0:00introduction outside store
The scene opens with a dynamic medium shot of a confident woman standing directly in front of an H-E-B grocery store entrance on an overcast day. The camera is positioned slightly below eye level, looking up at her and the store facade, creating a powerful perspective. The H-E-B logo, large and red, is prominent above the entrance, with 'FRESH FOODS' written on the glass doors below. The building is a light gray stone with large reflective windows. The lighting is soft and even, typical of an overcast sky, with no harsh shadows. The woman, the main subject, is positioned centrally in the frame, talking directly to the camera with an open, friendly expression. A graphic overlay at the bottom of the screen introduces her as 'Rodasha M. H-E-B Dietitian' in white text on a dark green background. The dominant colors are the vibrant red of the H-E-B logo, the green of the woman's dress and the graphic, and the muted grays and blues of the sky and building. The overall mood is welcoming and informative.
0:02product shot carrots
This is a tight close-up shot focusing on multiple packages of H-E-B Organics Sweet Petite Carrots displayed on a grocery store shelf. The plastic bags are clear, revealing the bright orange, small, peeled carrots inside. Each bag features a prominent purple and pink label with the 'H-E-B Organics' logo and 'SWEET PETITE CARROTS' text, along with 'USDA ORGANIC' certification. The packages are neatly arranged in a refrigerated display case, illuminated by bright, cool-toned overhead store lighting that highlights the freshness of the product. The background is a blur of similar packages, emphasizing the abundance of the item. The color palette is dominated by the vibrant orange of the carrots and the purple/pink of the labels, contrasted with the clear plastic and white shelf lining. No specific actions are occurring; it's a static product display shot.
0:03product shot smoothie packs
The camera captures a close-up of several 'H-E-B Blendables' smoothie packs on a refrigerated shelf in a grocery store. The packaging is primarily light blue with colorful graphics depicting various fruits and vegetables, like berries, kale, spinach, apples, pineapple, and bananas. Two main types are visible: 'POWERHOUSE smoothie' with red/purple tones and 'GREEN FUEL smoothie' with green tones. The packs are vertically aligned and well-lit by cool overhead store lighting, making the product details clear and vibrant. Some packages show 'NO SUGAR ADDED' labels. The background consists of more stacked packages, creating a sense of variety and choice within the product line. The dominant colors are the cool blues of the packaging, vibrant reds, purples, and greens of the fruit imagery. It's a static shot showcasing the product.
0:04product shot orange juice
This close-up shot features a bottle of H-E-B Organics Orange Juice prominently displayed on a shelf, likely within a refrigerated section of a grocery store. The juice is in a yellow plastic bottle with a black cap. Its label, primarily purple and pink, clearly states 'H-E-B Organics Orange Juice' and 'FRESH SQUEEZED ORGANIC 100% ORANGE JUICE' with a 'USDA ORGANIC' seal. The bright yellow color of the juice is visible through the bottle, indicating its freshness. The bottle is well-lit by internal store lighting, creating subtle reflections on its surface. Other similar bottles, slightly out of focus, are visible in the background, suggesting a full stock. The overall color palette is dominated by the bright yellow of the juice, the purple/pink label, and the dark blue/black of the shelf it rests on. It is a static and focused product shot.
0:05product shot ground turkey
The scene provides a close-up view of packages of H-E-B Organics Ground Turkey on a refrigerated shelf. Each transparent plastic tray contains a block of lean ground turkey, with its light pink color clearly visible. The packaging features a natural, earthy-toned label with 'H-E-B Organics Ground Turkey' and a green 'USDA ORGANIC' seal. The products are neatly stacked, with several identical packages filling the frame, creating a sense of organized abundance. Bright, cool fluorescent lighting from the store illuminates the products, casting soft reflections on the plastic. The background shows blurred white packaging, suggesting other meat products. The primary colors are the light pink of the turkey, the green and brown of the labels, and the stark white of the packaging, conveying a sense of freshness and organic quality. This is a static product display shot.
0:07entering store with cart
The woman from the intro is seen entering the H-E-B grocery store, pushing a shopping cart. The shot is a medium wide shot, framed from just inside the automatic sliding glass doors, looking out. The doors are opening, revealing the bright exterior of the store with a car park and distant trees under an overcast sky. The interior of the store is visible behind her, with high ceilings and various aisles in the background, slightly out of focus. The lighting transitions from the soft, natural light outside to the bright, uniform artificial lighting of the store. A large green graphic overlay with white text 'Let's Go Shopping with an H-E-B Dietitian' is positioned at the bottom of the screen. The dominant colors are the dark green of the woman's dress, the grey of the cart, and the various muted colors of the store interior and exterior. She enters with a purpose, looking forward and slightly smiling, ready to shop.
