0:00side plank dumbbell A dynamic, low-angle shot of a muscular woman performing a side plank with a dumbbell in a gym. The camera starts with a close-up on her face, showing concentration and effort, then slowly pans down to her core and the dumbbell. She is on her right elbow, which rests on a teal foam pad, and her right foot. Her left arm extends upwards, holding a black dumbbell, with her left leg also extended and raised. Her abdominal muscles are visibly engaged. The background is a slightly blurred gym interior with black weight racks, barbells, and other equipment, primarily in dark grays and blacks. Lighting is bright and even, highlighting her physique. The dominant colors are the dark blue of her workout attire, her skin tones, and the dark gym equipment. White text overlay on a black rectangular background reads "HARD TRUTH" and below it "about your training". The text is prominent in the upper center of the frame.
0:03hack squat machine A medium shot of a muscular woman performing hack squats on a machine in a modern gym. The camera initially shows her mid-exercise, then quickly cuts to a close-up of her face, grimacing with effort, and then back to a medium shot as she finishes a repetition. She is positioned on the hack squat machine, with black padded shoulder rests on her shoulders and hands gripping handles. The background features large windows revealing an outdoor area, as well as dark grey walls and gym equipment. The lighting is bright and industrial, typical of a gym. Dominant colors are her light blue leggings, white sports bra, the black gym equipment, and dark grey walls. White text overlay in the bottom third of the frame initially states "you're not training close enough to failure" and then changes to "and your workouts are not hard enough".
0:06talking head program intro A direct, static medium close-up shot of a woman speaking directly to the camera in a gym setting. She is centered in the frame, from the chest up. The background is a dark, sleek gym interior with a large, illuminated yellow "H" logo on a black textured wall. To the right, black shelves hold various kettlebells and dumbbells, subtly blurred. The lighting is bright and directional, illuminating her face and the yellow logo, creating a professional yet engaging atmosphere. Dominant colors are the dark tones of the gym, the black of her sports bra, and her skin tones, contrasted by the yellow logo. She uses hand gestures to emphasize points. White text overlay appears in the bottom third of the frame: "if you wanna see real progress in the gym", then transitions to "you need to follow a real training program".
0:17talking head coach introduction A static medium close-up shot of the same woman speaking directly to the camera, continuing from the previous scene. She remains centered in the frame, from the chest up, against the dark gym background with the yellow "H" logo. The lighting and color palette are consistent with the previous scene. Her expression is energetic and assured. White text overlay appears at the bottom: "and that's exactly what I'm here for", followed by "I'm Kelly Matthews I coach team limitless", and then "a strength and conditioning program designed to make you the strongest fastest and fittest version of you".
0:25app program showcase A screen recording of a fitness app interface, presented on a smartphone. The app displays a "LIMITLESS" logo at the top and a carousel of workout cards. The cards scroll horizontally, showcasing different workout routines with titles like "REACH HIGHER", "BUMP BUMP BUMP", "FEED THE MACHINE", and "PARTY TRICKS". Each card features a full-body image of a muscular woman (the same subject from previous scenes) performing an exercise, along with workout duration and completion statistics. The app's navigation bar is visible at the bottom with icons for 'Explore Teams', 'Rewards', and 'Profile'. The background behind the phone screen is black. White text overlay appears at the top: "I'll give you six workouts a week, every week, and each training block is progressive so you can actually see the results that you want."
0:31talking head call to action A static medium close-up shot of the woman speaking directly to the camera, returning to the gym setting. She is centered in the frame, from the chest up, against the dark gym background with the yellow "H" logo. The lighting and color palette are consistent. Her expression is inviting and encouraging. White text overlay at the bottom reads "✨ Try my program FREE ✨".
0:33end card app showcase A brightly lit, minimalist end card. The background is a vibrant, uniform lime green or yellow. Three modern smartphones are arranged diagonally across the lower two-thirds of the screen, tilted slightly, showcasing the "LADDER" fitness app interface. The central phone is most prominent, displaying a workout titled "SUPERNOVA" with an image of a muscular woman holding a dumbbell. The phone to its left shows a man lifting weights, and the phone to its right shows another woman posing. Above the phones, the "LADDER" logo is prominently displayed in black bold text, with a hash symbol preceding it. Below the logo, also in black bold text, is the phrase "GET STRONGER WITH A PLAN". At the very bottom, there's a "Download on the App Store" button/logo.
