0:00intro product with model A close-up shot captures a young Black woman, her eyes gently closed in a serene expression, with a faint, content smile gracing her lips. Her skin is noticeably radiant and dewy, reflecting a soft, warm light that highlights her features, giving her a natural glow. She holds a compact, light lavender-colored product stick, labeled 'clear start by dermalogica' in white text, close to her right cheek, showcasing its placement. Her voluminous, dark, curly hair frames her face softly. The background is a vibrant, gradient split screen: the upper portion displays a dreamy pink and purple cloudy sunset sky, while the lower portion is a solid magenta-pink field, creating a visually striking and warm atmosphere. White text 'clear start by dermalogica' is prominently overlaid, identifying the brand and product line.
0:02product reveal hands This scene initiates with a close-up, top-down shot focusing on two light-skinned hands with neatly manicured nails. The hands are engaged in the precise action of twisting open the base of the light lavender product stick, revealing a glistening, golden-yellow balm extending from the top. The background transitions seamlessly from a clear, bright blue sky, suggesting an outdoor, sunny environment, to a solid, soft lavender-purple hue, enhancing the product's visual appeal. Creative nail art, featuring small purple flower appliques and iridescent glitter on some nails, adds a playful touch. White and neon green text 'new! golden hour hydrating spf stick' overlays the scene, announcing the product's novelty and key benefits.
0:03product detail extreme close up An extreme close-up shot meticulously frames the open product stick, emphasizing the shimmering, golden-yellow balm with its distinct glitter particles. The product is angled slightly upwards, bringing the lavender casing into sharp focus and highlighting its texture. The background is a dynamic split screen: the upper half showcases a vibrant blue sky dotted with soft, diffuse clouds, while the lower half transitions into a warm, gradient sunset sky, displaying rich hues of pink, orange, and purple. This atmospheric backdrop enhances the product's 'golden hour' theme. White and neon green text 'new! golden hour hydrating spf stick' overlays the product, reiterating its name and primary attributes.
0:04model showing glow This scene transitions from a medium close-up of a young East Asian woman, her light brown hair styled casually, as she smiles broadly and looks towards the upper right, subtly touching her hair with her left hand, suggesting dynamic movement. Her skin is visibly clear and dewy, reflecting a soft glow. This then cuts to an extreme close-up of her face, focusing on her eye and cheek area, revealing delicate freckles on her glowing, hydrated skin. Her eye looks directly at the camera, with a gentle, confident smile. The background shifts from a split screen (vibrant blue sky with clouds in the top half, warm sunset sky in the bottom) to a soft, diffuse light pink. White and neon green text 'shimmering & hydrating spf stick' overlays the scene, emphasizing the product's benefits.
0:07product application arm The scene opens with a close-up shot of light-skinned hands, featuring natural-colored manicured nails, demonstrating the twisting mechanism of the open lavender product stick, with the shimmering golden balm clearly extended. This then transitions to the hand holding the open product stick as it glides across a person's bare, hydrated skin on their shoulder or upper arm. The skin is visibly dewy and reflective, showcasing the immediate, luminous effect of the product. The background remains a soft, out-of-focus light peach or beige color, allowing the focus to remain entirely on the product and its application. White and neon green text 'shimmering & hydrating spf stick' overlays the scene, reinforcing the product's qualities.
0:10black model holding product A medium close-up features a young Black woman with voluminous, dark curly hair, holding the closed lavender product stick up in front of her chest. She gazes directly at the camera with a confident, subtle smile. Her skin is radiant and dewy, catching the light and highlighting her healthy complexion. She appears to be bare-shouldered, wearing a light-colored top that is only partially visible. The background is a bright, clear blue sky, suggesting an open and fresh outdoor setting. White and neon green text 'shimmering & hydrating spf stick' overlays the product, reinforcing its core attributes.
0:11product application shoulder The scene begins with a medium close-up shot of two light-skinned hands holding the open lavender product stick, with the shimmering golden balm fully extended, presented against a split screen background of an orange/pink sunset sky. This quickly cuts to a close-up shot focused on the bare shoulder and upper back of a young Black woman, with her dark, curly hair gracefully framing the area. Her skin is visibly glowing and hydrated, reflecting ambient light. A hand, matching her skin tone, applies the open lavender product stick directly to her shoulder, creating a noticeable shimmering effect. The background behind the application is dark and out of focus, drawing attention to the product's direct effect on the skin. White and neon green text 'use on it's own, over makeup' overlays the scene, explaining the product's versatile application.
0:13two models product use This scene first displays a medium shot of two young women, one Black with voluminous dark curly hair and the other East Asian with light brown hair, posing together. Both are smiling widely and looking directly at the camera. The Black woman, on the left, holds the open lavender product stick to her shoulder, while the East Asian woman, on the right, holds a closed lavender product stick. Both their skins are dewy and radiant, catching the light. They appear bare-shouldered, wearing light-colored tops. This cuts to a medium close-up of the Black woman's face, her skin still glowing, as she smiles gently at the camera. The background is a split screen with a warm sunset sky over water, then transitions to a soft, out-of-focus light pink. White and neon green text 'use on it's own, over makeup' overlays the scene, highlighting product versatility.
