0:00seafood display close up intro The scene opens with a dynamic close-up, angled slightly downwards, showcasing a meticulously arranged seafood display case. The main focus is on various types of fresh fish fillets and whole fish laid out on a bed of crushed ice. In the upper portion, three vibrant red snapper-like whole fish with bright red eyes are prominently displayed. Below them, several thick, pale pink swordfish steaks are neatly arranged. To the bottom left, a section of bright orange salmon fillets with distinct white fat lines is visible. The lighting is bright and cool, emphasizing the freshness of the product. Several white-and-blue H-E-B branded price tags are visible, showing product names like 'Swordfish Steak' and 'Ora King Salmon Fillet' along with prices and 'Wild Caught' or 'Responsibly Raised' certifications. A white text overlay in Spanish, translated to "Hi, I'm a fishmonger in the seafood department at H-E-B.", appears at the bottom of the screen.
0:02fishmonger introducing himself This is a wide shot centered on a male fishmonger standing confidently in front of a well-stocked seafood counter. He is positioned centrally, facing the camera with a friendly, welcoming smile. Behind him, the seafood counter extends, displaying a variety of fresh fish. Above the counter, a large, vibrant blue sign with red lettering prominently reads "FISH Market" and "FISHMONGER SERVICES AVAILABLE." Additional smaller signs detail various H-E-B commitments like 'FOOD SAFETY' and 'ENVIRONMENTAL RESPONSIBILITY.' The lighting is bright and uniform, typical of a supermarket setting, highlighting the clean and organized environment. The overall mood is professional and approachable. The same white text overlay in Spanish, translated to "Hi, I'm a fishmonger in the seafood department at H-E-B.", continues at the bottom of the screen.
0:03seafood selection overview salmon catfish The camera transitions to an overhead shot, looking directly down into a wide seafood display case filled with ice. The display is divided into sections showcasing various fish fillets. On the left, several large, bright orange salmon fillets are arranged, some with skin on and some without, displaying their distinctive texture. To the right, numerous pale white catfish fillets are neatly stacked. White H-E-B branded price tags are visible at the bottom of each section, detailing the product name, price (e.g., 'Steelhead Trout Fillet' at $9.97, 'Catfish Fillet' at $7.97), and sourcing information. The lighting is clean and bright, emphasizing the fresh appearance of the fish. A white text overlay at the bottom translates to "As you will see, we have a great selection of seafood like salmon,".
0:05seafood selection overview tilapia This overhead shot focuses on another section of the seafood display, highlighting whole fish. On the left, five dark, scaled whole tilapia are visible, partially covered by ice, showing their natural patterns. On the right, several smaller, orange-hued whole fish are also on ice. The lighting is consistent with a supermarket display, bright and cool. A white H-E-B branded price tag is partially visible at the bottom, indicating 'Whole Scored Tilapia' at $3.47. The white text overlay at the bottom continues from the previous scene, translated to "...tilapia, shrimp, and much more.", further emphasizing the variety available.
0:06seafood selection overview shrimp The camera maintains an overhead shot, now showing two distinct sections of shrimp in a display case. On the left, a large quantity of light pink, cooked extra-large cocktail shrimp are piled high. On the right, another section holds an abundance of pale, uncooked super colossal cocktail shrimp. The shrimp are glistening, indicating freshness. H-E-B branded price tags are visible at the bottom of each section, with prices like '$10.97' and '$17.97' for various shrimp types. The overall color palette is dominated by the pink and white of the shrimp against the cool white of the ice. The text overlay remains, reiterating the variety, "...tilapia, shrimp, and much more.".
0:08seafood selection overview shrimp raw This overhead shot focuses on another part of the shrimp display. On the left, a large mound of small, pale white, raw peeled shrimp is visible. On the right, a pile of larger, raw extra jumbo Texas Gulf shrimp, still with their shells and tails, are displayed, showcasing their natural colors. The shrimp are uniformly arranged on ice. H-E-B branded price tags are visible at the bottom of the screen, indicating product names like 'Raw Large White Peeled Texas Shrimp' and 'Raw Extra Jumbo Texas Gulf Shrimp' with prices such as '$8.97' and '$10.97'. The lighting is bright and highlights the texture and freshness of the shrimp. A white text overlay translates to "Which are delivered fresh to us seven days a week." reinforcing the store's commitment to quality.
0:10fishmonger holding salmon fillet The scene shifts to a point-of-view shot from just above the fishmonger's hands, looking down. The fishmonger's arms, clad in a dark blue uniform sleeve and a red apron, are visible. His gloved hands (a white fabric glove on the left, a clear latex glove on the right) are holding up a very large, fresh salmon fillet. The fillet is a vibrant orange-pink, showing distinct muscle fibers and a clean, smooth texture. It almost fills the entire frame. In the blurry background, parts of the seafood display case with other fish on ice can be discerned, maintaining context. The lighting is bright and clear, highlighting the product. A white text overlay translates to "Today a customer asked me for a pound and a half of salmon,", setting up the following actions.