0:09juice aisle showcase
The scene is a medium full shot of the woman standing in a brightly lit grocery store aisle, specifically in front of a refrigerated section filled with various beverages. She holds up a yellow bottle of H-E-B Organics Orange Juice. The camera is static, focusing on her as she talks to the viewer. The aisle is well-stocked with colorful juices, smoothies, and other drinks, creating a vibrant background of various hues—pinks, greens, oranges, and yellows. Overhead fluorescent lights illuminate the scene evenly, making the products sparkle. A red sign indicating '$2 EA.' is visible at the top of the aisle. A graphic overlay appears with the text 'Good source of Vitamin C & Potassium' in white text on a dark green background. The woman gestures with her hands as she speaks, conveying enthusiasm. Her shopping cart, containing two green reusable bags, is next to her on the right. The color palette is dominated by the greens of her dress and the reusable bags, the bright yellow of the juice, and the multitude of colors from the bottled beverages.
0:17produce aisle picking carrots
The scene captures the woman in a medium wide shot, actively shopping in the produce aisle. She stands next to her shopping cart, which is on the left of the frame. The background is filled with rows of refrigerated shelves, meticulously organized with packages of baby carrots and other fresh produce, primarily in orange, green, and white packaging. The store's bright, cool lighting illuminates the produce section. She reaches out with her right hand to select a package of carrots from the display, demonstrating a natural shopping action. Her body is slightly turned towards the shelves, and she looks at the product she is selecting. The dominant colors are the rich green of her dress, the bright orange of the carrots, and the various greens of other produce, creating a fresh and healthy ambiance. The camera is static, capturing her interaction with the products.
0:21product shot carrots nutritional
This is a focused close-up shot on several packages of H-E-B Organics Sweet Petite Carrots displayed on a store shelf, similar to an earlier shot but with an added graphic. The clear plastic bags contain vibrant orange, small, peeled carrots, with purple and pink labels highlighting 'H-E-B Organics' and 'SWEET PETITE CARROTS,' along with 'USDA ORGANIC' certification. The packages are vertically arranged within a refrigerated unit, brightly lit by cool overhead store lighting. A dark green graphic overlay appears at the bottom with white text '2 grams of fiber per serving,' providing nutritional information. The background shows more blurred carrot packages. The color scheme features the prominent orange of the carrots, the purple/pink labels, and the green overlay, contrasting with the cool white of the shelving. It's a static product shot emphasizing the nutritional benefits.
0:23produce aisle explaining carrots
The scene features the woman in a medium full shot, standing by her shopping cart in the produce aisle. She holds a bag of H-E-B Organics Sweet Petite Carrots, showcasing it to the camera as she speaks. The background consists of shelves fully stocked with various packaged produce, predominantly bright orange carrots and green leafy vegetables, all under the consistent, cool lighting of the grocery store. She explains the benefits of the carrots, gesturing with the package and her free hand. Her shopping cart, containing two green reusable bags, is positioned to her right. The color palette is dominated by the deep green of her dress, the bright orange of the carrots, and the various fresh greens in the background, creating a visually appealing and healthy atmosphere. The camera remains static, keeping her centered as she presents the product.
0:27produce aisle selecting greens
The scene shows the woman in a medium wide shot, pushing her shopping cart along the produce aisle and then stopping to select an item. The camera pans slightly to follow her movement. The aisle is brightly lit with cool, artificial store lighting, and lined with refrigerated displays featuring numerous packages of various leafy greens and other produce. She reaches out with her right hand to take a container of greens from a middle shelf, demonstrating a typical shopping action. The shopping cart with its green reusable bags is positioned to her left. A yellow sale sign with '$2.89' is visible at the top of the frame. The dominant colors are the deep green of her dress, the vibrant greens of the produce packaging, and the silver of the cart. The action is fluid, showing her browsing and making a selection.
