0:00opening branding shot A medium shot captures a young adult Latina woman with long, dark brown hair, wearing a black collared shirt, positioned slightly off-center to the right, looking directly at the camera with a neutral expression. Behind her and slightly to the left, a young adult man with light brown skin, dark hair, and a mustache, wearing a black shirt and gold chain, smiles broadly, looking upwards and slightly away from the camera. The background is softly blurred, showing an indoor salon environment with industrial-style lighting fixtures and a hint of green foliage from a plant. The lighting is soft and even. The 'AVEDA' logo in white, sans-serif font, is prominently centered in the middle of the frame, with the tagline 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' directly below it in a smaller font. The color palette is dominated by dark browns, blacks, and natural skin tones, with the white logo providing a clean contrast.
0:01before after comparison The scene is a split-screen visual comparison. The top half shows a medium close-up of the young adult Latina woman's face and shoulders. Her dark brown hair is natural, slightly wavy, and falls down around her shoulders. She has a neutral, soft expression, looking directly at the camera. A bright green text bubble with rounded corners, reading 'BEFORE' in white sans-serif font, is positioned in the bottom right corner of this segment. The background is a plain, neutral gray wall, evenly lit. The bottom half of the screen mirrors the framing, showing the same woman, but her hair is now a richer, warmer brown with subtle highlights, styled in soft waves and appearing more voluminous. She smiles gently at the camera. A similar bright green text bubble, reading 'AFTER', is in the bottom right corner of this segment. The lighting is consistent between both halves, showcasing the hair transformation clearly.
0:02hair sectioning process A close-up shot focuses on a stylist's hands sectioning a client's dark brown hair. The client's head is visible from the crown down to the upper back, with the hair neatly parted and held by metal clips. The stylist's hands, with noticeable tattoos on the fingers and wrist, carefully use a black comb to create precise sections. The background is blurred, suggesting the salon environment. The lighting is bright and overhead, casting soft shadows. A white text overlay, 'BESPOKE HAIR COLOR', appears prominently in the lower-middle of the frame. The color palette is primarily dark browns of the hair, black of the comb, and the natural skin tones of the hands, with the white text standing out.
0:03product inventory shelves A wide shot captures shelves filled with colorful hair dye boxes and tubes in a salon or stockroom setting. The shelves are metallic gray, neatly organized with rows of small, rectangular boxes. The boxes come in a variety of vibrant colors, including bright pink, blue, red, yellow, green, and black, each containing a tube of hair color. Many of the boxes feature the Aveda logo or branding elements. The lighting is bright and even, highlighting the product packaging. A white text overlay, 'BY AN AVEDA COLORIST', is centered in the lower-middle of the frame. The overall impression is one of extensive product availability and professional organization.
0:04hair dye mixing overhead An overhead shot shows a person's hands meticulously mixing hair dye ingredients. A light gray bottle is held in the right hand, pouring a creamy white liquid into a black bowl containing a white paste, which sits on a digital scale. The scale displays a blue numerical reading. The left hand holds the bowl steady. The workstation is a clean, brushed stainless steel counter. In the background, out of focus, are red boxes (likely more hair dye) and a color swatch ring. The lighting is bright and functional, typical of a professional salon. A white text overlay, 'BY AN AVEDA COLORIST', transitions into '100% VEGAN', indicating key product attributes. The color palette is dominated by the silver of the counter and bottle, black of the bowl, and the creamy white of the ingredients.
0:06hair dye mixing close up A close-up shot of a person's hands mixing hair dye in a silver bowl. The right hand, with manicured nails (light pink polish), firmly grips the bowl, while the left hand uses a small, silver wire whisk to combine a thick, creamy white mixture. The mixture has a smooth, consistent texture. The bowl sits on a brushed stainless steel surface. In the background, partially visible and out of focus, is a white tub of Aveda product. The lighting is bright and even, emphasizing the mixing process. A white text overlay, '100% VEGAN', is centered in the middle of the frame. The color palette is predominantly silver and white, with subtle pink from the nails and the Aveda branding in the background.
0:07hair dye application A medium close-up shot focuses on a stylist's hands applying hair dye to a section of dark brown hair. The stylist's right hand holds a black applicator brush, saturated with white creamy dye, carefully brushing it onto a section of hair that is resting on a silver foil strip. Other foil strips are already placed in the hair. The client's head is visible from the back, and her dark hair is neatly parted. The stylist wears a black long-sleeved shirt and has tattoos on the wrist. The background is a softly blurred salon floor. The lighting is bright and professional. A white text overlay, '100% VEGAN', is centered in the middle of the frame. The primary colors are the dark brown of the hair, the white of the dye, and the silver of the foils, contrasted with the black of the brush and clothing.
0:08hair styling finished look A medium shot shows the young adult Latina woman sitting in a salon chair, facing slightly right, with a gentle smile on her face. Her hair, now a rich, multi-toned brown with highlights, is being styled by a hidden stylist whose hands are visible on the left, using a black curling iron to create soft waves. The client wears a black collared shirt and light-wash jeans. The background is a well-lit salon space with potted green plants, a large framed picture of a woman with long hair on the wall, and wooden room dividers, suggesting a natural and inviting atmosphere. The lighting is warm and diffused, highlighting the client's new hair color. The color palette emphasizes natural browns, greens, and neutral tones.
0:10client selfie reveal A close-up shot of the young adult Latina woman, as if she is taking a selfie, looking directly at the camera. Her hair, now beautifully styled in voluminous, multi-toned brown waves, frames her face. She has a confident, slightly playful smile, tilting her head slightly and gently touching her hair with her right hand. She wears a black collared shirt. The background is a softly blurred indoor salon setting, with hints of bright, diffused light from windows and green plants. The lighting is soft and flattering, emphasizing her glowing complexion and new hair. A white text overlay, 'JUST FOR YOU', appears prominently in the lower-middle of the frame. The camera slowly pans slightly to the right, following her subtle head turn. The color palette is warm, featuring natural skin tones, rich browns, and soft greens.
0:12call to action closing A medium shot revisits the opening scene composition. The young adult Latina woman, with her newly styled, vibrant brown hair, sits in the foreground, looking up and smiling broadly, almost laughing, revealing her teeth. Behind her, the young adult male stylist gently rests his hands on her head, looking down at her with a warm, approving smile. Both are dressed in black. The background is a softly blurred salon interior with industrial ceiling lights. The lighting is warm and inviting. A white text overlay, 'BOOK AN APPOINTMENT AT AN AVEDA SALON', is prominently displayed in the center of the frame, serving as a clear call to action. The color palette is dark and warm, centered around the client's hair and the black attire of both individuals.