0:12fishmonger cutting salmon This is an overhead shot looking directly down onto a clean, white cutting board. The fishmonger's gloved hands are actively working on a large salmon fillet. The left hand, wearing a white fabric glove, holds a portion of salmon skin and scraps, while the right hand, in a clear latex glove, is using a long, slender fillet knife to expertly cut another portion of the salmon. A large, skinless salmon fillet is positioned on the right side of the board. The background is a stainless steel surface of the preparation area. The lighting is bright and direct, providing a clear view of the filleting process. A white text overlay translates to "I cut it into three portions and removed the skin.", explaining the action.
0:15fishmonger selecting tilapia fillets The camera maintains a point-of-view perspective, showing the fishmonger's right arm and gloved hand reaching into a display case. The hand, wearing a clear latex glove, carefully selects a pale pink tilapia fillet from a neat, fan-like stack of fillets. To the left, a section of vibrant orange salmon fillets is visible. The seafood is presented on ice within the display case. The background features the clean, stainless steel and glass elements of the supermarket seafood counter. The lighting is bright and clear, emphasizing the clean environment and fresh product. A white text overlay translates to "She also asked me for three tilapia fillets and to cut a whole tilapia.", indicating the next request.
0:18fishmonger selecting whole tilapia The camera shifts to an overhead shot, looking directly into another section of the seafood display. The fishmonger's right hand, wearing a clear latex glove, is reaching down to pick up a whole, dark-scaled tilapia from a bed of crushed ice. Surrounding this area are other whole fish, including more dark tilapia and smaller orange-hued fish, all nestled in ice. The background is the clean, white interior of the display case. The lighting is bright and cool, consistent with a fresh seafood market. The same white text overlay translates to "She also asked me for three tilapia fillets and to cut a whole tilapia.", continuing the narration of the customer's order.
0:20fishmonger cutting whole tilapia This is an overhead shot, similar to the salmon cutting scene, focusing on the fishmonger's gloved hands. The left hand, in a white fabric glove, firmly holds a whole tilapia on a clean, white cutting board. The right hand, in a clear latex glove, uses a long fillet knife to begin cutting the fish. The tilapia has distinct scales and a grayish coloration. In the background, out of focus, remnants of the seafood counter are visible. The lighting is bright and direct, providing a clear view of the filleting technique. The white text overlay persists, stating "She also asked me for three tilapia fillets and to cut a whole tilapia.", directly illustrating the customer's request being fulfilled.
0:21fishmonger weighing and wrapping fish The camera maintains an overhead shot, focused on the fishmonger's gloved hands as they meticulously handle the customer's order. The left hand, in a white fabric glove, holds a piece of wrapped fish, while the right hand, in a clear latex glove, smoothly seals the package. The fish is wrapped in white paper with green and red H-E-B 'FISH Market' branding and 'Responsibly Raised' logo. A barcode label is visible on the package. The background is a clean, white counter surface. The lighting is bright and even, showcasing the careful packaging process. A white text overlay translates to "We weigh it, wrap it.", detailing the next steps in the customer service process.
0:23fishmonger bagging fish with ice The overhead shot continues, focusing on the fishmonger's gloved hands. The left hand, in a white fabric glove, holds open a clear plastic bag that contains some ice. The right hand, in a clear latex glove, carefully places the previously wrapped and labeled fish package into the plastic bag, ensuring it rests on the ice. The wrapped package features prominent H-E-B branding. The background is a clean, white counter surface. The lighting is bright and functional, highlighting the process of preserving the fish's freshness. A white text overlay translates to "Then, we put it in a bag with ice to keep it fresh", emphasizing the care taken for product quality.
0:25fishmonger handing fish to customer The scene shifts to a point-of-view shot from the fishmonger's perspective, looking across the counter. The fishmonger's gloved hands are extended forward, holding the plastic bag containing the wrapped fish and ice. Across the counter, a female customer, appearing to be in her 20s or 30s, receives the bag with both hands. She has a wide, happy smile and appears grateful. Her dark hair is long and wavy, and she wears a simple dark top. The background is a bustling supermarket interior, showing aisles, other display cases (possibly bakery or prepared foods), and distant shoppers, providing a sense of a busy retail environment. The lighting is bright and inviting. A white text overlay translates to "and we give it to our customer to enjoy with her whole family.", highlighting the customer satisfaction aspect.
0:28heb branding outro The final scene is a wide shot of the seafood counter, similar to the initial introduction scene but with a slight upward tilt, capturing more of the store's ceiling structure. The H-E-B logo, a red oval with white lettering, is prominently displayed in the center of the frame, alongside the slogan "Aquí Todo es Mejor" (Here Everything is Better). The fishmonger's hand is visible on the left side of the frame, reaching over the counter, perhaps in a concluding gesture. The background shows the general supermarket environment, including the 'FISH Market' sign, various food safety/responsibility signs, and some distant bakery displays. The lighting is bright and consistent. The scene serves as a branded outro, reinforcing the H-E-B identity and its commitment to quality and service.