0:30product shot salad mix nutritional
This scene is a close-up shot focused on packages of H-E-B Organics Baby Spring Mix on a store shelf, highlighting its nutritional benefit. The clear plastic containers hold fresh green leafy vegetables, and the packaging features a prominent purple and pink label with 'H-E-B Organics BABY SPRING MIX' and 'USDA ORGANIC' seals. The containers are neatly arranged in rows within a refrigerated display, illuminated by bright, cool fluorescent store lighting. A dark green graphic overlay at the bottom of the screen displays 'Good source of fiber' in white text, emphasizing the product's health benefits. The background is a blur of similar salad mix containers, reinforcing the product's presence. The color palette is dominated by the vibrant greens of the salad mix, the purple/pink of the labels, and the green of the graphic, conveying freshness and health. This is a static product display shot.
0:33produce aisle explaining greens
The woman is featured in a medium full shot, standing beside her shopping cart in the produce aisle, holding a package of H-E-B Organics Baby Spring Mix. The background shows fully stocked refrigerated shelves of various green leafy vegetables and other produce, illuminated by the bright, cool lights of the grocery store. She holds up the salad mix, making eye contact with the camera, explaining its benefits with a warm smile and expressive hand gestures. Her shopping cart, containing two green reusable bags, is positioned to her right. The camera remains static, keeping her centered as she presents the product. The dominant colors are the deep green of her dress, the various shades of green from the salad mix and other produce, and the silver of the cart, creating a fresh and informative visual.
0:36meat aisle picking sausage
This is a medium full shot of the woman in a grocery store's refrigerated meat aisle. She is standing next to her shopping cart, which is positioned to the right of the frame, and reaches out to select a package of H-E-B Organics chicken sausage. The background is filled with various meat products, such as packaged bacon, sausages, and ground meats, all displayed on shelves under bright, cool fluorescent lighting. The color palette is dominated by the reds, pinks, and browns of the meat products, contrasted with the greens of her dress and the sausage packaging. She is actively engaging with the products, looking at what she is selecting. The camera is static, capturing her deliberate action of choosing an item.
0:38meat aisle explaining sausage
The scene presents a medium full shot of the woman in the meat aisle, holding a package of H-E-B Organics chicken sausage. She stands next to her shopping cart, which contains two green reusable bags. The background is fully stocked with various packaged meat products like bacon, sausages, and ground meat, illuminated by the cool, bright overhead store lighting. A dark green graphic overlay appears with white text '12g protein per serving,' highlighting the nutritional value of the sausage. She speaks to the camera, showcasing the product with enthusiastic hand gestures and a friendly smile. The camera is static, keeping her centered as she delivers her message. The dominant colors are the deep green of her dress and the green of the sausage packaging, contrasted with the reds, pinks, and browns of the surrounding meat products, creating a visually rich and informative setting.
0:43walking past juice aisle
This is a quick, dynamic medium wide shot showing the woman walking briskly past a refrigerated juice aisle. The camera follows her movement from behind and slightly to her right. The aisle is brightly lit and filled with colorful bottled beverages. Her shopping cart, containing two green reusable bags, moves alongside her. Her back is mostly to the camera, but her side profile is visible as she passes by the shelves. The background is a blur of vivid colors from the drink bottles. The dominant colors are the deep green of her dress, the various bright hues of the juices, and the cool gray of the supermarket floor. The scene implies a seamless continuation of her shopping journey.
0:45walking past produce aisle
The scene provides a medium wide shot of the woman walking along a refrigerated produce aisle, pushing her shopping cart. The camera tracks her movement from her right side, allowing a clear view of her and the aisle. The shelves are neatly stocked with various packaged vegetables, primarily carrots and leafy greens, creating a backdrop of oranges and greens. Bright, cool fluorescent lighting illuminates the entire aisle. A yellow sale sign '2.98 EA.' is visible above the shelves. Her shopping cart, containing two green reusable bags, is visible on her left. She looks towards the produce as she walks, perhaps surveying for other items. The dominant colors are the deep green of her dress, the bright oranges and greens of the produce, and the silver of the cart. This is a continuation of her shopping journey, maintaining a steady pace.
0:46checkout area conclusion
The final scene is a medium full shot of the woman standing beside her shopping cart in the wide, open checkout area of the H-E-B store. She faces the camera, speaking directly to the viewer with a friendly and satisfied expression. The background reveals multiple checkout lanes with customers and cashiers, as well as the high ceilings and modern industrial design of the store. The lighting is bright and evenly distributed from overhead fixtures, creating a clean and clear visual environment. Her shopping cart, now seemingly full with the green reusable bags, is positioned to her right. The dominant colors are the deep green of her dress and the reusable bags, the grey of the cart, and the various muted colors of the store interior and distant people. The overall mood is positive and conclusive, indicating the completion of her shopping trip.
