12.8s). The camera executes a very subtle, slow zoom out and a slight, almost imperceptible pan across the textured surface, adding a dynamic yet gentle quality to the scene.
0:12hand dispensing product callouts
A dynamic close-up shot focuses on a female hand interacting with the rose gold and pink 'EXTREME CREAM' pump bottle. The hand, exhibiting fair skin and neatly manicured, short oval nails painted in a natural nude or light pink, applies pressure to the pump mechanism with its thumb. The bottle is angled slightly from above, revealing a portion of its side with the brand and product information. A small, pristine white dollop of cream is seen dispensing from the nozzle and accumulating on the tip of the index finger. The background is a clean, minimalist, and brightly lit neutral grey or white, providing a stark contrast that highlights the product and the action. Bright, even lighting illuminates the scene, making the product and hand clearly visible. Two circular graphic overlays appear in the lower-left quadrant: a vibrant green circle with a white checkmark and 'CLEAN at SEPHORA' text, and a white circle with 'AWARD WINNER 2025 NEWBEAUTY THE BEAUTY AUTHORITY' text. White text overlays in the center frame initially read 'Your' (13s), then expand to 'Your At-Home Botox Replacement' (14s). The camera remains static, capturing the precise moment of product dispensation.
0:16product cta screen
This scene presents a medium shot of the 'EXTREME CREAM' pump bottle, centered and standing upright against a soft, textured, light pink background, reminiscent of the opening scene. The lighting is gentle and diffused, creating a serene and inviting atmosphere. The bottle's reflective rose gold cap and the matte light pink body, bearing the product name, are clearly visible. In the upper middle of the frame, large white serif text boldly declares, 'See What the Hype Is About'. Directly below this text, a prominent white rectangular button with a subtle black border is displayed. Inside this button, the call to action 'SHOP EXTREME CREAM' is printed in clear black, sans-serif font. The overall color palette maintains a soft, elegant aesthetic with pinks, rose gold, and crisp white text. The camera is static, focusing on the product and the call to action.