0:15face glow highlight An extreme close-up shot intensely focuses on the right side of a young Black woman's face, specifically her eye, cheekbone, and lips. Her skin is exceptionally dewy and reflective, creating a prominent 'wet look' or intense glow, particularly visible on her cheekbone and around her mouth. She displays a subtle, confident smile, and her dark, curly hair softly frames her face. The background is a soft, out-of-focus light pink, ensuring all attention remains on her radiant complexion. White and neon green text 'as a highlighter, or on your body' overlays the scene, showcasing another versatile use for the product.
0:17product with accessories The scene begins with a medium shot of a young Black woman, with voluminous dark curly hair, subtly peeking out from behind a large, light brown woven straw tote bag. A pair of purple sunglasses hangs from the bag, and a large pink flower hair clip is attached to the bag's strap. This transitions to a close-up, overhead shot of the woven straw tote bag itself. The product, a closed lavender stick, is casually nestled among the woven fibers of the bag. The vibrant pink flower hair clip and a purple key-ring or charm are prominently displayed on the bag. The background is a split screen featuring a vibrant blue sky with soft white clouds, and a deep coral red color mimicking water, setting a summery, casual tone. White and neon green text 'as a highlighter, or on your body' overlays the scene, reiterating versatility.
0:19black model highlight product A medium close-up of a young Black woman with voluminous dark curly hair, holding the open lavender product stick up in front of her. She smiles widely and looks directly at the camera, exuding confidence and happiness. Her skin is glowing and dewy, reflecting light from above. She appears to be bare-shouldered, wearing a light-colored top that is just out of frame. The background is a bright, clear blue sky, evoking a fresh, outdoor ambiance. White and neon green text 'as a highlighter, or on your body' overlays the scene, emphasizing the product's diverse applications and effect.
0:20product application face The scene begins with a medium close-up shot of a young Black woman with dark curly hair as she applies the open lavender product stick directly to her cheekbone, demonstrating its precise use for highlighting. Her skin is dewy and reflective, immediately showing the product's luminous effect. She smiles softly as she applies it. This transitions to a close-up shot focusing on a hand holding the open lavender product stick as it glides across a person's cheekbone, further demonstrating the seamless application. The product itself, with its golden balm, is clearly visible. The background is a split screen, with a warm sunset sky over water, then transitions to a soft, out-of-focus light beige or peach color. White and neon green text 'for a golden hour glow' overlays the scene, emphasizing the desired radiant outcome.
0:22split screen product and application This scene employs a split-screen effect to simultaneously showcase the product and its application. The left side presents an extreme close-up of the open lavender product stick, with its shimmering golden balm fully extended, highlighting its texture and sparkling quality. The right side features a medium close-up of a young Black woman applying the product to her cheekbone, looking down with a soft, content smile. Her skin is visibly dewy and radiant, demonstrating the product's effect in real-time. The background for both sections is a soft, out-of-focus light pink, creating a cohesive and appealing visual. White and neon green text 'for a golden hour glow' overlays the scene, clearly articulating the desired aesthetic outcome.
0:23two models and face application The scene begins with a medium shot of two young women—one Black with voluminous dark curly hair, and the other East Asian with light brown hair—posing together. Both are smiling widely and looking directly at the camera, their skin dewy and radiant. The Black woman holds the open lavender product stick to her shoulder, while the East Asian woman holds a closed stick. This transitions to a medium close-up of the Black woman applying the open lavender product stick directly to her cheekbone, looking directly at the camera with a confident smile. Her skin is dewy and reflective against a bright blue sky background. The split screen background behind the two models features a warm sunset sky over water. White and neon green text 'for a golden hour glow' overlays the scene, consistently highlighting the product's primary benefit.
0:25call to action closing This final scene opens with a medium close-up of a young East Asian woman with light brown hair, smiling broadly and winking playfully at the camera. She holds the closed lavender product stick up, confidently showcasing it. Her skin is dewy and radiant, catching the light. She appears bare-shouldered, possibly wearing a light yellow top. This transitions to a medium shot featuring both young women—the Black woman with dark curly hair and the East Asian woman with light brown hair—laughing heartily and looking at each other. Both hold the products, displaying their radiant, dewy skin against a soft light pink background. The background throughout the entire sequence is a dynamic split screen: the top half shows a vibrant blue sky with soft white clouds, while the bottom half is a deep coral red, mimicking water, creating a cohesive and inviting visual. White and neon green text 'shop now at clearstart.com' overlays the scene, providing a clear call to action and brand website.
